Social Media & Digital Engagement Coordinator

Social Media & Digital Engagement Coordinator The Social Media & Digital Engagement Coordinator leads the digital voice and online reputation of Leisure Hotels & Resorts properties. This role is responsible for content strategy, platform growth, engagement, influencer collaboration, and reputation management across all properties and outlets. Core Responsibilities Develop and execute platform-specific strategies (Facebook, Instagram, TikTok, YouTube, LinkedIn). Own and manage the master social content calendar across properties. Identify growth opportunities (new platforms, trends, partnerships). Build and execute influencer and creator partnerships. Align content with revenue‑driving initiatives (rooms, golf, weddings, F&B, events). Analyze performance metrics and provide monthly ROI reporting. Content Creation & Publishing Create and publish engaging captions, reels, short‑form video, and static content. Manage Sprout Social, Meta Business Suite, and other publishing platforms. Promote dining specials, seasonal events, tournaments, and activations. Share and amplify user‑generated content (hashtags, mentions, check‑ins). Ensure content reflects brand voice, storytelling standards, and resort positioning. Reputation & Profile Management Monitor and respond to reviews on Google Business, TripAdvisor, Yelp, OpenTable, and OTA platforms. Flag negative reviews to GMs and leadership. Create branded social graphics from positive reviews. Update and optimize property listings with photos, menus, and descriptions. Maintain accurate Google Business profiles and SEO‑driven descriptions. Campaign Integration Support resort‑wide campaigns with coordinated social rollouts. Collaborate with graphic design to ensure visual consistency. Coordinate giveaways, contests, and community engagement campaigns. Support event marketing, local partnerships, and sponsorship promotion. Cross‑Property Coordination Centralize content submissions from individual properties. Maintain documentation of voice/tone guidelines. Train property‑level teams on capturing usable social content. Ensure consistent messaging across all resort locations. Growth & Innovation Identify missed digital revenue opportunities. Explore social amplification strategies. Track hospitality and F&B trends. Recommend new digital tools and automation systems. Benefits 401(k) with Employer Match: Employees 21+ can participate after 90 days. Employer match helps with retirement savings. Health Insurance: Full‑time employees eligible immediately; part‑time employees eligible after 1 year if averaging ≥30 hrs/week. Paid Time Off (PTO): Available from day one, supporting work‑life balance. Employer‑Paid Life Insurance: Coverage up to $10,000 at no cost. Voluntary Life Insurance: Full‑time employees may opt for additional coverage. Voluntary STD/LTD: Full‑time employees may opt in for short‑term or long‑term disability. We are committed to fostering a supportive and rewarding environment for all employees, and these benefits demonstrate our appreciation for your hard work and dedication. #J-18808-Ljbffr