Senior Brand Marketing Manager — North America

Senior Brand Marketing Manager — North America VENUM | New York, NY | Full-time Department: Marketing Location: New York, NY (Manhattan HQ) Reports to: North America GM and Chief Operating Officer (COO) Overview VENUM is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game. As VENUM expands its North American headquarters in New York, we are building a world-class marketing organization to support the next phase of our growth. Our strategy combines authentic athlete storytelling, performance-driven digital marketing, and strong retail partnerships to drive brand visibility, customer engagement, and commercial success across North America. VENUM is entering a new chapter of growth with expansion across Combat Sports, Boxing, Team Sports, Football, and performance categories. The Senior Brand Marketing Manager will play a central role in shaping how the brand shows up across the market. We are looking for a strategic thinker who can also execute—balancing brand storytelling with commercial results. What You’ll Work On Brand Strategy & Positioning Lead the development and execution of the North America brand marketing strategy. Ensure VENUM maintains its leadership in Combat Sports while supporting expansion into Team Sports, Football, and new performance categories. Define brand positioning and messaging frameworks that align with VENUM’s global identity while resonating with the North American consumer. Ensure consistency of brand expression across digital channels, retail partners, athlete partnerships, and events. Campaign Development & Execution Lead planning and execution of brand campaigns supporting product launches, athlete partnerships, and seasonal initiatives. Collaborate with the creative team to develop storytelling and assets across digital platforms, social media, e-commerce, retail activations, and athlete-driven content. Manage campaign timelines and ensure coordination across internal teams. Athlete & Partnership Marketing Support brand visibility through athlete partnerships across MMA, Boxing, Muay Thai, BJJ, and Team Sports. Activate athlete relationships through campaigns, content, and product storytelling. Ensure partnerships deliver strong brand visibility and measurable impact. Product Launch Marketing Partner with product, merchandising, and e-commerce teams to plan and execute marketing strategies for new product launches. Ensure launches are supported by clear messaging, coordinated marketing efforts, and strong storytelling. Align launch strategies across VENUM.com, retail partners, and social channels. Community & Event Activation Lead brand presence at key industry events, fight weeks, tournaments, trade shows, and community activations. Support grassroots engagement with gyms, athletes, and combat sports communities across North America. Maintain a strong physical presence in the fight ecosystem. Cross-Channel Collaboration Work with E-Commerce Director, Digital Marketing Manager, Product and Category teams, Creative and content teams, and Sales/retail partners. Ensure marketing initiatives support commercial objectives across DTC, Retail, and wholesale channels. Performance Tracking & Insights Define brand KPIs and track performance across campaigns and initiatives. Analyze brand engagement, campaign results, and market trends to improve future strategies. Provide leadership with regular updates on brand performance and market opportunities. Who You’ll Work With North America GM Chief Operating Officer (COO) E-Commerce Director North America Digital Marketing Manager Product and Category teams Creative and content teams Global Marketing team Athlete and partnership teams What You Bring 7+ years of experience in brand marketing, sports marketing, or consumer brand marketing. Experience with sports, performance apparel, lifestyle, or consumer brands strongly preferred. Strong understanding of brand storytelling, campaign development, and athlete/influencer marketing. Experience collaborating with cross-functional teams including product, digital marketing, and sales. Ability to manage multiple marketing initiatives simultaneously. Strong leadership, organizational, and communication skills. Analytical mindset with ability to translate marketing insights into strategic recommendations. What Success Looks Like VENUM’s brand visibility and cultural relevance grow across North America. Marketing campaigns effectively support product launches and athlete partnerships. Strong alignment between brand storytelling and commercial performance. Leadership in combat sports while expanding into new categories. Marketing initiatives deliver measurable impact on brand engagement and revenue growth. Compensation & Benefits This role offers a base pay range of $140,000–$170,000 , commensurate with qualifications and experience. Benefits may include medical, vision, and dental insurance; life and disability insurance; 401(k) matching; potential annual performance bonus; paid time off; and holidays. The company is an equal opportunity employer and prohibits discrimination and harassment of any kind. A job description for this position is available as part of the posting. The duties described are intended to outline the general nature and level of work and may be updated to reflect business needs. #J-18808-Ljbffr