Senior Product Marketing and Content Manager
Cerbo OptiMantra, Atlanta, GA, United States
Cerbo OptiMantra is a high-growth healthcare SaaS company, doing our part in the medical market to support holistic lifestyles and personalized medicine. Our software is purpose built for functional, integrative, direct primary care (DPC), and concierge medicine practices that are actively changing how healthcare is delivered. With our recent merger, Cerbo OptiMantra has become one of the leading platforms in this rapidly growing market. Our customers are redefining the patient experience, and Cerbo OptiMantra exists to give them the technology foundation to grow, scale, and deliver better care.
What You’ll Do As Senior Product Marketing and Content Manager, you will build and execute an AI-first approach to product marketing, SEO/GEO, and content-driven growth. This is a hands‑on role for someone who can create high-impact content, support sales with strong competitive positioning, manage resources, and build AI‑powered workflows that improve insights, speed, and performance across marketing.
Primary Responsibilities AI‑Driven Content and Product Marketing Strategy
Build workflows to analyze sales calls, CRM data, and win/loss insights
Translate insights into messaging, positioning, and website updates
Develop and maintain competitive battlecards and objection‑handling frameworks
Continuously refine ICP segmentation across key practice types
SEO & GEO Execution
Own keyword strategy aligned to high‑intent segments
Execute SEO and Generative Engine Optimization (GEO) strategies
Identify content gaps and ranking opportunities using AI‑supported research
Optimize content performance based on data and search trends
Content Development
Write and produce blog content: Thought leadership, Whitepapers, Listicles
Product and customer education materials
Create high‑performing email content, including nurture sequences, sales emails, and promotional campaigns
Build scalable workflows for content production and repurposing
Run A/B tests across:
Educational vs. conversion‑focused content
Messaging angles and tone
Formats including blogs, video, and infographics
Sales Enablement & Campaign Support
Create segment‑specific nurturing, sales cadences and messaging
Update sales decks, one‑pagers, and supporting materials
Align website and sales messaging for consistency
Support product launches and GTM initiatives
Required Skills & Qualifications
5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
Strong writing and storytelling skills with experience in blogging and long‑form content
Experience managing website content in a CMS
Hands‑on experience with HubSpot (or similar marketing automation platform)
Experience creating and managing multi‑channel content (written, video, social, visual)
Experience with SEO and keyword strategy execution
Familiarity with AI tools for content, research, or analysis
Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
Experience building sales enablement materials
Ability to operate independently in a fast‑moving, lean environment
Nice to have:
Healthcare technology, EHR, or vertical SaaS experience
Experience working with segmented ICPs or multi‑product brands
Why Join Us
High ownership and direct impact on growth
Opportunity to build scalable marketing systems from the ground up
Work at the intersection of AI, content, and product marketing
Help modernize and support independent healthcare practices
Compensation & Benefits
Competitive compensation based on experience
Paid Time Off and company holidays
Comprehensive health, dental and vision benefits
Short‑term and long‑term disability insurance
401(k) plan with matching company contribution
Real ownership and impact in a fast‑growing health tech company
Location 100% Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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What You’ll Do As Senior Product Marketing and Content Manager, you will build and execute an AI-first approach to product marketing, SEO/GEO, and content-driven growth. This is a hands‑on role for someone who can create high-impact content, support sales with strong competitive positioning, manage resources, and build AI‑powered workflows that improve insights, speed, and performance across marketing.
Primary Responsibilities AI‑Driven Content and Product Marketing Strategy
Build workflows to analyze sales calls, CRM data, and win/loss insights
Translate insights into messaging, positioning, and website updates
Develop and maintain competitive battlecards and objection‑handling frameworks
Continuously refine ICP segmentation across key practice types
SEO & GEO Execution
Own keyword strategy aligned to high‑intent segments
Execute SEO and Generative Engine Optimization (GEO) strategies
Identify content gaps and ranking opportunities using AI‑supported research
Optimize content performance based on data and search trends
Content Development
Write and produce blog content: Thought leadership, Whitepapers, Listicles
Product and customer education materials
Create high‑performing email content, including nurture sequences, sales emails, and promotional campaigns
Build scalable workflows for content production and repurposing
Run A/B tests across:
Educational vs. conversion‑focused content
Messaging angles and tone
Formats including blogs, video, and infographics
Sales Enablement & Campaign Support
Create segment‑specific nurturing, sales cadences and messaging
Update sales decks, one‑pagers, and supporting materials
Align website and sales messaging for consistency
Support product launches and GTM initiatives
Required Skills & Qualifications
5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
Strong writing and storytelling skills with experience in blogging and long‑form content
Experience managing website content in a CMS
Hands‑on experience with HubSpot (or similar marketing automation platform)
Experience creating and managing multi‑channel content (written, video, social, visual)
Experience with SEO and keyword strategy execution
Familiarity with AI tools for content, research, or analysis
Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
Experience building sales enablement materials
Ability to operate independently in a fast‑moving, lean environment
Nice to have:
Healthcare technology, EHR, or vertical SaaS experience
Experience working with segmented ICPs or multi‑product brands
Why Join Us
High ownership and direct impact on growth
Opportunity to build scalable marketing systems from the ground up
Work at the intersection of AI, content, and product marketing
Help modernize and support independent healthcare practices
Compensation & Benefits
Competitive compensation based on experience
Paid Time Off and company holidays
Comprehensive health, dental and vision benefits
Short‑term and long‑term disability insurance
401(k) plan with matching company contribution
Real ownership and impact in a fast‑growing health tech company
Location 100% Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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