Digital Marketing Manager - Newport Brass
Masco, Santa Ana, CA, United States
Digital Marketing Manager
At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. Your Role At Delta Faucet
We are seeking a strategic, results-driven Digital Marketing Manager to lead and execute campaigns and programs across digital channels that elevate the brand, increase awareness and engagement, and drives revenue growth. This role requires expertise across digital platforms, strong analytical skills, and the ability to lead cross-functional initiatives from concept through execution. Key Responsibilities
Develop and implement digital marketing strategies across paid, owned, and earned media (SEO, SEM, email, social, and web). Optimize website performance, content, and conversion in collaboration with web developers and UX designers. Lead SEO/SEM efforts, ensuring the site is optimized for organic growth and high-performing paid campaigns. Oversee email marketing, including list segmentation, A/B testing, automation flows, and performance analysis. Drive social media strategy, content planning, and community engagement across platforms (LinkedIn, Instagram, Facebook, etc.). Lead digital execution for new campaigns and product launches, with specific focus to website updates and asset integration for all internal systems. Carry through white-glove experiences and service into Newport Brass digital platforms, in partnership with customer care teams. Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics and data dashboards. Collaborate cross-functionally with Sales, Product, Service, and Creative teams to align campaigns with business objectives. Manage agency/vendor relationships and digital marketing budgets. Stay current on digital trends, emerging platforms, and best practices. Qualifications
Bachelor's degree in Marketing, Communications, or a related field (Master's a plus). 5+ years of experience in digital marketing, with proven success in campaign management and performance optimization. Strong knowledge of digital tools: Google Ads, Meta Business Suite, SalesForce, Google Analytics 4 (GA4), SEMrush or similar. Solid understanding of SEO/SEM, web analytics, and marketing automation. Excellent communication, project management, and stakeholder management skills. Experience managing budgets and leading digital strategy. Creative thinker with a data-driven mindset. Preferred Experience
Experience in luxury consumer goods, with emphasis in B2B. Knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Shopify). Success Metrics
Increase in qualified leads and conversions Growth in website traffic and engagement Improved SEO rankings and keyword performance Growth in email open and click-through rates On-time execution of digital campaigns Why Join Us? At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. Here are some of the benefits we offer for your personal and professional growth: Culture:
Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Wellbeing:
Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Learning & Development:
LinkedIn Learning access; internal opportunities to work on projects cross-company. Social Impact:
Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe. Company: Delta Faucet Company Full time Hiring Range: $103,700.00 - $163,020.00 USD Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence. Your Role At Delta Faucet
We are seeking a strategic, results-driven Digital Marketing Manager to lead and execute campaigns and programs across digital channels that elevate the brand, increase awareness and engagement, and drives revenue growth. This role requires expertise across digital platforms, strong analytical skills, and the ability to lead cross-functional initiatives from concept through execution. Key Responsibilities
Develop and implement digital marketing strategies across paid, owned, and earned media (SEO, SEM, email, social, and web). Optimize website performance, content, and conversion in collaboration with web developers and UX designers. Lead SEO/SEM efforts, ensuring the site is optimized for organic growth and high-performing paid campaigns. Oversee email marketing, including list segmentation, A/B testing, automation flows, and performance analysis. Drive social media strategy, content planning, and community engagement across platforms (LinkedIn, Instagram, Facebook, etc.). Lead digital execution for new campaigns and product launches, with specific focus to website updates and asset integration for all internal systems. Carry through white-glove experiences and service into Newport Brass digital platforms, in partnership with customer care teams. Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics and data dashboards. Collaborate cross-functionally with Sales, Product, Service, and Creative teams to align campaigns with business objectives. Manage agency/vendor relationships and digital marketing budgets. Stay current on digital trends, emerging platforms, and best practices. Qualifications
Bachelor's degree in Marketing, Communications, or a related field (Master's a plus). 5+ years of experience in digital marketing, with proven success in campaign management and performance optimization. Strong knowledge of digital tools: Google Ads, Meta Business Suite, SalesForce, Google Analytics 4 (GA4), SEMrush or similar. Solid understanding of SEO/SEM, web analytics, and marketing automation. Excellent communication, project management, and stakeholder management skills. Experience managing budgets and leading digital strategy. Creative thinker with a data-driven mindset. Preferred Experience
Experience in luxury consumer goods, with emphasis in B2B. Knowledge of HTML/CSS and CMS platforms (e.g., WordPress, Shopify). Success Metrics
Increase in qualified leads and conversions Growth in website traffic and engagement Improved SEO rankings and keyword performance Growth in email open and click-through rates On-time execution of digital campaigns Why Join Us? At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization. Here are some of the benefits we offer for your personal and professional growth: Culture:
Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Wellbeing:
Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Learning & Development:
LinkedIn Learning access; internal opportunities to work on projects cross-company. Social Impact:
Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe. Company: Delta Faucet Company Full time Hiring Range: $103,700.00 - $163,020.00 USD Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.