Senior Social Media Marketing Manager
Alaska Air Group, Seattle, WA, United States
Senior Social Media Manager
The Senior Social Media Manager is the enterprise-level subject matter expert and process owner for organic social media strategy. As an advanced individual contributor, this role defines the long-term social media vision and operating model, setting the standard for how social drives brand relevance, cultural impact, and business outcomes. Operating with significant autonomy, this role leads highly complex work that spans brands, markets, and cross-functional teams. The ideal candidate is curious, collaborative, strategic, and ahead of industry and cultural trends that impact our strategy. The Senior Social Media Manager shapes long-term platform strategy, governs creative and editorial standards, and influences senior leaders across Marketing, Brand, PR, Media, and Commercial teams to ensure social media operates as a business and brand growth lever. Key duties include: Defining and owning the 12-month+ organic social media strategy, including platform priorities, audience approach, creative frameworks, and success metrics, ensuring alignment with brand, campaign, and business goals. Leading cross-functional initiatives that integrate social media into broader brand, campaign, PR, influencer, and paid media strategies, influencing decisions one to three levels up. Serving as the process owner for organic social media, establishing scalable standards for strategy development, content planning, publishing, optimization, and reporting across teams and brands. Exercising considerable latitude and judgment to solve highly complex and ambiguous challenges, including balancing brand expression, cultural relevance, and performance outcomes across multiple stakeholders. Setting the creative and editorial bar for social media, ensuring content is culturally fluent, platform native, and optimized. Identifying and activating high impact cultural moments, trends, and emerging platform opportunities, developing frameworks that allow teams to operate at the speed of culture without sacrificing brand integrity. Developing measurement frameworks and narratives that translate social performance into clear business insights, informing senior leadership decision making. Leading and influencing agency and external partners on strategy, creative direction, and execution, ensuring work meets enterprise standards and long-term objectives. Required experience, education, and skills: 7 years of experience leading social media strategy, content, and platform optimization for major brands, either in-house or at an agency, with demonstrated ownership beyond day-to-day execution. Bachelor's degree in marketing, communications, business, or a related discipline, or an additional two years of relevant experience in lieu of this degree. Proven experience defining long-term social media strategy and operating models, not just managing calendars or publishing content. Deep expertise across major social platforms, formats, and behaviors, with strong cultural fluency and creative judgment. Demonstrated ability to influence senior stakeholders and cross-functional partners without direct authority. Strong analytical and storytelling skills, with the ability to translate performance data into actionable insights and strategic recommendations. Exceptional communication skills (written, verbal, and presentation), including experience presenting strategy and results to senior leadership. High school degree or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Preferred experience: Experience operating social media at enterprise scale across multiple brands, markets, or audiences. Experience partnering closely with PR, influencer, and paid media teams to deliver integrated social strategies. Background in travel, lifestyle, consumer brands, or culturally driven industries. Leadership expectations: Embody our values to own safety, do the right thing, be caring and kind, and deliver performance. Create inclusive, thoughtful, and culturally aware social strategies that reflect and respect diverse audiences. Lead through influence by setting clear direction, building trust, and raising the bar for social excellence across the organization. Salary range: $120,400 - $180,600 / year Total target compensation range (incl. bonus & equity): $132,440 - $198,660 Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note: We don't typically hire at the top of the range. Total rewards: Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well-being programs including medical, dental and vision benefits Generous 401k match program Quarterly and annual bonus plans Generous holiday and paid time off For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. Equal Employment Opportunity Policy Statement: It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. Government Contractor & Department of Transportation (DOT) Regulations: Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. Apply by 7:00 PM Pacific Time on 4/10/2026 FLSA Status: Exempt Employment Type: Full-Time Regular/Temporary: Regular Requisition Type: Management Location: Seattle - Corporate HQ
The Senior Social Media Manager is the enterprise-level subject matter expert and process owner for organic social media strategy. As an advanced individual contributor, this role defines the long-term social media vision and operating model, setting the standard for how social drives brand relevance, cultural impact, and business outcomes. Operating with significant autonomy, this role leads highly complex work that spans brands, markets, and cross-functional teams. The ideal candidate is curious, collaborative, strategic, and ahead of industry and cultural trends that impact our strategy. The Senior Social Media Manager shapes long-term platform strategy, governs creative and editorial standards, and influences senior leaders across Marketing, Brand, PR, Media, and Commercial teams to ensure social media operates as a business and brand growth lever. Key duties include: Defining and owning the 12-month+ organic social media strategy, including platform priorities, audience approach, creative frameworks, and success metrics, ensuring alignment with brand, campaign, and business goals. Leading cross-functional initiatives that integrate social media into broader brand, campaign, PR, influencer, and paid media strategies, influencing decisions one to three levels up. Serving as the process owner for organic social media, establishing scalable standards for strategy development, content planning, publishing, optimization, and reporting across teams and brands. Exercising considerable latitude and judgment to solve highly complex and ambiguous challenges, including balancing brand expression, cultural relevance, and performance outcomes across multiple stakeholders. Setting the creative and editorial bar for social media, ensuring content is culturally fluent, platform native, and optimized. Identifying and activating high impact cultural moments, trends, and emerging platform opportunities, developing frameworks that allow teams to operate at the speed of culture without sacrificing brand integrity. Developing measurement frameworks and narratives that translate social performance into clear business insights, informing senior leadership decision making. Leading and influencing agency and external partners on strategy, creative direction, and execution, ensuring work meets enterprise standards and long-term objectives. Required experience, education, and skills: 7 years of experience leading social media strategy, content, and platform optimization for major brands, either in-house or at an agency, with demonstrated ownership beyond day-to-day execution. Bachelor's degree in marketing, communications, business, or a related discipline, or an additional two years of relevant experience in lieu of this degree. Proven experience defining long-term social media strategy and operating models, not just managing calendars or publishing content. Deep expertise across major social platforms, formats, and behaviors, with strong cultural fluency and creative judgment. Demonstrated ability to influence senior stakeholders and cross-functional partners without direct authority. Strong analytical and storytelling skills, with the ability to translate performance data into actionable insights and strategic recommendations. Exceptional communication skills (written, verbal, and presentation), including experience presenting strategy and results to senior leadership. High school degree or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Preferred experience: Experience operating social media at enterprise scale across multiple brands, markets, or audiences. Experience partnering closely with PR, influencer, and paid media teams to deliver integrated social strategies. Background in travel, lifestyle, consumer brands, or culturally driven industries. Leadership expectations: Embody our values to own safety, do the right thing, be caring and kind, and deliver performance. Create inclusive, thoughtful, and culturally aware social strategies that reflect and respect diverse audiences. Lead through influence by setting clear direction, building trust, and raising the bar for social excellence across the organization. Salary range: $120,400 - $180,600 / year Total target compensation range (incl. bonus & equity): $132,440 - $198,660 Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note: We don't typically hire at the top of the range. Total rewards: Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well-being programs including medical, dental and vision benefits Generous 401k match program Quarterly and annual bonus plans Generous holiday and paid time off For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits. Equal Employment Opportunity Policy Statement: It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. Government Contractor & Department of Transportation (DOT) Regulations: Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn. Apply by 7:00 PM Pacific Time on 4/10/2026 FLSA Status: Exempt Employment Type: Full-Time Regular/Temporary: Regular Requisition Type: Management Location: Seattle - Corporate HQ