Product Marketing Manager (Beverages/Live Ms Caf)
Yum! Brands, Irvine, CA, United States
Product Marketing Manager
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. About the Job: As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell's beverage-centric Live Ms Caf store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners. The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact. The Day-to-Day: Manage day-to-day Live Ms Caf workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success. Lead a cross-functional team on Live Mas Caf to plan & deliver the innovation pipeline, product launches, and limited time offers. Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale. Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans. Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches. Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Ms Caf performance and drive incremental growth. Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success. Coach and develop a product marketing team to enable and deliver key goals & responsibilities. Is This You? BA or BS Degree; MBA preferred. Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred. Demonstrated leadership, project management, and planning skills. Experience developing and tracking Marketing KPIs. Positive, can-do attitude and collaborative leadership style. Genuine passion for food and customer experience. Strong analytical and creative problem-solving skills. Strong project management, presentation, and interpersonal/influencing skills. Competencies & Characteristics Needed Strategic and creative thinker and storyteller Inspiring and collaborative leader Driven and curious innovator Solutions-oriented problem solver Adaptable and organized operator Work-Hard, Play-Hard: Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and honestly, too many good benefits to name Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. About the Job: As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell's beverage-centric Live Ms Caf store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners. The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact. The Day-to-Day: Manage day-to-day Live Ms Caf workstream, overseeing multiple facets spanning across beverage menu innovation, store design, and operational frameworks to ensure scalable success. Lead a cross-functional team on Live Mas Caf to plan & deliver the innovation pipeline, product launches, and limited time offers. Lead the strategy and execution of 2026 U.S. market expansion, defining objectives, shaping test design, aligning cross-functional teams to deliver operational excellence, capture key learnings, and build the blueprint for future national scale. Drive cross-functional leadership alignment discussions to progress key workstreams and projects, including but not limited to product exploration, creative development, merchandising briefs and launch plans. Collaborate with cross-functional partners including Consumer Insights, Food Innovation, Brand, Finance, Tech, and Operations on product commercialization, forecasting and performance reporting, local store marketing, and overall go-to-market execution of new store launches. Translate business insights and consumer learnings into strategic tactics and levers that continue sustain store Live Ms Caf performance and drive incremental growth. Engage and coordinate with key franchisee partner, maintaining regular touchpoints and alignment to support store-level launches and drive consistent operational success. Coach and develop a product marketing team to enable and deliver key goals & responsibilities. Is This You? BA or BS Degree; MBA preferred. Minimum 8+ years of relevant experience including 3-5 years on well-established CPG product or in QSR/Restaurant industry preferred. Demonstrated leadership, project management, and planning skills. Experience developing and tracking Marketing KPIs. Positive, can-do attitude and collaborative leadership style. Genuine passion for food and customer experience. Strong analytical and creative problem-solving skills. Strong project management, presentation, and interpersonal/influencing skills. Competencies & Characteristics Needed Strategic and creative thinker and storyteller Inspiring and collaborative leader Driven and curious innovator Solutions-oriented problem solver Adaptable and organized operator Work-Hard, Play-Hard: Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday Onsite childcare through Bright Horizons Onsite dining center and game room (yes, there is a Taco Bell inside the building) Onsite dry cleaning, laundry services, carwash Onsite gym with fitness classes and personal trainer sessions Up to 4 weeks of vacation per year plus holidays and time off for volunteering Generous parental leave for all new parents and adoption assistance program 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting Comprehensive medical & dental including prescription drug benefits and 100% preventive care Discounts, free food, swag and honestly, too many good benefits to name Salary Range: $137,900 to $155,000 annually + bonus eligibility + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.