Sr Director, DTP, HIV, Long-Acting Treatment
GILEAD, San Mateo, CA, United States
Senior Director, HIV Treatment Marketing, DTP Promotions
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Senior Director, HIV Treatment Marketing, DTP Promotions, will report directly to the Executive Director of Treatment Marketing, Long-Acting Treatment Portfolio. The successful candidate will be a key leader on the Marketing team responsible for the strategy and execution of Direct-to-Patient (DTP) Promotions for the HIV Treatment long-acting market. This leadership role ensures the success of Gilead's HIV business by leading innovative patient marketing approaches, authentically championing the communities we serve, and managing a highly skilled DTP marketing team. Primary Responsibilities:
Leads HIV Treatment DTP strategy and oversees development and execution of the annual patient marketing tactical plan. Develops targeted patient approaches for personal (field-based), and non-personal promotion across HIV populations through effective marketing and channel mix such as print, digital, social media, out-of-home, and television by leveraging agency expertise, KPIs, and ROI analysis Effectively translates market research insights to enhance promotional strategies and tactics Continually evaluates and champions innovative approaches to strengthen brand loyalty Develops effective, culturally competent patient materials and messaging to meet the educational needs of patients and community partners Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the patient in broader cross functional initiatives Provides leadership and support to the overall DTP marketing team and develops, coaches, and manages the performance of direct reports Closely manages integrated promotions and media budget and prioritizes execution effectively Oversees all agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs Oversees the management of patient ambassadors to ensure a consistent Gilead experience Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences Ensures compliance with all relevant laws, regulations, and policies Competencies:
High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders Strategic and analytic thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices Deep expertise in implementing a pharmaceutical brand and communication plan of action, and consumer/patient targeting and activation with demonstrated ability to formulate, develop and execute strategy as well as ability to conceive, develop and implement multi-dimensional marketing and business plans Demonstrated track record of successful pharma/biotech /consumer patient/community marketing Excellent leadership skills with proven ability to lead, change, and directly manage and mentor others are required. This includes training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution. Interpersonal skills with ability to cross-functionally lead, collaborate with, focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels. Superior project management skills and effective at directing and overseeing multiple projects/priorities Experience with complex budget management Experience successfully developing external relationships leading to brand advocacy Basic Qualifications:
Bachelor's Degree and 14 years' marketing experience OR Masters' Degree and 12 years' marketing experience OR PhD and 12 years' marketing experience Preferred Qualifications:
MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred. Prior direct people management experience required. Direct-to-Patient marketing expertise in prior roles required. Experience working with patient and community advocacy groups is preferred. Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred. Firm command of financial management, expense budget forecasting, and tracking required. Prior advertising, digital or communications agency experience a plus. People Leader Accountabilities:
Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams. Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Senior Director, HIV Treatment Marketing, DTP Promotions, will report directly to the Executive Director of Treatment Marketing, Long-Acting Treatment Portfolio. The successful candidate will be a key leader on the Marketing team responsible for the strategy and execution of Direct-to-Patient (DTP) Promotions for the HIV Treatment long-acting market. This leadership role ensures the success of Gilead's HIV business by leading innovative patient marketing approaches, authentically championing the communities we serve, and managing a highly skilled DTP marketing team. Primary Responsibilities:
Leads HIV Treatment DTP strategy and oversees development and execution of the annual patient marketing tactical plan. Develops targeted patient approaches for personal (field-based), and non-personal promotion across HIV populations through effective marketing and channel mix such as print, digital, social media, out-of-home, and television by leveraging agency expertise, KPIs, and ROI analysis Effectively translates market research insights to enhance promotional strategies and tactics Continually evaluates and champions innovative approaches to strengthen brand loyalty Develops effective, culturally competent patient materials and messaging to meet the educational needs of patients and community partners Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the patient in broader cross functional initiatives Provides leadership and support to the overall DTP marketing team and develops, coaches, and manages the performance of direct reports Closely manages integrated promotions and media budget and prioritizes execution effectively Oversees all agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs Oversees the management of patient ambassadors to ensure a consistent Gilead experience Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences Ensures compliance with all relevant laws, regulations, and policies Competencies:
High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders Strategic and analytic thinker with innovative mindset that can make accountable decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices Deep expertise in implementing a pharmaceutical brand and communication plan of action, and consumer/patient targeting and activation with demonstrated ability to formulate, develop and execute strategy as well as ability to conceive, develop and implement multi-dimensional marketing and business plans Demonstrated track record of successful pharma/biotech /consumer patient/community marketing Excellent leadership skills with proven ability to lead, change, and directly manage and mentor others are required. This includes training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution. Interpersonal skills with ability to cross-functionally lead, collaborate with, focus, resolve conflict and drive consensus among individuals from a variety of perspectives, cultures, and disciplines to enable action and tangible results Strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels. Superior project management skills and effective at directing and overseeing multiple projects/priorities Experience with complex budget management Experience successfully developing external relationships leading to brand advocacy Basic Qualifications:
Bachelor's Degree and 14 years' marketing experience OR Masters' Degree and 12 years' marketing experience OR PhD and 12 years' marketing experience Preferred Qualifications:
MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred. Prior direct people management experience required. Direct-to-Patient marketing expertise in prior roles required. Experience working with patient and community advocacy groups is preferred. Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred. Firm command of financial management, expense budget forecasting, and tracking required. Prior advertising, digital or communications agency experience a plus. People Leader Accountabilities:
Create Inclusion - knowing the business value of diverse teams, modeling inclusion and embedding the value of diversity in the way they manage their teams. Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.