Product Marketing Manager DACH/Global | MarTech/Data Analytics/BI SaaS | €75k-85
Nobel Recruitment, New Bremen, OH, United States
(This is a Germany-based remote role. Fluent English is required; German is strongly preferred for localization/partner work, but not mandatory.)
Your Future Employer: This purpose-driven analytics platform is trusted by 150,000+ organisations — from Porsche, LEGO, and NASA to agile marketing agencies. Known for its strong stance on privacy, GDPR compliance, and data ownership, it offers both SaaS cloud and on-premise deployment.
Germany is one of the company’s most mature markets (c. €5–6M ARR), historically driven by product-led growth. As the business expands its sales-led motion (outbound), Germany remains a priority market alongside France and the US, with increasing focus on mid-market and enterprise segments.
Your Role as Product Marketing Manager: This is a hands‑on, execution‑focused Product Marketing role. You will connect Product, Marketing, Sales, and Customer Success by translating product capabilities into clear, differentiated, and commercially relevant messaging.
You will be expected to define positioning and messaging — and also produce the core assets yourself (not just coordinate others).
Key responsibilities include:
Build a strong understanding of Matomo’s products, use cases, and roadmap
Translate product features into clear, compelling messaging across marketing, sales, and partner channels
Ensure consistency and clarity of product communication across all touchpoints
Define and maintain product positioning and messaging frameworks
Articulate clear USPs for different ICPs and use cases
Build and maintain competitive intelligence (analysis, comparisons, battlecards, objection handling)
Ensure differentiation is consistently reflected in customer‑facing materials
ICP understanding & sales enablement
Develop a strong understanding of ICPs, segments, and buyer needs
Create practical, high‑quality enablement materials, including: battlecards, one‑pagers, pitch decks, use case narratives, objection‑handling resources
Support go‑to‑market readiness for launches and campaigns
Translating product into business value
Frame messaging around customer outcomes and commercial value ("why it matters")
Adapt narratives for technical and non‑technical audiences
Enable Sales, Customer Success, and partners to communicate value effectively
Cross‑functional collaboration
Work closely with Product, Sales, Customer Success, and Marketing teams
Gather feedback from customer‑facing teams and continuously refine messaging
Who You Are Experience:
4–6+ years in Product Marketing, Go‑to‑Market, or Sales Enablement in B2B SaaS
Proven track record of
personally creating : messaging frameworks, positioning documents, battlecards, sales decks, one‑pagers, competitor comparisons
Experience defining positioning, USPs, and differentiation
Strong experience in competitive analysis and enablement
Comfortable working with technical or complex products
Way of working
Hands‑on and execution‑oriented (not a coordination‑only profile)
Able to operate as an individual contributor who both defines and delivers
Strong communicator, able to translate product into business value
Structured, clear thinker with strong attention to messaging quality
Collaborative and effective in cross‑functional, remote environments
Nice to have
Experience in analytics, martech, privacy, or data‑related SaaS
Experience with partner enablement
Experience in technically complex or competitive markets
Languages & Location
Fluent English required, German is a strong plus
Remote within Germany
Why Should Someone Go for This Opportunity? Remote‑first within Germany.
Mission with impact: ethical, privacy‑first analytics used by millions.
High strategic influence as the
first PMM
shaping PLG + SLG across self‑serve to enterprise.
True cross‑functional seat with Product, Sales, CX, Community & Customer Marketing, and Partners.
Ownership of messaging, positioning, enablement, and competitive frameworks
Does this sound like something for you or someone in your network?
Apply directly or send your questions to
elena@nobelrecruitment.com .
#J-18808-Ljbffr
Your Future Employer: This purpose-driven analytics platform is trusted by 150,000+ organisations — from Porsche, LEGO, and NASA to agile marketing agencies. Known for its strong stance on privacy, GDPR compliance, and data ownership, it offers both SaaS cloud and on-premise deployment.
Germany is one of the company’s most mature markets (c. €5–6M ARR), historically driven by product-led growth. As the business expands its sales-led motion (outbound), Germany remains a priority market alongside France and the US, with increasing focus on mid-market and enterprise segments.
Your Role as Product Marketing Manager: This is a hands‑on, execution‑focused Product Marketing role. You will connect Product, Marketing, Sales, and Customer Success by translating product capabilities into clear, differentiated, and commercially relevant messaging.
You will be expected to define positioning and messaging — and also produce the core assets yourself (not just coordinate others).
Key responsibilities include:
Build a strong understanding of Matomo’s products, use cases, and roadmap
Translate product features into clear, compelling messaging across marketing, sales, and partner channels
Ensure consistency and clarity of product communication across all touchpoints
Define and maintain product positioning and messaging frameworks
Articulate clear USPs for different ICPs and use cases
Build and maintain competitive intelligence (analysis, comparisons, battlecards, objection handling)
Ensure differentiation is consistently reflected in customer‑facing materials
ICP understanding & sales enablement
Develop a strong understanding of ICPs, segments, and buyer needs
Create practical, high‑quality enablement materials, including: battlecards, one‑pagers, pitch decks, use case narratives, objection‑handling resources
Support go‑to‑market readiness for launches and campaigns
Translating product into business value
Frame messaging around customer outcomes and commercial value ("why it matters")
Adapt narratives for technical and non‑technical audiences
Enable Sales, Customer Success, and partners to communicate value effectively
Cross‑functional collaboration
Work closely with Product, Sales, Customer Success, and Marketing teams
Gather feedback from customer‑facing teams and continuously refine messaging
Who You Are Experience:
4–6+ years in Product Marketing, Go‑to‑Market, or Sales Enablement in B2B SaaS
Proven track record of
personally creating : messaging frameworks, positioning documents, battlecards, sales decks, one‑pagers, competitor comparisons
Experience defining positioning, USPs, and differentiation
Strong experience in competitive analysis and enablement
Comfortable working with technical or complex products
Way of working
Hands‑on and execution‑oriented (not a coordination‑only profile)
Able to operate as an individual contributor who both defines and delivers
Strong communicator, able to translate product into business value
Structured, clear thinker with strong attention to messaging quality
Collaborative and effective in cross‑functional, remote environments
Nice to have
Experience in analytics, martech, privacy, or data‑related SaaS
Experience with partner enablement
Experience in technically complex or competitive markets
Languages & Location
Fluent English required, German is a strong plus
Remote within Germany
Why Should Someone Go for This Opportunity? Remote‑first within Germany.
Mission with impact: ethical, privacy‑first analytics used by millions.
High strategic influence as the
first PMM
shaping PLG + SLG across self‑serve to enterprise.
True cross‑functional seat with Product, Sales, CX, Community & Customer Marketing, and Partners.
Ownership of messaging, positioning, enablement, and competitive frameworks
Does this sound like something for you or someone in your network?
Apply directly or send your questions to
elena@nobelrecruitment.com .
#J-18808-Ljbffr