Senior Marketing Manager - Eastern Europe

Senior Marketing Manager - Eastern Europe Department: 87-292 - O06 - Marketing Employment Type: Fixed Term Contract Location: Poland - Home/Remote Description At DAZN, we don't just broadcast sport — we amplify it. We're one of the fastest-growing sports streaming platforms in the world, and we're building something special in Eastern Europe. As Senior Marketing Manager for the region, you'll be at the centre of that growth — owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful. If you're a passionate, data‑savvy marketer who lives and breathes sport — and knows how to move audiences in Poland and beyond — this is your stage. Reporting to the VP of Marketing for Boxing, you'll be the senior marketing lead for Poland and Eastern Europe — the person who knows the fan, understands the market, and builds the playbook that drives growth. You'll own the full marketing mix across our Boxing portfolio and Channels offering (NFL Game Pass, NHL, FIBA), blending global brand strategy with sharp local execution. From campaign planning to performance optimisation, you'll be equally comfortable in a creative brief and a data dashboard. This is a high‑visibility, high‑autonomy role for someone who wants real ownership — not just a seat at the table. The role is a 6 month initial fixed term contract, we are open to hiring either as a fixed term contract, or B2B contract. What You’ll Be Doing: Lead market growth — Act as the country marketing lead for Eastern Europe, with full accountability for subscription and pay‑per‑view revenue performance across the region Own campaign delivery — Drive end‑to‑end execution of major campaigns in market, from brief through to post‑campaign analysis Localise with purpose — Adapt global campaigns for Eastern European audiences, ensuring cultural relevance without losing brand integrity Build high‑impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media Collaborate cross‑functionally — Work closely with creative, insights, product, and commercial teams to sharpen messaging, placement, and timing Establish best practice — Develop a proven, repeatable go‑to‑market playbook that sets the standard for how DAZN launches and grows in the region What You’ll Bring: Essential Proven experience in a senior marketing or communications role, with a strong track record of executing campaigns in Poland — ideally across broader Eastern European markets Fluency in Polish (written and spoken) — this is non‑negotiable Deep understanding of multi‑channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms Strong analytical mindset — comfortable interpreting performance data and translating insight into action Experience driving measurable results across acquisition, engagement, and lifecycle marketing Background in a fast‑paced, subscription‑led, content, or entertainment business Excellent cross‑functional communication and stakeholder management skills Highly Desirable Experience marketing sports, boxing, or combat sports campaigns or live events Existing network across Eastern European media, talent, or sports partnerships Passion for sport — you don't need to be a boxing expert on day one, but genuine enthusiasm for the world of sport matters here #J-18808-Ljbffr