Junior Marketing and Social Media Specialist
CESNA GROUP INC, New York, NY, United States
Job Summary
Job Description Marketing & Branding -Develop and implement marketing strategies to promote banking products and services. -Manage campaigns across digital, print, and community channels to increase brand visibility. -Support business units with marketing collateral, presentations, and customer-facing materials. -Monitor competitor activity and market trends to identify opportunities for growth. Social Media & Digital Marketing -Manage the bank's social media platforms (Facebook, LinkedIn, Instagram, YouTube, etc.). -Create, curate, and schedule engaging content to strengthen the bank's online presence. -Monitor and respond to customer interactions and feedback on digital platforms in a professional and compliant manner. -Track and analyze campaign performance using analytics tools, providing reports and recommendations for optimization. Community Engagement & Events -Support sponsorships, events, and community initiatives that strengthen the bank's reputation. -Coordinate internal and external communication for marketing-related events. -Foster relationships with community organizations to enhance the bank's visibility. Compliance & Governance -Ensure all marketing and social media activities comply with banking regulations, brand guidelines, and internal policies. -Collaborate with compliance and legal departments for approval of marketing materials. Others -The Marketing and Social Media Overdrive Team is directly supervised by Strategy and Planning Department. Other tasks may be assigned as necessary. Qualifications -Bachelor's degree in Marketing, Communications, Design, Art or related field. -2?5 years of experience in marketing, preferably in banking, financial services, or highly regulated industries. -Strong understanding of social media platforms, content creation, and digital marketing tools. -Excellent written and verbal communication skills; bilingual ability is a plus. -Ability to manage multiple projects under tight deadlines. -Knowledge of regulatory considerations for financial institutions' advertising and communications. Skills & Competencies -Creativity and strategic thinking. -Strong analytical and reporting abilities. -Proficiency with design tools (e.g., Canva, Adobe Suite) and social media scheduling software. -Collaboration and relationship-building skills. -High attention to detail with a compliance-first mindset. What's On Offer
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.
Job Description Marketing & Branding -Develop and implement marketing strategies to promote banking products and services. -Manage campaigns across digital, print, and community channels to increase brand visibility. -Support business units with marketing collateral, presentations, and customer-facing materials. -Monitor competitor activity and market trends to identify opportunities for growth. Social Media & Digital Marketing -Manage the bank's social media platforms (Facebook, LinkedIn, Instagram, YouTube, etc.). -Create, curate, and schedule engaging content to strengthen the bank's online presence. -Monitor and respond to customer interactions and feedback on digital platforms in a professional and compliant manner. -Track and analyze campaign performance using analytics tools, providing reports and recommendations for optimization. Community Engagement & Events -Support sponsorships, events, and community initiatives that strengthen the bank's reputation. -Coordinate internal and external communication for marketing-related events. -Foster relationships with community organizations to enhance the bank's visibility. Compliance & Governance -Ensure all marketing and social media activities comply with banking regulations, brand guidelines, and internal policies. -Collaborate with compliance and legal departments for approval of marketing materials. Others -The Marketing and Social Media Overdrive Team is directly supervised by Strategy and Planning Department. Other tasks may be assigned as necessary. Qualifications -Bachelor's degree in Marketing, Communications, Design, Art or related field. -2?5 years of experience in marketing, preferably in banking, financial services, or highly regulated industries. -Strong understanding of social media platforms, content creation, and digital marketing tools. -Excellent written and verbal communication skills; bilingual ability is a plus. -Ability to manage multiple projects under tight deadlines. -Knowledge of regulatory considerations for financial institutions' advertising and communications. Skills & Competencies -Creativity and strategic thinking. -Strong analytical and reporting abilities. -Proficiency with design tools (e.g., Canva, Adobe Suite) and social media scheduling software. -Collaboration and relationship-building skills. -High attention to detail with a compliance-first mindset. What's On Offer
Apply online or feel free to contact us directly for more information about the opportunity. Due to the high volume of applicant, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.