I.E. Health Marketing & Brand Growth Coordinator
EmployNV Youth Hub, Las Vegas, NV, United States
Marketing & Brand Growth Coordinator
The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health's digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement. This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured someone who can produce compelling content while building systems that scale. Key Responsibilities Content Creation & Social Media Create, record, and edit short-form video content (Reels, Shorts, Stories) Manage and post content on I.E. Health's Instagram account Maintain a consistent brand voice, tone, and visual identity Capture behind-the-scenes, educational, and lifestyle content Collaborate with Founder and coaches to ideate content themes Repurpose content across platforms when appropriate Marketing Systems & Automation Build and manage automated Instagram DM flows Lead responses Program inquiries Booking prompts Organize and track inbound leads from social media Improve response times and client conversion pathways Work with existing software/tools to optimize lead capture Brand Growth & Community Presence Identify and monitor local events, partnerships, and activations Fitness events Wellness expos Community gatherings Recommend and help coordinate brand presence at select events Support brand collaborations with local businesses and professionals Actively look for opportunities to increase local visibility and credibility Performance Tracking Track content performance (reach, engagement, conversions) Provide basic reporting and insights Test and iterate content formats and messaging Make data-informed recommendations for growth Required Qualifications Experience creating and editing short-form video content Strong understanding of Instagram and short-form content trends Comfortable being on camera and directing others on camera Ability to work independently and manage deadlines Strong organizational and communication skills Preferred Qualifications Experience with fitness, wellness, or lifestyle brands Familiarity with: Instagram automation tools CRM or lead management systems Basic understanding of paid ads (a plus, not required) Local market knowledge (Las Vegas preferred) Example Bonus Metrics: +$250 for 20 qualified leads/month +$150 for consistent month-over-month engagement growth +10% for campaigns tied directly to revenue
The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health's digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement. This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured someone who can produce compelling content while building systems that scale. Key Responsibilities Content Creation & Social Media Create, record, and edit short-form video content (Reels, Shorts, Stories) Manage and post content on I.E. Health's Instagram account Maintain a consistent brand voice, tone, and visual identity Capture behind-the-scenes, educational, and lifestyle content Collaborate with Founder and coaches to ideate content themes Repurpose content across platforms when appropriate Marketing Systems & Automation Build and manage automated Instagram DM flows Lead responses Program inquiries Booking prompts Organize and track inbound leads from social media Improve response times and client conversion pathways Work with existing software/tools to optimize lead capture Brand Growth & Community Presence Identify and monitor local events, partnerships, and activations Fitness events Wellness expos Community gatherings Recommend and help coordinate brand presence at select events Support brand collaborations with local businesses and professionals Actively look for opportunities to increase local visibility and credibility Performance Tracking Track content performance (reach, engagement, conversions) Provide basic reporting and insights Test and iterate content formats and messaging Make data-informed recommendations for growth Required Qualifications Experience creating and editing short-form video content Strong understanding of Instagram and short-form content trends Comfortable being on camera and directing others on camera Ability to work independently and manage deadlines Strong organizational and communication skills Preferred Qualifications Experience with fitness, wellness, or lifestyle brands Familiarity with: Instagram automation tools CRM or lead management systems Basic understanding of paid ads (a plus, not required) Local market knowledge (Las Vegas preferred) Example Bonus Metrics: +$250 for 20 qualified leads/month +$150 for consistent month-over-month engagement growth +10% for campaigns tied directly to revenue