
Social Media Strategy Coordinator
Publicis Groupe Holdings B.V, New York, NY, United States
Company description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
As a Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. Embedded on-site with a leading entertainment client, you will play a central role in keeping a 20+ person cross-functional team organized, on-track, and delivering - from campaign kickoff through to performance wrap.
This role is equal parts strategic contributor and operational backbone. You'll support data-informed, platform-native social strategies while owning the day-to-day project management that keeps content pipelines moving, deadlines met, and stakeholders aligned. If you're someone who gets genuine satisfaction from a well-run workflow and has a point of view on what makes content work - this is the role for you.
You'll Be a Great Fit If You:
Are as comfortable in a project tracker as you are in a creative brief - and know how to
move fluidly between both.
Can keep complex, multi-title content calendars organized without losing sight of the
strategic intent behind each piece.
Communicate clearly and proactively - flagging blockers early, following through
consistently, and building trust with everyone you work with.
Have a growing understanding of franchise arcs, premiere windows, and fandom beats, and
are excited to help build content strategies that keep audiences engaged from teaser to
finale.
Thrive in fast-paced environments with tight turnarounds, tiered titles, and tentpole
calendars - knowing when to push, pivot, or pause.
Are collaborative, detail-oriented, and comfortable working cross-functionally with
creative, insights, and talent teams.
Responsibilities
Project Management Own day-to-day workflow coordination across a 20+ person cross-functional team using
Monday.com and other project management tools - tracking deliverables, managing
timelines, and ensuring nothing falls through the cracks.
Maintain and update content calendars, campaign trackers, and briefing documents
across multiple titles and platforms simultaneously.
Lead campaign briefing logistics from kickoff through delivery - coordinating between
creative, strategy, analytics, and client teams to keep every workstream on schedule.
Proactively surface resourcing needs, timeline risks, and priority conflicts before they
become problems.
Build and maintain process documentation - workflow guides, status trackers, and team-
facing project summaries - that keep the broader team aligned and informed.
Serve as a reliable point of coordination between internal teams and external partners,
maintaining a high level of responsiveness and follow-through.
Strategy Support platform strategy, content planning, and social channel development across the
client's portfolio of handles (Meta, TikTok, YouTube, X, Threads, and more).
Assist in guiding content execution at the post level, ensuring all content ladders up to
broader campaign and channel goals.
Partner with Creative and Marketing teams to support always-on and campaign-based
content strategies aligned with platform best practices and audience insights.
Help build and maintain strategic frameworks - channel roles, posting cadences, tentpole
maps - to support content planning and cross-functional alignment.
Collaboration + Communication Collaborate with the Insights team to surface actionable data that guides optimization and
demonstrates the impact of social strategy.
Build a foundational understanding of our client's business priorities, applying that context
to planning, content choices, and audience engagement.
Support new platform initiatives, emerging content formats, and testing plans for
innovation and growth.
Qualifications 2-4 years of experience in social media strategy, content planning, digital marketing, or a
project/production management role - ideally in entertainment, media, or agency settings.
Demonstrated ability to manage complex, multi-workstream projects with multiple
stakeholders and tight deadlines.
Hands-on proficiency with project management tools - Monday.com experience strongly
preferred; familiarity with Airtable a plus.
Strong organizational skills and an instinct for building systems that keep teams moving
efficiently.
Solid understanding of social platform mechanics, content formats, and voice - with
curiosity about what makes content work across each channel.
Working familiarity with social tools such as Sprinklr, ListenFirst, and Sprout.
Clear, proactive communicator - reliable, organized, and quick to follow through.
Comfort using data to identify successes and opportunities, in partnership with analytics
leads.
Strong attention to detail and consistent ability to deliver on time with moderate guidance.
A proactive, collaborative, and adaptable working style across teams and projects.
Not Needed, But Nice to Have Some experience or exposure to briefing creative teams, talent, or influencer partners.
Basic knowledge of paid social strategy or how organic content can ladder into earned
media.
Comfort navigating a larger organization or working across multiple stakeholders.
Any exposure to entertainment marketing cycles or title-specific social planning.
Familiarity with cultural research or trend forecasting tools.
A background in journalism, editorial planning, or creative production.
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $53,960 - $79,794 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/24/26.