Vice President of Marketing (Remote)
M3 Wake Research, Inc., Creve Coeur, MO, United States
Company Description
About M3 USA:
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Due to our continued growth, we are hiring for a
Vice President of Marketing
with
PracticeMatch!
About the Business Unit PracticeMatch, an M3 USA company, is the industry leader in providing practicing physician and resident/fellow data and services to in-house physician staffing professionals and offers a continuum of services designed to provide a clear competitive hiring advantage to health organizations.
As the physician recruiting industry evolves, PracticeMatch continues to innovate with new solutions for physician sourcing, developing sourcing solutions enhanced with the power of PracticeMatch databases. With an in-house staff of experts, telemarketing, email marketing, and direct marketing, PracticeMatch offers healthcare sourcing solutions and customer service unsurpassed in the industry.
Job Description The
VP of Marketing
will oversee brand positioning, demand generation, product marketing, digital strategy, customer engagement and integrated event marketing (including conferences, and hosted events). This leader will also be responsible for driving account-based marketing (ABM), content strategy, creative development and webinar programming, ensuring a cohesive and high-impact go-to-market approach across all channels while aligning closely with sales, product and executive leadership. We are an AI-forward organization. We have made a deliberate organizational commitment to adopting and scaling agentic AI tooling across all functions. We expect every member of our team to engage with these tools not as optional enhancements, but as a core part of their daily practice.
Essential Duties and Responsibilities Including, but not limited to the following:
Strategic Leadership
Develop and execute a comprehensive marketing strategy aligned with company growth objectives
Position PracticeMatch as a market leader in healthcare recruitment solutions
Partner with executive leadership to define go-to-market strategies and expansion opportunities
Partner closely with sales leadership to align marketing and revenue goals that support sales enablement
Identifies opportunities to transition repetitive, or time-intensive processes to AI-assisted or fully automated workflows, while maintaining appropriate human review checkpoints to ensure quality, accuracy, and compliance without compromising output integrity.
Actively participates in the organization wide, ongoing effort to move from manual BU operational processes to AI-augmented and automated equivalents. Partners with cross-functional teams to evaluate, pilot, and scale AI transitions.
Demand Generation & Growth
Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships
Develop and execute account-based marketing strategies targeting key healthcare systems and enterprise clients
Optimize lead generation, conversion funnels, and customer acquisition strategies
Implement data-driven marketing initiatives to improve ROI and customer lifetime value
Brand & Communications
Lead brand strategy, messaging, and positioning across all channels
Oversee content strategy and development, including thought leadership, case studies, whitepapers blogs, and multimedia assets
Ensure alignment of content and creative with demand generation, SBM and sales enablement initiatives
Drive corporate communication activities and manage public relations efforts
Digital Marketing & Analytics
Oversee SEO/SEM, paid media, email marketing, social media, and marketing automation
Leverage analytics to track performance, optimize campaigns, and inform decision-making
Manage CRM and marketing technology stack
Product & Customer Marketing
Collaborate with product teams to define value propositions and launch strategies
Develop targeted messaging for healthcare employers and physician candidates
Enhance customer experience through lifecycle marketing and engagement strategies
Support ABM efforts with highly personalized messaging and content journeys
Events, Conferences
Develop an integrated event marketing strategy that aligns with demand generation and revenue goals
Ensure conferences and events are leveraged as a key channel for lead generation, brand building and customer engagement
Evaluate event performance and ROI, optimizing future event strategy and investment
Team Leadership
Build, mentor, and lead a high-performing marketing team
Foster a culture of innovation, accountability, and continuous improvement
Manage agency relationships and external vendors
Qualifications Education and Training Required
Bachelor’s degree in marketing, business, or related field required (MBA preferred)
Minimum Experience Required
8+ years of progressive marketing leadership experience
Proven track record of driving growth in B2B or healthcare-related industries
Strong expertise in digital marketing, demand generation, and brand strategy
Experience managing and scaling high-performing teams
Analytical mindset with proficiency in marketing analytics and reporting
Proven success with account-based marketing strategies
Preferred
Experience in healthcare recruitment, staffing, or SaaS platforms
Familiarity with physician hiring trends and healthcare systems
Experience with marketing automation and CRM platforms
Experience managing conferences, webinar strategy and events
Knowledge, Skill, Ability Knowledge
Deep understanding of B2B and B2C marketing strategies, particularly in healthcare, recruitment, or SaaS environments
Knowledge of digital marketing channels including SEO/SEM, paid media, email marketing, social media, and content marketing
Familiarity with lead generation, funnel optimization, and customer acquisition strategies
Understanding of marketing analytics, KPIs, and performance measurement tools
Knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Awareness of healthcare industry trends, physician recruitment dynamics, and regulatory considerations
Understanding of brand development, positioning, and competitive market analysis
Skills
Strategic planning and execution with the ability to translate vision into measurable outcomes
Strong leadership and team management skills, including coaching and developing senior marketing professionals
Advanced analytical and problem-solving skills with a data-driven decision-making approach
Excellent communication and storytelling skills, both written and verbal
Proven ability to drive demand generation and revenue growth
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
Expertise in cross-functional collaboration, especially with sales, product, and executive teams
Ability to optimize marketing campaigns for performance and ROI
Abilities
Think strategically while executing tactically in a fast-paced, growth-oriented environment
Analyze complex data sets and translate insights into actionable strategies
Influence and align stakeholders at all levels of the organization
Adapt quickly to market changes and evolving business priorities
Build and scale high-performing marketing teams
Balance creativity with data-driven rigor
Manage budgets effectively and allocate resources for maximum impact
Drive innovation and continuous improvement across marketing functions
Additional Information A career opportunity with PracticeMatch offers competitive wages, and benefits such as:
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Days
*M3 reserves the right to change this job description to meet the business needs of the organization
#LI-MM1
#LI-Remote
#J-18808-Ljbffr
M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.
Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.
Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.
Due to our continued growth, we are hiring for a
Vice President of Marketing
with
PracticeMatch!
About the Business Unit PracticeMatch, an M3 USA company, is the industry leader in providing practicing physician and resident/fellow data and services to in-house physician staffing professionals and offers a continuum of services designed to provide a clear competitive hiring advantage to health organizations.
As the physician recruiting industry evolves, PracticeMatch continues to innovate with new solutions for physician sourcing, developing sourcing solutions enhanced with the power of PracticeMatch databases. With an in-house staff of experts, telemarketing, email marketing, and direct marketing, PracticeMatch offers healthcare sourcing solutions and customer service unsurpassed in the industry.
Job Description The
VP of Marketing
will oversee brand positioning, demand generation, product marketing, digital strategy, customer engagement and integrated event marketing (including conferences, and hosted events). This leader will also be responsible for driving account-based marketing (ABM), content strategy, creative development and webinar programming, ensuring a cohesive and high-impact go-to-market approach across all channels while aligning closely with sales, product and executive leadership. We are an AI-forward organization. We have made a deliberate organizational commitment to adopting and scaling agentic AI tooling across all functions. We expect every member of our team to engage with these tools not as optional enhancements, but as a core part of their daily practice.
Essential Duties and Responsibilities Including, but not limited to the following:
Strategic Leadership
Develop and execute a comprehensive marketing strategy aligned with company growth objectives
Position PracticeMatch as a market leader in healthcare recruitment solutions
Partner with executive leadership to define go-to-market strategies and expansion opportunities
Partner closely with sales leadership to align marketing and revenue goals that support sales enablement
Identifies opportunities to transition repetitive, or time-intensive processes to AI-assisted or fully automated workflows, while maintaining appropriate human review checkpoints to ensure quality, accuracy, and compliance without compromising output integrity.
Actively participates in the organization wide, ongoing effort to move from manual BU operational processes to AI-augmented and automated equivalents. Partners with cross-functional teams to evaluate, pilot, and scale AI transitions.
Demand Generation & Growth
Drive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnerships
Develop and execute account-based marketing strategies targeting key healthcare systems and enterprise clients
Optimize lead generation, conversion funnels, and customer acquisition strategies
Implement data-driven marketing initiatives to improve ROI and customer lifetime value
Brand & Communications
Lead brand strategy, messaging, and positioning across all channels
Oversee content strategy and development, including thought leadership, case studies, whitepapers blogs, and multimedia assets
Ensure alignment of content and creative with demand generation, SBM and sales enablement initiatives
Drive corporate communication activities and manage public relations efforts
Digital Marketing & Analytics
Oversee SEO/SEM, paid media, email marketing, social media, and marketing automation
Leverage analytics to track performance, optimize campaigns, and inform decision-making
Manage CRM and marketing technology stack
Product & Customer Marketing
Collaborate with product teams to define value propositions and launch strategies
Develop targeted messaging for healthcare employers and physician candidates
Enhance customer experience through lifecycle marketing and engagement strategies
Support ABM efforts with highly personalized messaging and content journeys
Events, Conferences
Develop an integrated event marketing strategy that aligns with demand generation and revenue goals
Ensure conferences and events are leveraged as a key channel for lead generation, brand building and customer engagement
Evaluate event performance and ROI, optimizing future event strategy and investment
Team Leadership
Build, mentor, and lead a high-performing marketing team
Foster a culture of innovation, accountability, and continuous improvement
Manage agency relationships and external vendors
Qualifications Education and Training Required
Bachelor’s degree in marketing, business, or related field required (MBA preferred)
Minimum Experience Required
8+ years of progressive marketing leadership experience
Proven track record of driving growth in B2B or healthcare-related industries
Strong expertise in digital marketing, demand generation, and brand strategy
Experience managing and scaling high-performing teams
Analytical mindset with proficiency in marketing analytics and reporting
Proven success with account-based marketing strategies
Preferred
Experience in healthcare recruitment, staffing, or SaaS platforms
Familiarity with physician hiring trends and healthcare systems
Experience with marketing automation and CRM platforms
Experience managing conferences, webinar strategy and events
Knowledge, Skill, Ability Knowledge
Deep understanding of B2B and B2C marketing strategies, particularly in healthcare, recruitment, or SaaS environments
Knowledge of digital marketing channels including SEO/SEM, paid media, email marketing, social media, and content marketing
Familiarity with lead generation, funnel optimization, and customer acquisition strategies
Understanding of marketing analytics, KPIs, and performance measurement tools
Knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Awareness of healthcare industry trends, physician recruitment dynamics, and regulatory considerations
Understanding of brand development, positioning, and competitive market analysis
Skills
Strategic planning and execution with the ability to translate vision into measurable outcomes
Strong leadership and team management skills, including coaching and developing senior marketing professionals
Advanced analytical and problem-solving skills with a data-driven decision-making approach
Excellent communication and storytelling skills, both written and verbal
Proven ability to drive demand generation and revenue growth
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously
Expertise in cross-functional collaboration, especially with sales, product, and executive teams
Ability to optimize marketing campaigns for performance and ROI
Abilities
Think strategically while executing tactically in a fast-paced, growth-oriented environment
Analyze complex data sets and translate insights into actionable strategies
Influence and align stakeholders at all levels of the organization
Adapt quickly to market changes and evolving business priorities
Build and scale high-performing marketing teams
Balance creativity with data-driven rigor
Manage budgets effectively and allocate resources for maximum impact
Drive innovation and continuous improvement across marketing functions
Additional Information A career opportunity with PracticeMatch offers competitive wages, and benefits such as:
Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Days
*M3 reserves the right to change this job description to meet the business needs of the organization
#LI-MM1
#LI-Remote
#J-18808-Ljbffr