The Rise Collective is hiring: Creative Director in Treasure Island

Creative Director - The Rise Collective

The Rise Collective is a vertically integrated platform operating across media, production, hospitality, real estate, design, and wealth strategy. We're hiring a Creative Director to own and evolve the creative vision across our entire portfolio, spanning luxury vacation rentals, boutique hotels, real estate, construction, lending, and investor platforms.

Are you the right applicant for this opportunity Find out by reading through the role overview below.

This is a portfolio-level role. You won't just manage one brand, you'll shape how 13+ companies look, feel, and perform across every touchpoint.

This is an in-office role, with a requirement to work from our St. Petersburg, FL headquarters four days per week.

PORTFOLIO SCOPE

You'll lead creative across the full Rise Collective ecosystem:

Media and Production

• Rise Media
• Rise Production
• The Elliott Caldwell Podcast

Hospitality & Travel

• Roam Hospitality
• Home Team Luxury Rentals
• Paradiso 
• Sand Key Vacation Rentals

Investment & Real Estate

• BNB Turnkey
• Home Team Luxury Realty
• STR Realtor Search

Build, Design & Infrastructure

• BNB Construction

Financial & Wealth

• BNB Lending
• Legacy Wealth Tax 
• Legacy Business Services

Media, Data & Growth

• The STR Report
• The Scale Space

WHAT YOU'LL OWN

Brand Leadership

• Own the creative vision and brand identity across all Rise Collective brands
• Translate business strategy into differentiated, premium brand storytelling
• Ensure consistency, quality, and positioning across every customer touchpoint
• Build and scale brand systems including guidelines, templates, and asset libraries
• Lead creative direction for new brand launches, expansions, and category entries

Content, Social & Distribution Strategy

• Own the content ecosystem across Instagram, TikTok, YouTube, email, and emerging channels
• Define and evolve core content pillars across luxury travel, investment, and lifestyle
• Build repeatable content frameworks that scale across brands and markets
• Partner closely with growth and paid teams to align creative with performance (CTR, ROAS, bookings, leads)
• Continuously refine content strategy based on data, platform trends, and audience behavior

Media, Video & Production

• Own the end-to-end media and production engine across all brands
• Oversee all video, photo, and content production including property showcases, campaigns, and founder/investor content
• Build scalable production systems including shot lists, editing styles, templates, and format libraries
• Develop high-volume content pipelines across multiple brands and markets
• Ensure all creative is optimized for performance, from hook to conversion
• Manage production timelines, vendors, and internal resources to deliver efficiently at scale

Website & Digital Experience

• Lead creative direction across all websites, landing pages, and digital touchpoints
• Ensure cohesive visual identity and storytelling across UX/UI
• Partner with performance and development teams to optimize booking funnels, conversion, and lead flow
• Continuously evolve digital experience to reflect brand positioning and drive measurable results

Team Leadership & Operations

• Build, lead, and develop a high-performing creative team across design, content, and production
• Set creative standards, workflows, and cross-functional operating systems
• Establish clear processes for briefing, production, feedback, and delivery
• Collaborate closely with marketing, operations, and executive leadership to align creative with company priorities
• Drive a culture of speed, quality, and accountability across all creative output

WHAT WE'RE LOOKING FOR

• Strong creative eye with experience in luxury, hospitality, lifestyle, or real estate branding
• Proven experience leading multi-brand or portfolio-level creative
• Deep understanding of performance-driven creative, not just aesthetics, but what converts
• Experience owning a video-first content ecosystem from concept to post-production
• Ability to balance high-level creative strategy with hands-on execution

SUCCESS IN THIS ROLE LOOKS LIKE:

• A cohesive, premium brand presence across all Rise Collective companies
• High-performing social and paid creative that drives bookings and leads
• Best-in-class video and storytelling across hospitality and investment brands
• A scalable creative system that supports rapid growth across the portfolio

If you're a creative leader who thrives in high-growth, multi-brand environments and wants to build something iconic, we'd love to hear from you.

PHYSICAL REQUIREMENTS:

• Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.
• Must be able to reliably commute to and work in our St. Petersburg, FL office. Remote considered for exceptional candidates. xywuqvp

WHAT WE OFFER:

• Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance

COMPENSATION:

Competitive base salary based on experience, with performance incentives and long-term upside tied to portfolio growth and creative impact.