
Public Relations Account Executive
Intrepid Marketing Group, Raleigh, NC, United States
Intrepid Marketing Group is a full-service marketing, advertising, and public relations agency with experience in traditional, digital, and social media. We are a group of hard-working and innovative marketers who provide our clients with quality service that leverages their brand message to reach their consumers in a marketplace that changes almost every day. Our clients span a variety of verticals, including professional and collegiate sports, nonprofits, retail, agriculture, homebuilding, and others.
Intrepid Marketing Group is currently seeking a qualified candidate located in the Triangle to join us! The ideal candidate is a strategic thinker, a problem-solver, passionate about public relations, communications, and social media, and thrives in a fun, fast-paced team environment. The ideal candidate must also be a strong writer, verbal communicator, show initiative and leadership skills and work well under deadlines and in front of people.
Responsibilities
Develop and execute comprehensive annual and project PR plans that support client marketing and business objectives by maximizing client coverage with target media/influencers. Measure, analyze, and report on each plan's success
Maintain trusted client relationships, including serving as day-to-day client lead on multiple accounts
Write and distribute press releases, media alerts, ghostwritten thought leadership articles, blog posts, etc.
Regularly update clients and management on media wins and impact
Develop and maintain relationships with local, regional, and national media contacts
Brainstorm and develop innovative methods of achieving client goals
Keep a detailed list of tasks, client status reports, media hits, etc.
Develop, manage, and track social media campaigns for clients
Occasionally develop social media content for clients. Identify and secure social media influencer participation for certain projects and events.
Assist in organizing and managing media events for clients’ key milestones or industry events
Participate in new business processes (market research and competitive landscape analysis) and client pitches
Take on additional projects that are PR-adjacent as needed.
Requirements
Four-year degree in journalism, communications or a related field
2 to 4 years of previous experience in a public relations and media relations role
Working knowledge of the mass media and the ability to write and pitch news-related stories
Passion and enthusiasm for working in the communications industry
A detailed, organized, self-starter with great interpersonal skills
Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms
Knowledge of managing brand social media accounts
Strong writing, organizational, public speaking, and leadership skills
Experience with public relations media database software (Muck Rack preferred) a plus
Knowledge of local, regional, and national media markets as well as a robust list of contacts is a plus
Creative thinker, self-starter, and highly motivated
Design skills including graphic design, video and audio editing a plus
Willingness to shoulder additional responsibilities that are requested by Intrepid Marketing Group as needed
Other Items
100% Remote but l ocated in the Raleigh/Durham area
Some on-site or in-person meetings are expected
Minimal travel
401K and health benefits
3 Weeks paid vacation, in addition to paid holidays
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