Senior Director of Consumer Engagement
Socotra, Inc., Waltham, MA, United States
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary The
Senior Director, Consumer Engagement
leads the development and execution of integrated marketing communications that bring Welch’s growth strategy to life. This role ensures Consumer Engagement serves as a proactive driver of brand equity, consumer connection, and business growth.
Partnering closely with Brand Teams, Consumer Insights, and external agency partners, this leader translates strategy into insight-driven communications plans that balance near‑term performance with long‑term brand transformation. The role also leads and develops a high‑performing Consumer Engagement team, fostering collaboration, creative excellence, and seamless execution across all consumer touchpoints.
Where You’ll Work This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You’ll Do
Own enterprise-wide consumer-facing marketing communications, ensuring alignment with Welch’s growth strategy and brand priorities.
Lead the development of holistic communications strategies grounded in deep consumer insight and designed to drive both near‑term performance and long‑term brand equity.
Translate enterprise and brand growth objectives into integrated annual Consumer Engagement plans across creative, media, digital, packaging, shopper, and digital shelf.
Oversee execution excellence through strong agency leadership, clear ways of working, and disciplined budget management.
Design and optimize the internal team structure and external partnerships required to deliver against strategic priorities.
Serve as a strategic thought partner to senior leadership, contributing to enterprise growth planning and transformation initiatives.
Build, lead, and develop a high‑performing, multidisciplinary Consumer Engagement team, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.
Who You Are
An enterprise‑minded leader who seamlessly balances long‑term growth strategy with disciplined execution.
Comfortable operating in ambiguity, making complex trade‑offs, and navigating competing priorities with confidence and clarity.
A collaborative and influential partner who can align stakeholders and drive outcomes across the organization, even without direct authority.
Both creatively inspired and commercially grounded, with the ability to connect bold ideas to measurable business results.
A proven builder of talent, high-performing teams, and sustainable organizational capability.
What You’ll Need
15+ years of progressive Marketing experience within food & beverage or CPG, including senior leadership roles, with at least 10 years focused on Consumer Engagement
Proven leadership across multiple Consumer Engagement disciplines (creative, media, packaging)
Experience partnering deeply with Brand Marketing, Consumer Insights and External Agencies
Demonstrated ability to influence enterprise strategy and operate at executive level
Strong people leadership experience, including leading leaders
Track record of driving Brand Transformation through Consumer Engagement, preferred
Licensing, or partnership experience, preferred
What You’ll Enjoy
Organization with a bold, clear purpose & vision for the future
Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
Hybrid work model : Flexible & collaborative work environment to maximize well-being & success
Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
Paid Volunteer Time Off : 40 hours of paid volunteer time
Development & Advancement : Formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
Health, Dental & Vision Insurance
Health Savings Accounts
Life and accident insurance
Employee Assistance Programs
Tuition reimbursement program
Additional benefits available through Perks at Work
Paid parental (and adoption) leave – Available after 12 months of employment
The anticipated hiring base salary range for this position is $230,000 - $240,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full‑time work schedule, and is Welch’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
#J-18808-Ljbffr
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary The
Senior Director, Consumer Engagement
leads the development and execution of integrated marketing communications that bring Welch’s growth strategy to life. This role ensures Consumer Engagement serves as a proactive driver of brand equity, consumer connection, and business growth.
Partnering closely with Brand Teams, Consumer Insights, and external agency partners, this leader translates strategy into insight-driven communications plans that balance near‑term performance with long‑term brand transformation. The role also leads and develops a high‑performing Consumer Engagement team, fostering collaboration, creative excellence, and seamless execution across all consumer touchpoints.
Where You’ll Work This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
What You’ll Do
Own enterprise-wide consumer-facing marketing communications, ensuring alignment with Welch’s growth strategy and brand priorities.
Lead the development of holistic communications strategies grounded in deep consumer insight and designed to drive both near‑term performance and long‑term brand equity.
Translate enterprise and brand growth objectives into integrated annual Consumer Engagement plans across creative, media, digital, packaging, shopper, and digital shelf.
Oversee execution excellence through strong agency leadership, clear ways of working, and disciplined budget management.
Design and optimize the internal team structure and external partnerships required to deliver against strategic priorities.
Serve as a strategic thought partner to senior leadership, contributing to enterprise growth planning and transformation initiatives.
Build, lead, and develop a high‑performing, multidisciplinary Consumer Engagement team, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.
Who You Are
An enterprise‑minded leader who seamlessly balances long‑term growth strategy with disciplined execution.
Comfortable operating in ambiguity, making complex trade‑offs, and navigating competing priorities with confidence and clarity.
A collaborative and influential partner who can align stakeholders and drive outcomes across the organization, even without direct authority.
Both creatively inspired and commercially grounded, with the ability to connect bold ideas to measurable business results.
A proven builder of talent, high-performing teams, and sustainable organizational capability.
What You’ll Need
15+ years of progressive Marketing experience within food & beverage or CPG, including senior leadership roles, with at least 10 years focused on Consumer Engagement
Proven leadership across multiple Consumer Engagement disciplines (creative, media, packaging)
Experience partnering deeply with Brand Marketing, Consumer Insights and External Agencies
Demonstrated ability to influence enterprise strategy and operate at executive level
Strong people leadership experience, including leading leaders
Track record of driving Brand Transformation through Consumer Engagement, preferred
Licensing, or partnership experience, preferred
What You’ll Enjoy
Organization with a bold, clear purpose & vision for the future
Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
Hybrid work model : Flexible & collaborative work environment to maximize well-being & success
Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
Paid Volunteer Time Off : 40 hours of paid volunteer time
Development & Advancement : Formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
Health, Dental & Vision Insurance
Health Savings Accounts
Life and accident insurance
Employee Assistance Programs
Tuition reimbursement program
Additional benefits available through Perks at Work
Paid parental (and adoption) leave – Available after 12 months of employment
The anticipated hiring base salary range for this position is $230,000 - $240,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full‑time work schedule, and is Welch’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.
#J-18808-Ljbffr