Senior Social Media Manager
ClickUp Project Management, San Diego, CA, United States
Senior Social Media Manager
ClickUp is searching for a Senior Social Media Manager who owns brand socials and executive content end to end: strategy, production, publishing, and iteration. You use AI tools daily to move faster, but your taste and editorial judgment are what make the output worth posting. Post daily across brand pages: X, LinkedIn, Instagram, TikTok, and Facebook. You're on-site/hybrid in San Diego, working with internal creatives and external contractors you hire with a dedicated budget. You are a producer, not just a strategist. Content Production
You concept, script, shoot, edit, design, and publish. You're comfortable in front of a camera, behind it, in Figma, or in an edit timeline. You move fast because you've built workflows that let you ship without dropping quality. 5 brand posts a week + 5 exec posts a week, every week. You don't need a committee. You need a laptop, a camera, a point of view, and an AI toolkit you've already built. You use LLMs, image generators, video generators, and automation tools to collapse production timelines. You also know when AI output is generic, off-brand, or wrong, and you fix it before it ships. We don't want someone who prompts and posts. We want someone who prompts and edits with strong taste. You'll also write social posts for ClickUp executives on LinkedIn and X. That means interviewing leaders, extracting their point of view, and writing posts that sound like them, not like a brand account. You'll need to build trust with senior leaders and move through feedback loops quickly. Strategy and Platform Approach
You'll assess ClickUp's current social presence, identify gaps, and build the plan. You decide what formats, hooks, and cadences to test on each platform, and you adjust as you learn. We're not handing you a playbook. We're hiring you to write it with us. Social Growth Hacking
You hypothesize why a content format or hook will work, ship it, read the data, and iterate. When something hits, you explain why and turn the principle into a repeatable format. When something misses, you iterate or pivot. You think in formats, not individual posts. A good post is nice. A format that works 50 times with different inputs is a growth lever. You'll build a library of repeatable content formats (series, templates, recurring segments) that can scale output without scaling effort. You also rely on AI-assisted production to improve efficiency without killing quality. You'll document what works so the content operation can scale beyond one person. Speed and Reactive Content
You compress the time from trending moment to live post. When something happens in productivity, tech, or culture, you have a take posted before competitors have scheduled a brainstorm. You have the editorial judgment to move fast without making the brand look reckless. You hop into comment threads with witty remarks to spark conversation and build the brand voice. What Success Looks Like
Impressions:
You'll partner with leadership to set and hit quarterly growth targets for ClickUp's monthly organic impressions.
Share of Voice:
You'll partner with leadership to set and hit quarterly growth targets for organic, positive ClickUp mentions across platforms.
What We're Looking For
We care about what you've shipped. The right person might come from a creator background, a startup, or a brand team. When you apply, send accounts you've personally grown and content you've personally made. Not campaigns you oversaw. Not strategies you contributed to. The actual work, and enough of it that we can see your pace, not just your highlights. You're Likely a Fit If You...
Live on social. You know what's in, what works, and spot new opportunities early.
Have 5+ years creating social content. (If your portfolio speaks for itself, the exact number matters less.)
Write killer copy, shoot and edit short-form video, design static graphics, and build carousels on your own.
Ship consistently. You don't disappear for two weeks between posts. You have the systems to sustain 5-7x/week output.
Have a deep understanding of product and user experience. You can put yourself in the customer's shoes, understand their workflows and pain points, and turn that empathy into content that resonates.
Use AI tools (LLMs, image/video generation, automation, agents) as part of your daily production workflow, not as an experiment you tried once. You can walk us through your specific stack and where each tool fits.
Have strong editorial judgment about AI-generated content. You can spot when AI copy is flat, when an AI image looks off, and when a "good enough" output actually isn't. You know the difference between AI-assisted speed and AI-dependent laziness.
Have deep, platform-native intuition for X and LinkedIn, with working knowledge of Instagram, TikTok, Facebook. You know why a post works, and why another one flopped.
Think in systems. You don't just make one good video. You build the process that makes the tenth one better than the first.
Can scout for good creator/influencer talent.
Can turn product releases, use cases, and customer stories into content that feels organic, not like a press release.
Track performance, run experiments, and explain the principle behind what worked.
React to trends within hours with a high quality bar.
Are comfortable on camera when the content calls for it.
Are in San Diego or willing to relocate. This role is hybrid.
Actually care about AI productivity and our product. This role is public-facing you'll represent the brand, so your interest in how people get work done today and in the future needs to be real.
Why ClickUp
Here's what you're walking into: a dedicated contractor budget so you can scale production when you need to, direct access to PMM for product launches, and a content cadence with executives that you'll help shape. You'll report to the Head of Content & Growth, who will collaborate with you on concepts and strategy.
ClickUp is searching for a Senior Social Media Manager who owns brand socials and executive content end to end: strategy, production, publishing, and iteration. You use AI tools daily to move faster, but your taste and editorial judgment are what make the output worth posting. Post daily across brand pages: X, LinkedIn, Instagram, TikTok, and Facebook. You're on-site/hybrid in San Diego, working with internal creatives and external contractors you hire with a dedicated budget. You are a producer, not just a strategist. Content Production
You concept, script, shoot, edit, design, and publish. You're comfortable in front of a camera, behind it, in Figma, or in an edit timeline. You move fast because you've built workflows that let you ship without dropping quality. 5 brand posts a week + 5 exec posts a week, every week. You don't need a committee. You need a laptop, a camera, a point of view, and an AI toolkit you've already built. You use LLMs, image generators, video generators, and automation tools to collapse production timelines. You also know when AI output is generic, off-brand, or wrong, and you fix it before it ships. We don't want someone who prompts and posts. We want someone who prompts and edits with strong taste. You'll also write social posts for ClickUp executives on LinkedIn and X. That means interviewing leaders, extracting their point of view, and writing posts that sound like them, not like a brand account. You'll need to build trust with senior leaders and move through feedback loops quickly. Strategy and Platform Approach
You'll assess ClickUp's current social presence, identify gaps, and build the plan. You decide what formats, hooks, and cadences to test on each platform, and you adjust as you learn. We're not handing you a playbook. We're hiring you to write it with us. Social Growth Hacking
You hypothesize why a content format or hook will work, ship it, read the data, and iterate. When something hits, you explain why and turn the principle into a repeatable format. When something misses, you iterate or pivot. You think in formats, not individual posts. A good post is nice. A format that works 50 times with different inputs is a growth lever. You'll build a library of repeatable content formats (series, templates, recurring segments) that can scale output without scaling effort. You also rely on AI-assisted production to improve efficiency without killing quality. You'll document what works so the content operation can scale beyond one person. Speed and Reactive Content
You compress the time from trending moment to live post. When something happens in productivity, tech, or culture, you have a take posted before competitors have scheduled a brainstorm. You have the editorial judgment to move fast without making the brand look reckless. You hop into comment threads with witty remarks to spark conversation and build the brand voice. What Success Looks Like
Impressions:
You'll partner with leadership to set and hit quarterly growth targets for ClickUp's monthly organic impressions.
Share of Voice:
You'll partner with leadership to set and hit quarterly growth targets for organic, positive ClickUp mentions across platforms.
What We're Looking For
We care about what you've shipped. The right person might come from a creator background, a startup, or a brand team. When you apply, send accounts you've personally grown and content you've personally made. Not campaigns you oversaw. Not strategies you contributed to. The actual work, and enough of it that we can see your pace, not just your highlights. You're Likely a Fit If You...
Live on social. You know what's in, what works, and spot new opportunities early.
Have 5+ years creating social content. (If your portfolio speaks for itself, the exact number matters less.)
Write killer copy, shoot and edit short-form video, design static graphics, and build carousels on your own.
Ship consistently. You don't disappear for two weeks between posts. You have the systems to sustain 5-7x/week output.
Have a deep understanding of product and user experience. You can put yourself in the customer's shoes, understand their workflows and pain points, and turn that empathy into content that resonates.
Use AI tools (LLMs, image/video generation, automation, agents) as part of your daily production workflow, not as an experiment you tried once. You can walk us through your specific stack and where each tool fits.
Have strong editorial judgment about AI-generated content. You can spot when AI copy is flat, when an AI image looks off, and when a "good enough" output actually isn't. You know the difference between AI-assisted speed and AI-dependent laziness.
Have deep, platform-native intuition for X and LinkedIn, with working knowledge of Instagram, TikTok, Facebook. You know why a post works, and why another one flopped.
Think in systems. You don't just make one good video. You build the process that makes the tenth one better than the first.
Can scout for good creator/influencer talent.
Can turn product releases, use cases, and customer stories into content that feels organic, not like a press release.
Track performance, run experiments, and explain the principle behind what worked.
React to trends within hours with a high quality bar.
Are comfortable on camera when the content calls for it.
Are in San Diego or willing to relocate. This role is hybrid.
Actually care about AI productivity and our product. This role is public-facing you'll represent the brand, so your interest in how people get work done today and in the future needs to be real.
Why ClickUp
Here's what you're walking into: a dedicated contractor budget so you can scale production when you need to, direct access to PMM for product launches, and a content cadence with executives that you'll help shape. You'll report to the Head of Content & Growth, who will collaborate with you on concepts and strategy.