Senior Growth Marketer
AB InBev Growth Group, Atlanta, GA, United States
About PerfectDraft
PerfectDraft brings the draft beer experience home. Our machines pour pub-quality pints from proprietary kegs featuring some of the world’s most iconic brands — Stella Artois, Budweiser, Michelob Ultra, Goose Island, and more.
We're an AB InBev brand, but we operate like a startup — moving fast, thinking long‑term, and building a category that doesn't have a playbook yet.
The Role We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA.
This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur.
You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint — organic, paid ads, email, on‑site, social, and out of home.
This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow — for content production, campaign development, audience strategy, and marketing automation.
What You’ll Do
Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management
Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns
Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on‑site, and out of home
Use AI tools to produce content, build workflows, and move faster than a team twice the size
Own performance reporting across all channels and make decisions quickly based on what the data shows
What We’re Looking For
Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
Someone who is hands‑on — you're as comfortable executing a campaign as you are setting the strategy behind it
Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats
Data‑driven by default — you make decisions based on numbers, not intuition alone
Fluent in AI tools and actively building them into your day‑to‑day workflow
Nice to Have
Experience in beverage, alcohol, or consumer hardware categories
Familiarity with Shopify and e‑commerce analytics
Experience with out‑of‑home advertising planning and execution
What We Offer Fully remote work model
Salary: $133,000 to $144,000
Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
Demographic Brazil ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end‑to‑end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.
Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.
DISABILITY: Would you like to apply to this job as a person with disabilities? If YES, specify the disability: Select…
DIVERSITY: Which pronoun is right for you? (Pronouns relate to gender identity; the way in which they identify and wish to be addressed) Select…
#J-18808-Ljbffr
We're an AB InBev brand, but we operate like a startup — moving fast, thinking long‑term, and building a category that doesn't have a playbook yet.
The Role We're hiring a Senior Growth Marketer to own customer acquisition and retention for PerfectDraft USA, reporting directly to the Head of PerfectDraft USA.
This is a rare opportunity to lead a consumer brand with full autonomy, significant budget, and be a part of one of the world's best marketing organizations, AB InBev. You'll have the resources of a global company and the freedom to build like an entrepreneur.
You will be responsible for growing our active customer base and driving repeat purchase. You'll set the strategy, manage the budget, and own execution across every digital touchpoint — organic, paid ads, email, on‑site, social, and out of home.
This role requires someone deeply data-driven and fluent in AI tools, using them as a core part of their workflow — for content production, campaign development, audience strategy, and marketing automation.
What You’ll Do
Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management
Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns
Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on‑site, and out of home
Use AI tools to produce content, build workflows, and move faster than a team twice the size
Own performance reporting across all channels and make decisions quickly based on what the data shows
What We’re Looking For
Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
Someone who is hands‑on — you're as comfortable executing a campaign as you are setting the strategy behind it
Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats
Data‑driven by default — you make decisions based on numbers, not intuition alone
Fluent in AI tools and actively building them into your day‑to‑day workflow
Nice to Have
Experience in beverage, alcohol, or consumer hardware categories
Familiarity with Shopify and e‑commerce analytics
Experience with out‑of‑home advertising planning and execution
What We Offer Fully remote work model
Salary: $133,000 to $144,000
Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
Demographic Brazil ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end‑to‑end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.
Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.
DISABILITY: Would you like to apply to this job as a person with disabilities? If YES, specify the disability: Select…
DIVERSITY: Which pronoun is right for you? (Pronouns relate to gender identity; the way in which they identify and wish to be addressed) Select…
#J-18808-Ljbffr