Manager, Global Product Marketing, NBA

Manager, Global Product Marketing, NBA 2K What We Need: Reporting to the Director, Global Product Marketing—and supporting the full Global Brand and Product Marketing team—the Manager will play a key role in driving key marketing initiatives to explore new markets, marketing channels and technologies to encourage adoption, engagement, and retention, and drive meaningful business outcomes enabling NBA 2K to grow. Facilitate communications and prioritization between Product, Creative & Player Services, Partners, and other Cross-Functional teams supporting business goals. The PMM should have a deep understanding of the NBA 2K experience, delivering compelling content and campaigns that motivate players to engage with NBA 2K. This includes creating and delivering content against key moments in the player’s journey by leveraging behavioral insights, transactional data and creative storytelling, to deliver timely, relevant, and high-impact messaging content to our players. The Manager will be part of a team that values innovation, player connection and drives Product Marketing strategy. Building strong relationships both within and across teams is essential to success in this role. You’ll work closely with the Director, Product Marketing to stay aligned, prioritize effectively, and help bring ideas to life through true cross-functional collaboration. This role requires someone who can pivot quickly, take initiative, and bring strong attention to detail while operating in a highly collaborative, cross-functional environment. We’re committed to delivering personal, relevant, and timely content to our NBA 2K players—and we’re looking for someone who shares that passion. The right person will bring ideas to the table, big or small, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy and intention to everything they do. What You Will Do: Collaborate with PM team on creation of new IP product positioning and marketing campaigns focused on servicing the player throughout the lifecycle through awareness and retention campaigns. Partner with Developers, Product and Commercial to drive marketing workstreams for new technology and innovation. Manage creative briefing, marketing execution and communication of existing and new products throughout the lifecycle—optimizing and driving increased adoption and sustained engagement. Work with marketing channel leads and creative producers to develop briefs and ensure assets are delivered on time and aligned with campaign goals across owned, paid, and earned marketing channels. Effectively manage Product Marketing content delivery operations to cross-functional partners, including in-game content campaigns and associated creative assets across channels such as Push Notifications, In-Game, CRM, and Social. What Will Make You A Great Fit: We are looking for a GOOD human with a collaborative working style. 3-4 years of video game marketing experience preferred Experience and knowledge with NBA 2K and the various modes, sports, RPG and live service video games - interest in PC gaming preferred Professional and Collegiate basketball fan with considerable knowledge across leagues Experience working with social platforms and channel-specific workflows including creative turnaround speeds, approval processes and community engagement best practices Able to effectively interpret data and telemetry to translate into actionable marketing workstreams Passion for innovative content creation, with efficient planning and delivery Experience in CRM, engagement/lifecycle marketing, or mobile adjacent technologies Detail-oriented with an eye for optimizing processes and workflows Organized, deadline and detail oriented mentality is key to success Able to effectively communicate information via cross-platform communication tools Comfort with project management software, like Monday.com or Miro is a plus. Notes: This position is in California. The pay range and compensation details are provided by the employer and may vary based on location, experience, and other factors. Details of participation in compensation and benefit plans will be provided if an offer of employment is extended. About 2K 2K is a global video game company headquartered in Novato, California, and a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). We publish titles across multiple genres and collaborate with development studios to bring world-class experiences to players. We value inclusion, diversity, and collaboration across teams. Eligibility and Availability This job posting includes standard job requirements and information about how to apply. If you are interested, click Apply to submit your materials. #LI-Remote #LI-Onsite #LI-Hybrid #J-18808-Ljbffr