Digital Marketing Manager (Private High School)

Role Overview We are seeking a strategic and results-driven Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives. This role will be responsible for driving brand awareness, customer acquisition, and revenue growth through data‑driven marketing strategies and cross‑channel campaign management. The ideal candidate combines strong analytical capabilities with hands‑on execution and leadership experience in a fast‑paced environment. Benefits 401(k) Dental insurance Health insurance Paid time off Key Responsibilities Enrollment Marketing Strategy & Ownership Lead the development and execution of digital marketing strategies focused on student recruitment and enrollment growth Own and optimize the enrollment funnel (awareness → inquiry → tour → application → enrollment) Partner with admissions teams to align marketing efforts with enrollment targets Marketing Strategy & Ownership Lead the development and execution of comprehensive digital marketing strategies aligned with business goals Own key growth metrics including customer acquisition, conversion rates, and ROI Develop and manage the overall online marketing roadmap and campaign calendar Campaign Management & Optimization Oversee end‑to‑end execution of multi‑channel campaigns across paid and organic platforms (e.g., social media, online advertising, content marketing) Continuously monitor, analyze, and optimize campaign performance to maximize efficiency and return on investment Implement A/B testing and performance optimization strategies Data‑Driven Decision Making Analyze marketing performance data and translate insights into actionable strategies Establish KPIs, dashboards, and reporting frameworks to track success Provide regular performance reports and strategic recommendations to leadership Team Leadership & Cross‑functional Collaboration Lead and mentor junior marketing team members or external vendors/agencies Collaborate with internal stakeholders (product, sales, leadership) to align marketing initiatives with business priorities Drive cross‑functional projects to support company growth Market Intelligence & Competitive Strategy Conduct in‑depth market research and competitor analysis to identify trends, risks, and growth opportunities Use insights to refine positioning, messaging, and campaign strategies Partnerships & Channel Development Identify, evaluate, and manage relationships with key digital platforms and partners Expand marketing channels to increase brand visibility and customer reach Brand & Social Media Strategy Oversee social media strategy and ensure consistent brand voice across all platforms Strengthen brand awareness, engagement, and online reputation Lead content direction and campaign messaging Customer Lifecycle & Retention Develop and execute customer retention and re‑engagement strategies Optimize customer journey to increase lifetime value and repeat purchases Paid Advertising & Budget Management Manage and optimize paid media campaigns (e.g., Facebook, Instagram, etc.) Own budget planning, allocation, and performance tracking Ensure efficient spend and strong ROI across channels Product Marketing & Launch Strategy Lead go‑to‑market strategies for new product launches Coordinate cross‑channel campaigns to maximize reach and engagement Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field 5+ years of experience in digital marketing, with at least 1–2 years in a leadership or managerial role Experience in private school, K‑12 education, or enrollment marketing strongly preferred Proven track record of driving growth through digital marketing strategies Strong expertise in paid media, social media, and multi‑channel campaign management Advanced analytical skills with experience using tools such as Google Analytics and marketing dashboards Experience managing budgets and optimizing marketing spend Excellent leadership, communication, and project management skills Ability to thrive in a fast‑paced, data‑driven environment #J-18808-Ljbffr