Sr Specialist, Regional Integrated Marketing

Overview We are Lennar. Lennar is one of the nation\'s leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States. Responsibilities Support the Integrated Marketing Manager, who is the point of contact (POC), owner and driver of integrated marketing plans, to enforce and ensure alignment across teams and timely execution. Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy. Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance. Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence. Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results. Lead, enforce and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines. Monitor and enhance cross-functional collaboration between Marketing Field Coordinators and Regional Integrated Marketing Specialists. Qualifications Bachelor of Science or Arts degree or equivalent required; High school diploma or GED required. Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer-facing industries preferred. Strong organizational and time management skills; able to manage multiple deadlines across various communities. Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams. Resourceful and solution oriented. Leverage digital and analytical tools with confidence to drive insights and outcomes. Experience in home building, real estate, or consumer-facing industries is a plus. Physical & Office/Site Presence Requirements This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary. This description outlines the basic responsibilities and requirements for the position noted. This is not a comprehensive listing of all job duties of the Associates. Duties, responsibilities, and activities may change at any time, with or without notice. General Overview of Compensation & Benefits We reasonably expect the base compensation offered for this position to range from an annual salary of $61,300.00 - $76,600, subject to adjustment based on business-related factors such as employee qualifications, geographic pay differentials (e.g., cost of labor/living, etc.), and operational considerations. This position may be eligible for bonuses. This position may be eligible for commissions. This position will be eligible for the described benefits listed in the above section in accordance with Company Policy. Life at Lennar At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a 1-for-1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life\'s critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone\'s Included Day. Lennar Associates will have access to these benefits as outlined by Lennar\'s policies and applicable plan terms. Visit Lennar total rewards to view our suite of benefits. Join the fun and follow us on social media for updates on our company, and connect with Lennar for the latest job opportunities. Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr