Director, Analytics & Insights (Front End)
Starcom Mediavest Group Germany Gmbh, El Segundo, CA, United States
Director, Analytics & Insights
The Director, Analytics & Insights leads analytic strategy, measurement, and dashboard design for a Spark Foundry client account, serving as the senior analytics partner on media effectiveness, creative performance, and audience outcomes. This role is accountable for translating complex data into decision-ready insights through rigorous measurement frameworks and scalable, intuitive dashboards. In addition to driving measurement rigor and insight generation, this role owns the vision, structure, and governance of dashboards and reporting products, ensuring that data is translated into intuitive, scalable, and actionable views tailored to stakeholder needs. Success is defined not only by analytical depth, but by the ability to design reporting systems that accelerate understanding, enable faster decisions, and drive consistent adoption across teams and clients. Responsibilities
Analytics Strategy & Media Performance Enablement Utilize global data and analytics to inform media plans, investment decisions, and optimization strategies across both conversion focused and brand initiatives. Identify key drivers of performance and business outcomes, making data backed recommendations that impact media strategy, creative approaches, and customer experience. Build a durable body of knowledge across media, creative, and audience performance to inform future decisions around budgets, channels, partners, and strategic approaches. Dashboard Strategy, Design & Development Own end-to-end dashboard strategy, including KPI framework integration, metric standardization, and information architecture across stakeholders. Lead the design and development of executive-ready, analyst-ready, and activation-ready dashboards that connect media, creative, and audience performance to business outcomes. Establish best practices for dashboard UX, visual hierarchy, interactivity, and storytelling to ensure clarity, usability, and analytical rigor. Partner with data engineering, technology, and operations teams to ensure dashboards are scalable, reliable, and embedded into decision-making workflows. Audience Informed Measurement Planning Partner with Audience Strategy teams during campaign planning to ensure audience definitions, segmentation logic, and addressability considerations inform measurement frameworks, KPIs, and success criteria from the outset. Translate audience strategies into analytically testable hypotheses, defining how different audiences will be evaluated across reach, engagement, conversion, and long-term value. Ensure audience learning priorities are reflected in experiment design, reporting structures, and optimization recommendations without assuming ownership of audience definition or activation. Measurement Frameworks, Attribution & Test and Learn Design, implement, and manage holistic measurement frameworks that track digital and offline marketing performance against client business objectives. Lead ongoing test and learn agendas, including hypothesis development, test design, and results evaluation, to improve marketing effectiveness over time. Recommend and evolve attribution approaches (e.g., multi touch attribution, incrementality testing, MMM) aligned to client goals and measurement maturity. Ensure testing plans evaluate key variables across audience strategy, creative message and format, and media investment. Advanced Analysis & Insight Development Deliver advanced analyses that synthesize media, creative, and audience signals into integrated insights, clearly explaining performance drivers, interactions, and tradeoffs. Monitor campaign health on an ongoing basis and provide timely, actionable optimization guidance. Produce integrated insights that explain performance across media, creative, and audience levers, identifying interaction effects and tradeoffs. Translate complex analytics into concise, decision ready narratives suitable for senior and executive audiences. Creative Effectiveness & Messaging Insights Partner with Media, Creative, and Content teams to define creative measurement approaches aligned to campaign objectives and KPIs. Analyze creative performance across messaging, formats, and sequencing to identify drivers of attention, engagement, and conversion. Surface creative insights that inform future creative development, iteration, and personalization efforts without duplicating creative strategy ownership. Data, Technology & Measurement Enablement Identify, assess, and support implementation of data sources, tracking solutions, and analytics technologies required to meet client and business needs. Partner with analytics, technology, and operations teams to ensure measurement systems are accurate, scalable, and aligned to reporting requirements. Incorporate considerations such as identity resolution, addressability, match rates, and signal loss into measurement interpretation to ensure results are understood in proper context. Provide thought leadership on analytics, ad tech, and measurement innovation to advance overall analytical capability. Client Partnership & Executive Communication Serve as the primary day to day lead for analytics and measurement initiatives, coordinating with internal teams, clients, and third-party partners. Present measurement strategies, performance readouts, insights, and points of view to clients in collaboration with business leadership. Anticipate evolving client needs and proactively develop analytics solutions to address new challenges and opportunities. Ensure reporting consistently delivers a balanced view of audience performance, creative effectiveness, and media investment outcomes. Training, Enablement & Team Development Lead training and enablement initiatives to strengthen analytics and measurement capabilities across agency and client teams. Develop best practices, learning materials, and frameworks to support consistent adoption of measurement approaches. Mentor and develop analytics talent, fostering a culture of innovation, rigor, and continuous improvement. Qualifications
Minimum Qualifications: 8+ years of experience in analytics or data-driven strategy within a media agency, advertising agency, consulting environment, market research firm, or in-house brand team. Deep expertise in media and marketing measurement, including delivery metrics, performance metrics, website analytics, acquisition, and business outcomes. Strong cross-channel analytics experience across linear and digital channels such as TV, streaming, OOH, radio, podcasts, search, social, programmatic, display, and online video. Advanced analytical skills including data mining, hypothesis development, experimental design, analysis, and interpretation of results. Experience working with large, complex datasets across paid, owned, and offline sources, including ad servers, DSPs, web analytics platforms, and marketing technologies. Familiarity with key measurement approaches including brand lift, sales lift, attribution, MMM, competitive research, and audience analysis. Strong storytelling and data visualization skills, with the ability to communicate insights through presentations, dashboards, and written analysis in an executive-ready manner. Hands-on experience with analytics and data platforms such as Power BI, Tableau, Datorama, and advanced Excel. Demonstrated leadership and client partnership experience, with the ability to influence senior stakeholders and lead cross-functional initiatives. Exceptional communication, collaboration, and organizational skills, with the ability to translate ambiguity into insight and action. Demonstrated experience owning dashboard strategy and design, including KPI frameworks, data visualization principles, and scalable architecture across platforms such as Power BI, Tableau, or Datorama, with the ability to connect dashboards to clear executive narratives and actions. Tools & Platforms: Familiarity with analytics and visualization tools such as Power BI, Tableau, Datorama, or similar platforms Advanced working knowledge of Excel and presentation tools (PowerPoint or equivalent) for executive-ready analysis and storytelling Experience working with media and ad platforms across search, social, programmatic, display, video, and streaming environments Familiarity with web and digital analytics platforms (e.g., Google Analytics or similar) Experience working with outputs from measurement solutions such as brand lift, sales lift, attribution, incrementality testing, and marketing mix modeling Comfort partnering across audience, creative, media, and technology teams to interpret data from multiple platforms within integrated measurement frameworks Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
The Director, Analytics & Insights leads analytic strategy, measurement, and dashboard design for a Spark Foundry client account, serving as the senior analytics partner on media effectiveness, creative performance, and audience outcomes. This role is accountable for translating complex data into decision-ready insights through rigorous measurement frameworks and scalable, intuitive dashboards. In addition to driving measurement rigor and insight generation, this role owns the vision, structure, and governance of dashboards and reporting products, ensuring that data is translated into intuitive, scalable, and actionable views tailored to stakeholder needs. Success is defined not only by analytical depth, but by the ability to design reporting systems that accelerate understanding, enable faster decisions, and drive consistent adoption across teams and clients. Responsibilities
Analytics Strategy & Media Performance Enablement Utilize global data and analytics to inform media plans, investment decisions, and optimization strategies across both conversion focused and brand initiatives. Identify key drivers of performance and business outcomes, making data backed recommendations that impact media strategy, creative approaches, and customer experience. Build a durable body of knowledge across media, creative, and audience performance to inform future decisions around budgets, channels, partners, and strategic approaches. Dashboard Strategy, Design & Development Own end-to-end dashboard strategy, including KPI framework integration, metric standardization, and information architecture across stakeholders. Lead the design and development of executive-ready, analyst-ready, and activation-ready dashboards that connect media, creative, and audience performance to business outcomes. Establish best practices for dashboard UX, visual hierarchy, interactivity, and storytelling to ensure clarity, usability, and analytical rigor. Partner with data engineering, technology, and operations teams to ensure dashboards are scalable, reliable, and embedded into decision-making workflows. Audience Informed Measurement Planning Partner with Audience Strategy teams during campaign planning to ensure audience definitions, segmentation logic, and addressability considerations inform measurement frameworks, KPIs, and success criteria from the outset. Translate audience strategies into analytically testable hypotheses, defining how different audiences will be evaluated across reach, engagement, conversion, and long-term value. Ensure audience learning priorities are reflected in experiment design, reporting structures, and optimization recommendations without assuming ownership of audience definition or activation. Measurement Frameworks, Attribution & Test and Learn Design, implement, and manage holistic measurement frameworks that track digital and offline marketing performance against client business objectives. Lead ongoing test and learn agendas, including hypothesis development, test design, and results evaluation, to improve marketing effectiveness over time. Recommend and evolve attribution approaches (e.g., multi touch attribution, incrementality testing, MMM) aligned to client goals and measurement maturity. Ensure testing plans evaluate key variables across audience strategy, creative message and format, and media investment. Advanced Analysis & Insight Development Deliver advanced analyses that synthesize media, creative, and audience signals into integrated insights, clearly explaining performance drivers, interactions, and tradeoffs. Monitor campaign health on an ongoing basis and provide timely, actionable optimization guidance. Produce integrated insights that explain performance across media, creative, and audience levers, identifying interaction effects and tradeoffs. Translate complex analytics into concise, decision ready narratives suitable for senior and executive audiences. Creative Effectiveness & Messaging Insights Partner with Media, Creative, and Content teams to define creative measurement approaches aligned to campaign objectives and KPIs. Analyze creative performance across messaging, formats, and sequencing to identify drivers of attention, engagement, and conversion. Surface creative insights that inform future creative development, iteration, and personalization efforts without duplicating creative strategy ownership. Data, Technology & Measurement Enablement Identify, assess, and support implementation of data sources, tracking solutions, and analytics technologies required to meet client and business needs. Partner with analytics, technology, and operations teams to ensure measurement systems are accurate, scalable, and aligned to reporting requirements. Incorporate considerations such as identity resolution, addressability, match rates, and signal loss into measurement interpretation to ensure results are understood in proper context. Provide thought leadership on analytics, ad tech, and measurement innovation to advance overall analytical capability. Client Partnership & Executive Communication Serve as the primary day to day lead for analytics and measurement initiatives, coordinating with internal teams, clients, and third-party partners. Present measurement strategies, performance readouts, insights, and points of view to clients in collaboration with business leadership. Anticipate evolving client needs and proactively develop analytics solutions to address new challenges and opportunities. Ensure reporting consistently delivers a balanced view of audience performance, creative effectiveness, and media investment outcomes. Training, Enablement & Team Development Lead training and enablement initiatives to strengthen analytics and measurement capabilities across agency and client teams. Develop best practices, learning materials, and frameworks to support consistent adoption of measurement approaches. Mentor and develop analytics talent, fostering a culture of innovation, rigor, and continuous improvement. Qualifications
Minimum Qualifications: 8+ years of experience in analytics or data-driven strategy within a media agency, advertising agency, consulting environment, market research firm, or in-house brand team. Deep expertise in media and marketing measurement, including delivery metrics, performance metrics, website analytics, acquisition, and business outcomes. Strong cross-channel analytics experience across linear and digital channels such as TV, streaming, OOH, radio, podcasts, search, social, programmatic, display, and online video. Advanced analytical skills including data mining, hypothesis development, experimental design, analysis, and interpretation of results. Experience working with large, complex datasets across paid, owned, and offline sources, including ad servers, DSPs, web analytics platforms, and marketing technologies. Familiarity with key measurement approaches including brand lift, sales lift, attribution, MMM, competitive research, and audience analysis. Strong storytelling and data visualization skills, with the ability to communicate insights through presentations, dashboards, and written analysis in an executive-ready manner. Hands-on experience with analytics and data platforms such as Power BI, Tableau, Datorama, and advanced Excel. Demonstrated leadership and client partnership experience, with the ability to influence senior stakeholders and lead cross-functional initiatives. Exceptional communication, collaboration, and organizational skills, with the ability to translate ambiguity into insight and action. Demonstrated experience owning dashboard strategy and design, including KPI frameworks, data visualization principles, and scalable architecture across platforms such as Power BI, Tableau, or Datorama, with the ability to connect dashboards to clear executive narratives and actions. Tools & Platforms: Familiarity with analytics and visualization tools such as Power BI, Tableau, Datorama, or similar platforms Advanced working knowledge of Excel and presentation tools (PowerPoint or equivalent) for executive-ready analysis and storytelling Experience working with media and ad platforms across search, social, programmatic, display, video, and streaming environments Familiarity with web and digital analytics platforms (e.g., Google Analytics or similar) Experience working with outputs from measurement solutions such as brand lift, sales lift, attribution, incrementality testing, and marketing mix modeling Comfort partnering across audience, creative, media, and technology teams to interpret data from multiple platforms within integrated measurement frameworks Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.