Head of Growth
Giga AI, Inc., San Francisco, CA, United States
Growth And Demand Marketing Lead
Giga is seeking a Growth and Demand Marketing Lead to own and scale our demand generation strategy and execution. In this role, you'll design and run global integrated campaigns across digital, AEO, OOH, video, ABM, and partner channelsdriving pipeline growth, brand awareness, and buyer engagement for a category-defining AI platform. You'll partner cross-functionally with Sales, BDRs, Product Marketing, and RevOps to ensure full-funnel alignmentfrom awareness to opportunity creation and progression. You'll build the programs, partnerships, and content engine that establish Giga as the obvious choice for enterprise AI infrastructure, working across every channel where enterprise buyers discover, evaluate, and adopt technology. The ideal candidate has successfully scaled integrated demand programs at a high-growth B2B SaaS or enterprise infrastructure company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. You understand how to build campaigns that drive both brand affinity and measurable pipelineand you're as comfortable negotiating a media partnership as you are optimizing a paid search campaign. This is not a performance marketing role with a narrow channel focus. This is a growth leadership role that spans the full marketing mixdigital, content, partnerships, events, video, and emerging formatswith the goal of building lasting relationships with the enterprise buyers who will define the next era of customer AI. Global Campaign Strategy & Execution
Own Giga's marketing-led pipeline number: define the strategy, programs, and budget that deliver predictable growth aligned with business goals Design, launch, and optimize global integrated campaigns across digital, OOH, video, ABM, events, and partner channelsdriving awareness, engagement, and pipeline Develop full-funnel campaign architectures that move enterprise buyers from first touch to closed-won with the right message at the right time Work with creative teams to develop campaign concepts and deliverables for multi-channel, full-funnel programs SEO, AEO & Content Marketing
Build and scale the organic growth engineSEO, AI Engine Optimization (AEO), and content marketing strategies that drive inbound demand and category authority Partner with Product Marketing to develop and distribute thought leadership content that drives inbound growth, industry recognition, and search visibility Own content amplification strategy across owned, earned, and paid channels to maximize reach and engagement Partnerships & Ecosystem Development
Develop and manage tech stack partnerships, media partnerships, and co-marketing programs that extend Giga's reach and credibility with enterprise buyers Build content and program relationships with industry analysts, media outlets, and ecosystem partners to amplify Giga's position in the AI infrastructure landscape Identify and execute strategic co-marketing opportunities with complementary platforms and technology partners Digital & Paid Acquisition
Design and execute paid acquisition programs across search, LinkedIn, programmatic, video, and emerging formatswith a focus on enterprise buyer audiences Own website performance including tracking, personalized landing pages, A/B testing, and conversion rate optimization for complex B2B buying cycles Build and refine attribution models and marketing tech stack to ensure we're measuring what matters and optimizing for pipeline, not vanity metrics Sales Alignment & Operations
Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting Establish clear funnel goals, performance metrics, and reporting across lead and opportunity stages Build feedback loops between marketing and sales that continuously improve targeting, messaging, and conversion You May Be a Good Fit If You:
Have 7-10+ years in B2B demand generation or growth marketing, with experience at high-growth SaaS or enterprise infrastructure companies. You've scaled integrated demand programsnot just optimized single channels. Have a track record of driving measurable pipeline growth across multiple channels and campaign formats, including digital, content, partnerships, OOH, and video Have strong SEO and content marketing expertise, with an understanding of how organic growth, AEO, and thought leadership drive enterprise demand Have experience developing and managing tech stack partnerships, media partnerships, and co-marketing programs Are deeply analyticalyou can build attribution models, interpret pipeline metrics, and communicate ROI to executives with clarity Have expertise in marketing automation, ABM platforms, and CRM systems (Marketo, HubSpot, Salesforce, 6sense, Demandbase) and can stand up the right stack for scale Are a strategic operatorcomfortable setting vision and creating clarity while also rolling up your sleeves to execute campaigns, write copy, and optimize programs Have deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage for complex enterprise sales cycles Have experience building trusted partnerships with GTM, executive, and cross-functional teams in a fast-paced, high-growth environment Strong Candidates Might Also Have:
Experience marketing to CX, contact center, or operations buyers Track record building demand generation functions at Series AC startups Experience with ABM platforms and account-based marketing at scale Background in AI, voice AI, or enterprise infrastructure marketing Experience with OOH, video advertising, or integrated brand-and-demand campaigns Track record with analyst relations (Gartner, Forrester) Perks & Benefits
Competitive equity Catered lunch daily + dinner stipend $150/month wellness benefit (gym, fitness classes, mental health) Medical, dental, and vision coverage 401(k) plan Paid parental leave (12 weeks maternal, 6 weeks paternal) Commuter benefits Giga is an equal opportunity employer. We're committed to providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Giga is seeking a Growth and Demand Marketing Lead to own and scale our demand generation strategy and execution. In this role, you'll design and run global integrated campaigns across digital, AEO, OOH, video, ABM, and partner channelsdriving pipeline growth, brand awareness, and buyer engagement for a category-defining AI platform. You'll partner cross-functionally with Sales, BDRs, Product Marketing, and RevOps to ensure full-funnel alignmentfrom awareness to opportunity creation and progression. You'll build the programs, partnerships, and content engine that establish Giga as the obvious choice for enterprise AI infrastructure, working across every channel where enterprise buyers discover, evaluate, and adopt technology. The ideal candidate has successfully scaled integrated demand programs at a high-growth B2B SaaS or enterprise infrastructure company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. You understand how to build campaigns that drive both brand affinity and measurable pipelineand you're as comfortable negotiating a media partnership as you are optimizing a paid search campaign. This is not a performance marketing role with a narrow channel focus. This is a growth leadership role that spans the full marketing mixdigital, content, partnerships, events, video, and emerging formatswith the goal of building lasting relationships with the enterprise buyers who will define the next era of customer AI. Global Campaign Strategy & Execution
Own Giga's marketing-led pipeline number: define the strategy, programs, and budget that deliver predictable growth aligned with business goals Design, launch, and optimize global integrated campaigns across digital, OOH, video, ABM, events, and partner channelsdriving awareness, engagement, and pipeline Develop full-funnel campaign architectures that move enterprise buyers from first touch to closed-won with the right message at the right time Work with creative teams to develop campaign concepts and deliverables for multi-channel, full-funnel programs SEO, AEO & Content Marketing
Build and scale the organic growth engineSEO, AI Engine Optimization (AEO), and content marketing strategies that drive inbound demand and category authority Partner with Product Marketing to develop and distribute thought leadership content that drives inbound growth, industry recognition, and search visibility Own content amplification strategy across owned, earned, and paid channels to maximize reach and engagement Partnerships & Ecosystem Development
Develop and manage tech stack partnerships, media partnerships, and co-marketing programs that extend Giga's reach and credibility with enterprise buyers Build content and program relationships with industry analysts, media outlets, and ecosystem partners to amplify Giga's position in the AI infrastructure landscape Identify and execute strategic co-marketing opportunities with complementary platforms and technology partners Digital & Paid Acquisition
Design and execute paid acquisition programs across search, LinkedIn, programmatic, video, and emerging formatswith a focus on enterprise buyer audiences Own website performance including tracking, personalized landing pages, A/B testing, and conversion rate optimization for complex B2B buying cycles Build and refine attribution models and marketing tech stack to ensure we're measuring what matters and optimizing for pipeline, not vanity metrics Sales Alignment & Operations
Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting Establish clear funnel goals, performance metrics, and reporting across lead and opportunity stages Build feedback loops between marketing and sales that continuously improve targeting, messaging, and conversion You May Be a Good Fit If You:
Have 7-10+ years in B2B demand generation or growth marketing, with experience at high-growth SaaS or enterprise infrastructure companies. You've scaled integrated demand programsnot just optimized single channels. Have a track record of driving measurable pipeline growth across multiple channels and campaign formats, including digital, content, partnerships, OOH, and video Have strong SEO and content marketing expertise, with an understanding of how organic growth, AEO, and thought leadership drive enterprise demand Have experience developing and managing tech stack partnerships, media partnerships, and co-marketing programs Are deeply analyticalyou can build attribution models, interpret pipeline metrics, and communicate ROI to executives with clarity Have expertise in marketing automation, ABM platforms, and CRM systems (Marketo, HubSpot, Salesforce, 6sense, Demandbase) and can stand up the right stack for scale Are a strategic operatorcomfortable setting vision and creating clarity while also rolling up your sleeves to execute campaigns, write copy, and optimize programs Have deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage for complex enterprise sales cycles Have experience building trusted partnerships with GTM, executive, and cross-functional teams in a fast-paced, high-growth environment Strong Candidates Might Also Have:
Experience marketing to CX, contact center, or operations buyers Track record building demand generation functions at Series AC startups Experience with ABM platforms and account-based marketing at scale Background in AI, voice AI, or enterprise infrastructure marketing Experience with OOH, video advertising, or integrated brand-and-demand campaigns Track record with analyst relations (Gartner, Forrester) Perks & Benefits
Competitive equity Catered lunch daily + dinner stipend $150/month wellness benefit (gym, fitness classes, mental health) Medical, dental, and vision coverage 401(k) plan Paid parental leave (12 weeks maternal, 6 weeks paternal) Commuter benefits Giga is an equal opportunity employer. We're committed to providing equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.