SEO Manager Job at Adobe in New York

Strategic SEO Manager

Adobe is in search of a strategic SEO Manager to oversee organic search efforts for Adobe Firefly's content strategy. We are dedicated to unlocking growth opportunities, refining content strategy, and ensuring that Firefly remains the go-to solution for photo and imaging workflows. This role blends SEO strategy, content optimization, content creation, and analytics to enhance search visibility and drive meaningful engagement.

As part of our team, you'll play a key role in shaping SEO-led content strategies that align with customer intent, search, and industry trends, and Adobe's broader marketing goals. You will collaborate with marketing teams and ensure the strategies align with the team and business big bets.

What You'll Do

• Develop and implement a content-focused SEO strategy for Adobe Firefly to enhance visibility and drive organic traffic growth.
• Conduct deep keyword research and search intent analysis, using tools like Ahrefs and Google Search Console, to inform content decisions.
• Improve current content and spearhead the development of new SEO-focused content, ensuring alignment with customer requirements and standard methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft SEO-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility.
• Analyzing SEO performance, identifying key trends, reporting on impact, and spotting opportunities to grow content efforts.
• Stay ahead of LLM-powered search evolution and Generative Engine Optimization (GEO), ensuring Photoshop content adapts to emerging search landscapes.
• Identify emerging trends and timely opportunities using search insights to inform content strategies and unify marketing efforts.

What You Need To Succeed

• 5+ years of SEO experience, with a strong focus on content strategy SEO.

• Expertise in SEO tools like Ahrefs, Google Search Console, and content optimization platforms.

• Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.

• Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.

• Ability to analyze keyword trends, forecast performance, and report on core SEO metrics.

• Strong interpersonal and communication skillscomfortable presenting SEO insights and recommendations across teams.

• Having previous content writing and editorial experience is a plus.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.