Director of Enrollment
Brilla Schools, Bronx, NY, United States
Director Of Enrollment
Brilla Schools, a growing K-8 network in the Bronx, serves over 2,000 students with plans to expand to educate 3,000 across four elementary and four middle schools. Managed by Seton Education Partners, Brilla Schools are dedicated to forming students of strong wisdom and virtue. Our classically inspired approach to education combines a content-rich curriculum, inquiry-driven learning, and a focus on virtues, while providing individualized support to meet each child's unique needs. A national leader in character education and supporting students with varying needs, over the past two years, Brilla alumni have secured spots in the most prestigious high schools in the tri-state area, earning over $3 million in scholarships and financial aid. Our staff are mission-aligned change-makers who believe in fostering a joyful, rigorous learning environment, and Brilla offers some of the most competitive salaries in the market to honor their dedication. With high expectations and a supportive community, we're preparing students to excel in high school, college, and beyond. Brilla Schools seeks a mission-driven, results-oriented leader to serve as Director of Enrollment for the Brilla Schools Network in the Bronx. The Director of Enrollment will own and execute the network-wide enrollment and retention strategy across elementary and middle school portfolios, ensuring Brilla meets ambitious growth, retention, and compliance goals while delivering an exceptional, family-centered enrollment experience. This role is ideal for a strategic, data-driven leader with deep enrollment operations experience who can both set vision and build durable systems, while coaching and developing a high-performing enrollment team. The Director of Enrollment reports to the Deputy Chief Operations Officer and partners closely with school leaders, operations, data, marketing, and external vendors This role owns a department or function across the network, including strategy, systems, and performance outcomes. The Director of Enrollment designs and implements processes that drive quality, equity, and consistency, manages Managers and/or team leads, and uses data and stakeholder feedback to improve results. This leader ensures strong execution while building sustainable systems for growth. The Director of Enrollment provides strategic leadership, systems ownership, and people management for all enrollment and retention efforts across the Brilla Schools Network. This role ensures enrollment operations are compliant, efficient, data-informed, and family-centered, while driving consistent practices and strong results across campuses. Core Competencies & Responsibilities
Enrollment Strategy & Network Oversight
Own and execute the network-wide enrollment strategy across elementary and middle school portfolios. Set annual and quarterly enrollment goals in partnership with senior leadership. Analyze enrollment data including applications, offers, yield, retention, attrition, discharges, and no-shows to forecast trends and proactively mitigate risk. Monitor and manage the full enrollment funnel, ensuring strong follow-up, lead nurturing, and conversion practices. Regularly evaluate enrollment initiatives and sunset low-impact strategies in favor of high-yield practices. Enrollment Team Leadership & People Management
Serve as people manager for the network-wide enrollment team, including Enrollment Managers, Student Recruiter Coordinators, and Enrollment Captains. Set clear roles, expectations, performance metrics, and accountability structures. Lead regular 1:1s, coaching sessions, and performance check-ins. Identify skill gaps and coordinate onboarding, professional development, and training. Foster a collaborative, mission-driven team culture aligned to Brilla norms and goals. Make staffing recommendations, including role design, hiring needs, and organizational improvements. Ensure appropriate coverage, workload balance, and clear escalation pathways across campuses. Systems Ownership & Data Integrity
Serve as system owner for SchoolMint, HubSpot, ATS, PowerSchool, and all enrollment-related workflows. Ensure systems are accurate, aligned, and efficient across platforms. Oversee network-wide data hygiene, cleanup, deduplication, and integrity efforts. Partner with Data and Operations teams to resolve system issues and streamline processes. Leverage data to drive forecasting, decision-making, and leadership reporting. Lottery & Compliance Management
Lead and oversee the annual enrollment lottery in full compliance with authorizer and state requirements. Ensure correct prioritization, offer management, documentation, and communication timelines. Maintain accountability for lottery setup, execution, and system readiness. Train enrollment staff on lottery procedures and compliance expectations. Retention Strategy & Oversight
Own and manage network-wide student retention strategies in partnership with campus leadership. Analyze attrition and discharge trends and identify root causes. Develop and adjust campus-specific retention plans to minimize withdrawals. Partner with school leaders to implement timely interventions for at-risk families. Track retention metrics and integrate insights into seat planning and projections. Enrollment Events & Campus-Based Recruitment
Design, standardize, and oversee high-impact enrollment events, including ACE events and New to Brilla events. Establish clear goals, timelines, staffing plans, and success metrics. Ensure events are family-centered, well-executed, and aligned to network priorities. Evaluate outcomes and continuously refine event models to maximize conversion. Family Engagement & Community Growth
Ensure enrollment practices are timely, equitable, and family-centered. Oversee enrollment communications, outreach standards, and follow-up practices. Guide open houses, tours, community-based recruitment, and neighborhood outreach. Oversee Family Ambassador programs, Partner Parish outreach, and CBO partnerships. Identify and remove systemic barriers to enrollment and retention. Consultant & Vendor Management
Manage external enrollment, CRM, and marketing consultants. Serve as primary point of contact for HubSpot optimization consultants, translating enrollment needs into workflows and reporting. Set scopes of work, timelines, deliverables, and success metrics. Evaluate consultant effectiveness and ROI. External Partnerships & Marketing Channels
Engage with external partners (billboards, subway, out-of-home advertising). Identify and evaluate new marketing channels based on cost, reach, and yield. Coordinate with marketing and operations teams to ensure alignment with brand and timelines. Track campaign performance and make data-informed recommendations. SOP Development & Operational Excellence
Own and approve Standard Operating Procedures for all enrollment processes (applications, lottery, transfers, discharges, withdrawals). Ensure SOPs are documented, trained, and consistently implemented. Identify inefficiencies and lead continuous improvement efforts. Partner cross-functionally to strengthen workflows and execution. Stakeholder Collaboration & Reporting
Serve as the primary enrollment liaison to senior leadership. Provide regular enrollment updates, projections, and risk assessments. Partner with campus leaders to align enrollment strategy with school culture and capacity. Support leadership decision-making with clear, actionable insights. Qualifications Bachelor's degree required 5+ years of enrollment, operations, or school-based leadership experience Experience managing teams and coaching staff Strong proficiency in Google Suite, Excel, and data systems Experience with SchoolMint, PowerSchool, ATS, HubSpot, or similar platforms strongly preferred Fluency in Spanish is a plus Demonstrated ability to quickly build productive and meaningful relationships with multiple stakeholders including school and network based staff, families, and community members Proven ability to effectively support, collaborate, and partner with a variety of personalities and working styles and an openness and generosity of spirit in navigating differences A strong capacity to coach and develop others, providing guidance and support to ensure operational excellence and compliance across the network Project management expertise and the ability to drive efficiency and excellence in all aspects of work alongside and/or through others Optimistic self-starter with the ability to prioritize competing goals, exhibit flexibility, grace
Brilla Schools, a growing K-8 network in the Bronx, serves over 2,000 students with plans to expand to educate 3,000 across four elementary and four middle schools. Managed by Seton Education Partners, Brilla Schools are dedicated to forming students of strong wisdom and virtue. Our classically inspired approach to education combines a content-rich curriculum, inquiry-driven learning, and a focus on virtues, while providing individualized support to meet each child's unique needs. A national leader in character education and supporting students with varying needs, over the past two years, Brilla alumni have secured spots in the most prestigious high schools in the tri-state area, earning over $3 million in scholarships and financial aid. Our staff are mission-aligned change-makers who believe in fostering a joyful, rigorous learning environment, and Brilla offers some of the most competitive salaries in the market to honor their dedication. With high expectations and a supportive community, we're preparing students to excel in high school, college, and beyond. Brilla Schools seeks a mission-driven, results-oriented leader to serve as Director of Enrollment for the Brilla Schools Network in the Bronx. The Director of Enrollment will own and execute the network-wide enrollment and retention strategy across elementary and middle school portfolios, ensuring Brilla meets ambitious growth, retention, and compliance goals while delivering an exceptional, family-centered enrollment experience. This role is ideal for a strategic, data-driven leader with deep enrollment operations experience who can both set vision and build durable systems, while coaching and developing a high-performing enrollment team. The Director of Enrollment reports to the Deputy Chief Operations Officer and partners closely with school leaders, operations, data, marketing, and external vendors This role owns a department or function across the network, including strategy, systems, and performance outcomes. The Director of Enrollment designs and implements processes that drive quality, equity, and consistency, manages Managers and/or team leads, and uses data and stakeholder feedback to improve results. This leader ensures strong execution while building sustainable systems for growth. The Director of Enrollment provides strategic leadership, systems ownership, and people management for all enrollment and retention efforts across the Brilla Schools Network. This role ensures enrollment operations are compliant, efficient, data-informed, and family-centered, while driving consistent practices and strong results across campuses. Core Competencies & Responsibilities
Enrollment Strategy & Network Oversight
Own and execute the network-wide enrollment strategy across elementary and middle school portfolios. Set annual and quarterly enrollment goals in partnership with senior leadership. Analyze enrollment data including applications, offers, yield, retention, attrition, discharges, and no-shows to forecast trends and proactively mitigate risk. Monitor and manage the full enrollment funnel, ensuring strong follow-up, lead nurturing, and conversion practices. Regularly evaluate enrollment initiatives and sunset low-impact strategies in favor of high-yield practices. Enrollment Team Leadership & People Management
Serve as people manager for the network-wide enrollment team, including Enrollment Managers, Student Recruiter Coordinators, and Enrollment Captains. Set clear roles, expectations, performance metrics, and accountability structures. Lead regular 1:1s, coaching sessions, and performance check-ins. Identify skill gaps and coordinate onboarding, professional development, and training. Foster a collaborative, mission-driven team culture aligned to Brilla norms and goals. Make staffing recommendations, including role design, hiring needs, and organizational improvements. Ensure appropriate coverage, workload balance, and clear escalation pathways across campuses. Systems Ownership & Data Integrity
Serve as system owner for SchoolMint, HubSpot, ATS, PowerSchool, and all enrollment-related workflows. Ensure systems are accurate, aligned, and efficient across platforms. Oversee network-wide data hygiene, cleanup, deduplication, and integrity efforts. Partner with Data and Operations teams to resolve system issues and streamline processes. Leverage data to drive forecasting, decision-making, and leadership reporting. Lottery & Compliance Management
Lead and oversee the annual enrollment lottery in full compliance with authorizer and state requirements. Ensure correct prioritization, offer management, documentation, and communication timelines. Maintain accountability for lottery setup, execution, and system readiness. Train enrollment staff on lottery procedures and compliance expectations. Retention Strategy & Oversight
Own and manage network-wide student retention strategies in partnership with campus leadership. Analyze attrition and discharge trends and identify root causes. Develop and adjust campus-specific retention plans to minimize withdrawals. Partner with school leaders to implement timely interventions for at-risk families. Track retention metrics and integrate insights into seat planning and projections. Enrollment Events & Campus-Based Recruitment
Design, standardize, and oversee high-impact enrollment events, including ACE events and New to Brilla events. Establish clear goals, timelines, staffing plans, and success metrics. Ensure events are family-centered, well-executed, and aligned to network priorities. Evaluate outcomes and continuously refine event models to maximize conversion. Family Engagement & Community Growth
Ensure enrollment practices are timely, equitable, and family-centered. Oversee enrollment communications, outreach standards, and follow-up practices. Guide open houses, tours, community-based recruitment, and neighborhood outreach. Oversee Family Ambassador programs, Partner Parish outreach, and CBO partnerships. Identify and remove systemic barriers to enrollment and retention. Consultant & Vendor Management
Manage external enrollment, CRM, and marketing consultants. Serve as primary point of contact for HubSpot optimization consultants, translating enrollment needs into workflows and reporting. Set scopes of work, timelines, deliverables, and success metrics. Evaluate consultant effectiveness and ROI. External Partnerships & Marketing Channels
Engage with external partners (billboards, subway, out-of-home advertising). Identify and evaluate new marketing channels based on cost, reach, and yield. Coordinate with marketing and operations teams to ensure alignment with brand and timelines. Track campaign performance and make data-informed recommendations. SOP Development & Operational Excellence
Own and approve Standard Operating Procedures for all enrollment processes (applications, lottery, transfers, discharges, withdrawals). Ensure SOPs are documented, trained, and consistently implemented. Identify inefficiencies and lead continuous improvement efforts. Partner cross-functionally to strengthen workflows and execution. Stakeholder Collaboration & Reporting
Serve as the primary enrollment liaison to senior leadership. Provide regular enrollment updates, projections, and risk assessments. Partner with campus leaders to align enrollment strategy with school culture and capacity. Support leadership decision-making with clear, actionable insights. Qualifications Bachelor's degree required 5+ years of enrollment, operations, or school-based leadership experience Experience managing teams and coaching staff Strong proficiency in Google Suite, Excel, and data systems Experience with SchoolMint, PowerSchool, ATS, HubSpot, or similar platforms strongly preferred Fluency in Spanish is a plus Demonstrated ability to quickly build productive and meaningful relationships with multiple stakeholders including school and network based staff, families, and community members Proven ability to effectively support, collaborate, and partner with a variety of personalities and working styles and an openness and generosity of spirit in navigating differences A strong capacity to coach and develop others, providing guidance and support to ensure operational excellence and compliance across the network Project management expertise and the ability to drive efficiency and excellence in all aspects of work alongside and/or through others Optimistic self-starter with the ability to prioritize competing goals, exhibit flexibility, grace