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Description

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieve strong product-market fit. As an advocate for the customer, Product Marketing Managers orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio.

Full-Funnel Measurement is Amazon Ads' comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey—from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross‑channel performance effectively. Full Funnel Measurement provides advertisers with cross‑channel insights and measurement capabilities that enable better, data‑driven decisions to improve both short‑term and long‑term business results.

Key job responsibilities

Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market
Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides
Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
Establish Amazon Ads as a leader in full‑funnel measurement through analyst relations, trade events, and strategic communications
Mentor and develop other marketing professionals while making strategic trade‑offs between business opportunity, resources, and sustainability

#J-18808-Ljbffr","shortDescription","

Description

The Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Worki...","promoted","title","Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement","duration","","experienceLevel","displayThumbnail","location","locations",[65],"id",["B","2935812435"],"displayHeadline","Work at Amazon","category","Marketing & Communications","displayPublishedAt","6 hours ago","displayUrl","/jobs/2935812435-principal-product-marketing-manager-full-funnel-measurement-ads-measurement","shortTitle","Principal Product Marketing Manager - Full Funnel Measurement, Ad...","shortLocation","New York, NY, United States","searchCompanyPath","/jobs?keyword=Amazon","searchLocationPath","/jobs?location=New+York%2C+NY%2C+United+States","searchTitlePath","/jobs?keyword=Principal+Product+Marketing+Manager+-+Full+Funnel+Measurement%2C+Ad...",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},"country","United States","city","New York","formatted","New York, NY, United States, 10261","state","NY","postal_code","10261",["D",1775088000000],"Description Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.\nTo accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this ecosystem, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.\nAs part of the Partner Growth Marketing team, the Inbound GTM function will develop program strategies to connect with partners and to influence product development, alpha/beta lifecycles, and product roadmap decisions from the partner point of view. This highly integrated and influential role will translate partner insights and feedback into an actionable, data-backed business strategy to shape our marketing activity. As an early touch point with our partners, this role will be influential identifying recurring themes and trends from data captured to directly influence marketing and product strategy.\nThe ideal candidate combines strong strategic vision with tactical marketing planning ability. Relationship building, stakeholder management, strong communication skills, and program management will be key to success. You should have experience in partner marketing, technology partnerships, or related fields, with a particular understanding of creative technology solutions. A proven track record of developing successful GTM programs is essential.\nKey job responsibilities Design and development of key inbound partner mechanisms and programs. These could include, but are not limited to round tables, feedback sessions, and kick-off gatherings.\nCollaborate with cross-functional teams to ensure successful integration of inbound marketing activity for all priority partners.\nCapture and synthesize partner feedback around product features and usability for delivery throughout the Marketing organization, inclusive of PMM and Product teams, to inform roadmap and product decisions.\nBuild and own repeatable mechanisms for information capture and dissemination.\nMeasure and report on partnership success metrics, providing insights to optimize programs and demonstrate impact.\n\n#J-18808-Ljbffr","Description Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting fu...","Sr Marketing Mngr, Partner GTM, Amazon Ads",[85],["B","3081433818"],"5 days ago","/jobs/3081433818-sr-marketing-mngr-partner-gtm-amazon-ads","/jobs?keyword=Sr+Marketing+Mngr%2C+Partner+GTM%2C+Amazon+Ads",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},["D",1775260800000],"Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement Job ID: 3168827 | Amazon.com Services LLC\nThe Amazon Ads Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role ensures Amazon Ads builds products that meet customer needs and achieve strong product-market fit. As an advocate for the customer, Product Marketing Managers orchestrate important GTM decisions across the organization to drive the Ads business forward. This role is part of the Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. Full-Funnel Measurement is Amazon Ads' comprehensive approach to helping advertisers understand and improve their advertising results across the entire customer journey—from awareness to loyalty. This initiative addresses the challenge that 77% of marketers face when trying to measure cross‑channel performance effectively. Full Funnel Measurement provides advertisers with cross‑channel insights and measurement capabilities that enable better, data‑driven decisions to improve both short‑term and long‑term business results.\nKey job responsibilities Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases\nConduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements\nCommunicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level\nCraft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market\nDevelop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides\nPartner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge\nEstablish Amazon Ads as a leader in full‑funnel measurement through analyst relations, trade events, and strategic communications\nMentor and develop other marketing professionals while making strategic trade‑offs between business opportunity, resources, and sustainability\nBasic Qualifications 9+ years of professional non‑internship marketing experience\nExperience using data and metrics to drive improvements\nExperience communicating results to senior leadership\nExperience building, executing and scaling cross‑functional marketing programs\nExperience driving direction and alignment with cross‑functional teams\nPreferred Qualifications Experience with creating GTM initiatives at scale\nExperience working cross‑functionally across marketing, product management, analytics, UX, and research\nAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.\nLos Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.\nThe base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.\nUSA, CA, Culver City - 170,000.00 - 230,000.00 USD annually\nUSA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually\nUSA, NY, New York - 187,000.00 - 252,900.00 USD annually\nUSA, WA, Seattle - 170,000.00 - 230,000.00 USD annually\n\n#J-18808-Ljbffr","Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement Job ID: 3168827 | Amazon.com Services LLC\nThe Amazon Ads Product Ma...","Principal Product Marketing Manager - Full Funnel Measurement, Ads Measurement (",[94],["B","3062357542"],"3 days ago","/jobs/3062357542-principal-product-marketing-manager-full-funnel-measurement-ads-measurement",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},["D",1775484000000],"SupportFinity™","Description\nAre you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this ecosystem, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.

As part of the Partner Growth Marketing team, the Inbound GTM function will develop program strategies to connect with partners and to influence product development, alpha/beta lifecycles, and product roadmap decisions from the partner point of view. This highly integrated and influential role will translate partner insights and feedback into an actionable, data‑backed business strategy to shape our marketing activity. As an early touch point with our partners, this role will be influential identifying recurring themes and trends from data captured to directly influence marketing and product strategy.

The ideal candidate combines strong strategic vision with tactical marketing planning ability. Relationship building, stakeholder management, strong communication skills, and program management will be key to success. You should have experience in partner marketing, technology partnerships, or related fields, with a particular understanding of creative technology solutions. A proven track record of developing successful GTM programs is essential.

Key job responsibilities

Design and development of key inbound partner mechanisms and programs. These could include, but are not limited to round tables, feedback sessions, and kick‑off gatherings.

Collaborate with cross‑functional teams to ensure successful integration of inbound marketing activity for all priority partners.

Capture and synthesize partner feedback around product features and usability for delivery throughout the Marketing organization, inclusive of PMM and Product teams, to inform roadmap and product decisions.

Build and own repeatable mechanisms for information capture and dissemination.

Measure and report on partnership success metrics, providing insights to optimize programs and demonstrate impact.

Basic Qualifications

Experience using data and metrics to drive improvements

6+ years of professional non‑internship marketing experience

7+ years of developing and managing acquisition marketing or channel programs experience

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience communicating results to senior leadership

Experience building, executing and scaling cross‑functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

Experience driving direction and alignment with large cross‑functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit

https://amazon.jobs/content/en/how-we-hire/accommodations

for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

https://amazon.jobs/en/benefits .

USA, NY, New York - 130,000.00 - 185,000.00 USD annually

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually

#J-18808-Ljbffr\n","Description\nAre you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting ful...","Senior Marketing Manager, Inbound GTM, Partner, Amazon Ads",[109],["B","3172923073"],"Work at SupportFinity™","11 hours ago","/jobs/3172923073-senior-marketing-manager-inbound-gtm-partner-amazon-ads","Seattle, WA, United States","/jobs?keyword=SupportFinity%E2%84%A2","/jobs?location=Seattle%2C+WA%2C+United+States","/jobs?keyword=Senior+Marketing+Manager%2C+Inbound+GTM%2C+Partner%2C+Amazon+Ads",{"_66":67,"_68":110,"_70":111,"_72":112,"_74":113},"Seattle","Seattle, WA, United States, 98127","WA","98127",["D",1775433600000],"Sr Marketing Mngr, Partner GTM, Amazon Ads\nJob ID: 3198484 | Amazon.com Services LLC\n\nAre you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full‑funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.\n\nTo accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this ecosystem, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.\n\nAs part of the Partner Growth Marketing team, the Inbound GTM function will develop program strategies to connect with partners and to influence product development, alpha/beta lifecycles, and product roadmap decisions from the partner point of view. This highly integrated and influential role will translate partner insights and feedback into an actionable, data-backed business strategy to shape our marketing activity. As an early touch point with our partners, this role will be influential identifying recurring themes and trends from data captured to directly influence marketing and product strategy.\n\nThe ideal candidate combines strong strategic vision with tactical marketing planning ability. Relationship building, stakeholder management, strong communication skills, and program management will be key to success. You should have experience in partner marketing, technology partnerships, or related fields, with a particular understanding of creative technology solutions. A proven track record of developing successful GTM programs is essential.\n\nKey job responsibilities\n\nDesign and development of key inbound partner mechanisms and programs. These could include, but are not limited to round tables, feedback sessions, and kick‑off gatherings.\n\nCollaborate with cross‑functional teams to ensure successful integration of inbound marketing activity for all priority partners.\n\nCapture and synthesize partner feedback around product features and usability for delivery throughout the marketing organization, inclusive of PMM and product teams, to inform roadmap and product decisions.\n\nBuild and own repeatable mechanisms for information capture and dissemination.\n\nMeasure and report on partnership success metrics, providing insights to optimize programs and demonstrate impact.\n\nBasic Qualifications\n\nExperience using data and metrics to drive improvements\n\n6+ years of professional non‑internship marketing experience\n\n7+ years of developing and managing acquisition marketing or channel programs experience\n\nExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)\n\nExperience communicating results to senior leadership\n\nExperience building, executing and scaling cross‑functional marketing programs\n\nExperience developing and executing campaigns across a multitude of timezones and languages\n\nPreferred Qualifications\n\nExperience driving direction and alignment with large cross‑functional teams and agency partners\n\nExperience designing and executing joint marketing plans with strategic alliance partners with global footprint\n\nAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.\n\nOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.\n\nThe base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .\n\nBase salary: USA, NY, New York - $130,000.00 - $185,000.00 USD annually\nUSA, WA, Seattle - $118,200.00 - $160,000.00 USD annually\n\n#J-18808-Ljbffr","Sr Marketing Mngr, Partner GTM, Amazon Ads\nJob ID: 3198484 | Amazon.com Services LLC\n\nAre you ready to transform how businesses connect with custom...","Sr Marketing Mngr, Partner GTM, Amazon Ads (Advertising)",[123],["B","3072800744"],"1 days ago","/jobs/3072800744-sr-marketing-mngr-partner-gtm-amazon-ads-advertising","/jobs?keyword=Sr+Marketing+Mngr%2C+Partner+GTM%2C+Amazon+Ads+%28Advertising%29",{"_66":67,"_68":69,"_70":71,"_72":73,"_74":75},1072,"name","Hearst Television","agency","logo","slug","hearst-television","

Every career with Hearst Television is like a story. How it develops, where it takes you, the milestones you reach along the way – you’ve got a lot to look forward to as your unique career story unfolds. Hearst Television, a subsidiary of Hearst, owns and operates local television and radio stations serving nearly three dozen U.S. cities, reaching 24 million U.S. television households. Through its partnership with nearly all major networks, Hearst Television distributes national content across more than 120 video channels, including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella, and more. Hearst Television is recognized as one of the industry's premier companies. It has been honored with numerous awards for distinguished journalism and industry innovation, including the Walter Cronkite Award for political journalism, the national Edward R. Murrow Award, the DuPont-Columbia Award, and the George Foster Peabody Award.

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