Product Marketing Manager — MarTech & Analytics (DACH/Global)

(This is a Germany-based remote role. Fluent English is required; German is strongly preferred for localization/partner work, but not mandatory.) Your Future Employer: This purpose-driven analytics platform is trusted by 150,000+ organisations — from Porsche, LEGO, and NASA to agile marketing agencies. Known for its strong stance on privacy, GDPR compliance, and data ownership, it offers both SaaS cloud and on-premise deployment. Germany is one of the company’s most mature markets (c. €5–6M ARR), historically driven by product-led growth. As the business expands its sales-led motion (outbound), Germany remains a priority market alongside France and the US, with increasing focus on mid-market and enterprise segments. Your Role as Product Marketing Manager: This is a hands-on, execution-focused Product Marketing role. You will connect Product, Marketing, Sales, and Customer Success by translating product capabilities into clear, differentiated, and commercially relevant messaging. You will be expected to define positioning and messaging — and also produce the core assets yourself (not just coordinate others). Key responsibilities include: Build a strong understanding of Matomo’s products, use cases, and roadmap Translate product features into clear, compelling messaging across marketing, sales, and partner channels Ensure consistency and clarity of product communication across all touchpoints Define and maintain product positioning and messaging frameworks Articulate clear USPs for different ICPs and use cases Build and maintain competitive intelligence (analysis, comparisons, battlecards, objection handling) Ensure differentiation is consistently reflected in customer-facing materials ICP understanding & sales enablement Develop a strong understanding of ICPs, segments, and buyer needs Create practical, high-quality enablement materials, including: battlecards, one-pagers, pitch decks, use case narratives, objection-handling resources Support go-to-market readiness for launches and campaigns Translating product into business value Frame messaging around customer outcomes and commercial value (“why it matters”) Adapt narratives for technical and non-technical audiences Enable Sales, Customer Success, and partners to communicate value effectively Cross-functional collaboration Work closely with Product, Sales, Customer Success, and Marketing teams Gather feedback from customer-facing teams and continuously refine messaging Who You Are Experience: 4–6+ years in Product Marketing, Go-to-Market, or Sales Enablement in B2B SaaS Proven track record of personally creating : messaging frameworks, positioning documents, battlecards, sales decks, one-pagers, competitor comparisons Experience defining positioning, USPs, and differentiation Strong experience in competitive analysis and enablement Comfortable working with technical or complex products Way of working Hands-on and execution-oriented (not a coordination-only profile) Able to operate as an individual contributor who both defines and delivers Strong communicator, able to translate product into business value Structured, clear thinker with strong attention to messaging quality Collaborative and effective in cross-functional, remote environments Nice to have Experience in analytics, martech, privacy, or data-related SaaS Experience with partner enablement Experience in technically complex or competitive markets Languages & Location Fluent English required, German is a strong plus Remote within Germany Why Should Someone Go for This Opportunity? Remote-first within Germany. Mission with impact: ethical, privacy-first analytics used by millions. High strategic influence as the first PMM shaping PLG + SLG across self-serve to enterprise. True cross-functional seat with Product, Sales, CX, Community & Customer Marketing, and Partners. Ownership of messaging, positioning, enablement, and competitive frameworks Does this sound like something for you or someone in your network? Apply directly or send your questions to elena@nobelrecruitment.com . #J-18808-Ljbffr