Paid Social Manager
West Shore, Charlotte, NC, United States
Paid Social Manager
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees! As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results. Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency. Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems. Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets. Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment. Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static. High School Diploma, required, Bachelor's degree, preferred. 2+ years of managerial experience leading a digital marketing team. In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.). Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability) 401(k) Retirement Plan with company match HSA plan with company match Paid holidays and paid time off (PTO) Employee Referral Program Employee Discount Program Paid training and unlimited professional growth potential We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation's top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference.
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees! As a Paid Social Manager at West Shore Home, you will drive efficient cost-of-marketing through strategic paid social media campaigns, ensuring all ads are optimized for performance, engagement, and conversion. This role manages campaign execution, audience targeting, creative testing, and budget allocation across platforms, while continuously analyzing performance data to maximize ROI and scale results. Own and optimize cost-of-marketing across all paid social channels, including Facebook Ads Manager and Instagram, TikTok, X, Pinterest, Nextdoor, and emerging platforms, managing budgets, pacing, and bid strategies to maximize ROI and lead efficiency. Design, execute, and scale structured A/B and multivariate testing roadmaps across all platforms. This includes testing audiences, creatives, landing pages, and bidding strategies, while documenting hypotheses, results, and learnings in project management systems. Own end-to-end execution of paid social campaigns, including campaign architecture, audience segmentation, budget allocation, creative deployment, and tracking and attribution setup, along with ongoing optimization to achieve COM targets. Leverage first-party data, CRM integrations, and lookalike modeling to improve targeting precision in a privacy-first environment. Partner closely with Creative and Brand teams to develop high-performing, platform-native ad assets such as video, UGC, motion, and static. High School Diploma, required, Bachelor's degree, preferred. 2+ years of managerial experience leading a digital marketing team. In-depth knowledge of social media ad platforms (e.g., Facebook Ads, TikTok Ads, etc.). Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability) 401(k) Retirement Plan with company match HSA plan with company match Paid holidays and paid time off (PTO) Employee Referral Program Employee Discount Program Paid training and unlimited professional growth potential We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation's top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits. West Shore Home strives to Bring Happiness to Every Home and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference.