Paid Media Manager
Black & Veatch, Overland Park, KS, United States
Paid Media Manager
The Paid Media Manager is responsible for planning, executing and optimizing digital advertising campaigns (search, social, display) to drive traffic, conversions and ROI. The scope of this role spans audience definition, journey mapping, data analysis, creative iteration and budget management with the objective of achieving optimal performance of ad spend and driving user and contact acquisition. Key responsibilities include: Execute approved demand generation marketing plans and campaign playbooks across paid digital channels. Collaborate with the Senior Demand Gen Manager to support strategic campaign planning and execution. Maintain paid media planning documentation across all upcoming, active and completed campaigns. Build, monitor and optimize ad placements using self-serve buying platforms (e.g., programmatic, social and paid search). Implement A/B tests, manage budget allocation, and refine targeting/creative strategies to improve performance. Support the evolution of the paid media strategy across LinkedIn Ads, paid search (Google/Bing), and programmatic DSPs. Remain up to date on self-serve media platforms and digital marketing best practices. Work with the Marketing Analyst to implement tracking and tagging to ensure accurate campaign attribution. Identify campaign optimization opportunities across channels and stages of the buyer journey. Assist in establishing campaign KPIs and performance benchmarks. Maintain and manage campaign documentation templates, including playbooks and media spec sheets. Manage and complete Wrike tasks and communication related to paid media initiatives and requests. Analytics & reporting responsibilities include: Monitor and analyze campaign performance using Google Analytics, self-serve ad platforms, and other tools on a daily/weekly basis. In collaboration with the Senior Demand Gen Manager and Senior Data Analyst, support campaign reporting efforts and delivering insights. Build and maintain campaign performance dashboards in Google Analytics and Looker Studio. Assist in budget monitoring and reconciliation processes for demand gen campaigns. Skills/competencies: Team player, collaborator and communicator amongst peers, and many levels of marketing acumen Dependable and consistent Prepared, in anticipation of potential questions, clarification and the unexpected Comfort in problem-solving and not always having the answer, but able to keep progress from stalling Detail, organized and analytical driven, unsatisfied with surface level results Familiarity working in self-serve ad buying platform (LinkedIn, programmatic, Google Ads) Familiarity with reporting and use of metrics to track and measure performance, specifically with Google Analytics. Familiarity with various methods of acquiring paid and organic website traffic Understanding of client decision journey and user experience Management responsibilities: Preferred qualifications: Proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, and Demand Side Platforms. 5-7 years of work experience in a marketing related role Experience working in digital marketing technologies and tools (i.e. marketing automation, CRM, CMS, Google Analytics, advertising platforms, event management, etc.) Understanding of the use of an integrated marketing mix to support digital marketing efforts that increase demand in the sales funnel. Minimum qualifications: Bachelor's degree in marketing, communication, or a related field; or equivalent experience 4+ years related experience All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations. Competencies: Salary Plan: MAC: Marketing & Communications Job Grade: 015 Nearest Major Market: Olathe Nearest Secondary Market: Kansas City
The Paid Media Manager is responsible for planning, executing and optimizing digital advertising campaigns (search, social, display) to drive traffic, conversions and ROI. The scope of this role spans audience definition, journey mapping, data analysis, creative iteration and budget management with the objective of achieving optimal performance of ad spend and driving user and contact acquisition. Key responsibilities include: Execute approved demand generation marketing plans and campaign playbooks across paid digital channels. Collaborate with the Senior Demand Gen Manager to support strategic campaign planning and execution. Maintain paid media planning documentation across all upcoming, active and completed campaigns. Build, monitor and optimize ad placements using self-serve buying platforms (e.g., programmatic, social and paid search). Implement A/B tests, manage budget allocation, and refine targeting/creative strategies to improve performance. Support the evolution of the paid media strategy across LinkedIn Ads, paid search (Google/Bing), and programmatic DSPs. Remain up to date on self-serve media platforms and digital marketing best practices. Work with the Marketing Analyst to implement tracking and tagging to ensure accurate campaign attribution. Identify campaign optimization opportunities across channels and stages of the buyer journey. Assist in establishing campaign KPIs and performance benchmarks. Maintain and manage campaign documentation templates, including playbooks and media spec sheets. Manage and complete Wrike tasks and communication related to paid media initiatives and requests. Analytics & reporting responsibilities include: Monitor and analyze campaign performance using Google Analytics, self-serve ad platforms, and other tools on a daily/weekly basis. In collaboration with the Senior Demand Gen Manager and Senior Data Analyst, support campaign reporting efforts and delivering insights. Build and maintain campaign performance dashboards in Google Analytics and Looker Studio. Assist in budget monitoring and reconciliation processes for demand gen campaigns. Skills/competencies: Team player, collaborator and communicator amongst peers, and many levels of marketing acumen Dependable and consistent Prepared, in anticipation of potential questions, clarification and the unexpected Comfort in problem-solving and not always having the answer, but able to keep progress from stalling Detail, organized and analytical driven, unsatisfied with surface level results Familiarity working in self-serve ad buying platform (LinkedIn, programmatic, Google Ads) Familiarity with reporting and use of metrics to track and measure performance, specifically with Google Analytics. Familiarity with various methods of acquiring paid and organic website traffic Understanding of client decision journey and user experience Management responsibilities: Preferred qualifications: Proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, and Demand Side Platforms. 5-7 years of work experience in a marketing related role Experience working in digital marketing technologies and tools (i.e. marketing automation, CRM, CMS, Google Analytics, advertising platforms, event management, etc.) Understanding of the use of an integrated marketing mix to support digital marketing efforts that increase demand in the sales funnel. Minimum qualifications: Bachelor's degree in marketing, communication, or a related field; or equivalent experience 4+ years related experience All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations. Competencies: Salary Plan: MAC: Marketing & Communications Job Grade: 015 Nearest Major Market: Olathe Nearest Secondary Market: Kansas City