Digital Growth & Performance Marketing Manager

Digital Growth & Performance Marketing Manager Renewal by Andersen Metro & Midwest Posted Feb 28 • Full-time • New York • Advanced (5-10 yrs) Job Summary We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company’s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment. Duties and Responsibilities Paid Social & Digital Lead Generation Lead strategy and execution across Meta and other paid platforms Optimize campaigns toward cost per appointment and revenue Scale winning campaigns and test new growth channels Funnel Optimization & CRO Own full-funnel performance from click to booked appointment Lead A/B testing across landing pages, creative, offers, and messaging Improve conversion rates through structured experimentation CRM & Database Marketing Develop segmentation and nurture strategies Optimize remarketing and reactivation campaigns Improve database monetization and lifecycle performance Data & Analytics Translate campaign performance into actionable growth insights Build dashboards and track KPIs across the funnel Use data to influence budget allocation and strategy Growth Innovation Test new creative formats, AI tools, and automation workflows Identify scalable growth levers in a competitive DTC category Qualifications Experience 6+ years in digital marketing, with at least 3 years in a relevant agency environment (required) Education: Bachelor’s degree in marketing, communications, or a related field Deep hands-on experience in Meta paid social Proven track record improving conversion rates through A/B testing Strong CRM and database marketing experience Advanced analytical capability (GA4, ad platforms, dashboards) Experience in DTC or lead generation business models Compensation and Benefits $135,000-$150,000, based on experience Full insurance package, including medical, dental, vision, and life insurance 401(k) with company match Student loan repayment and tuition reimbursement programs Employee perks discount program PTO, paid holidays, and floating holidays Schedule and Location In-office, Monday-Friday 9:00am-6:00pm 40 West 57th Street Suite 2010, New York, NY 10019 Work Environment & Physical Requirements Work is performed primarily at a desk within a corporate office setting Prolonged periods of sitting, typing, and working at a computer Frequent use of standard office equipment such as computers, phones, and printers Occasional standing, walking, and light lifting (up to 15 lbs.) Ability to communicate effectively in person, virtually, and in writing Disclaimer : The above information describes the general nature and level of work performed by employees in this classification. It is not intended to be an exhaustive list of all responsibilities, duties, and qualifications required. About the company Renewal by Andersen Metro & Midwest #J-18808-Ljbffr