Product Marketing Manager, Customer References
Port.io, Austin, TX, United States
About Port
At Port.io, we are building an open and flexible Agentic Engineering Platform for modern engineering organizations. Following our recent $100M Series C funding round, we are in a phase of rapid hypergrowth with strong enterprise momentum. We act as the central nervous system for engineering, enabling platform teams to unify their stack and expose it as a governed layer through golden paths for developers and AI agents. By combining rich engineering context, workflows, and actions, we help organizations transition from manual processes to autonomous, AI‑assisted engineering workflows while maintaining control and accountability. As a product‑led company, we believe in building world‑class platforms that fundamentally shape how modern engineering organizations operate. Port is growing fast, and we’re looking for a Product Marketing Manager, Customer References to build the engine that turns customer success into Port’s most powerful go‑to‑market asset.
You are passionate about customer storytelling and thrive in ambiguity. You know how to identify the right customer voices, build trust with senior stakeholders, and translate complex technical outcomes — reduced onboarding time, faster provisioning, improved developer experience — into narratives that resonate with engineering leaders and platform teams. Reporting to the Head of Product Marketing, you’ll own Port's customer reference and advocacy program end‑to‑end, producing the proof points that accelerate deals, build market credibility, and demonstrate the real‑world value of Port’s platform.
What You’ll Do Customer Reference Program
Build and scale Port’s customer reference program, including a structured database of referenceable customers, advocates, and proof points segmented by use case, industry, company size, and persona
Partner with Sales and Customer Success to identify and cultivate customer champions at strategic accounts
Develop tiered reference tracks—reference calls, case studies, event speakers, advisory participation—matched to sales stage and buyer need
Storytelling & Content
Lead production of high‑impact customer content: written case studies, video testimonials, one‑pagers, ROI spotlights, blog posts, webinars, social proof snippets, and more
Interview customers and translate technical outcomes into compelling narratives for engineering leaders, platform teams, DevOps practitioners, and executive stakeholders
Maintain a library of use‑case‑specific proof points that Sales, SDRs, and Product Marketing can pull from at any stage of the funnel
Sales Enablement
Equip Sales and SDR teams with reference assets tailored to deal stage, vertical, use case, and objection type
Integrate customer evidence into core messaging, pitch decks, and competitive materials
Track asset usage and sales feedback to continuously improve content quality and relevance
Customer Advocacy & Engagement
Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing engagement cadence
Coordinate customer participation in webinars, conferences, press opportunities, and Port‑hosted events—from sourcing to speaker prep and execution
Collaborate on high‑impact customer programs including the Customer Advisory Board (CAB), Customer Summit, and other strategic customer‑facing initiatives—contributing to agenda development, customer recruitment, and content that reflects the voice of the customer
Serve as a trusted advisor to cross‑functional teams on how to leverage customer stories for maximum impact
Customer Data & Market Intelligence
Own Port’s anonymized customer usage data as a strategic asset—analyzing customer cohorts, use cases, product usage patterns, surveys, and behavioral signals
Distill data streams into compelling storytelling: infographics, benchmark reports, and other collateral for thought leadership, awareness campaigns, and sales proof points
Partner with Product, Data, and Demand Generation teams to identify and package the most impactful insights for external audiences
Measurement & Optimization
Define and track KPIs for the reference program’s health
Requirements
5+ years of experience in customer marketing, product marketing, or a related B2B marketing role
Proven experience building or scaling a customer reference or advocacy program
Strong storytelling instincts with excellent written and verbal communication skills—draw a compelling narrative out of a technical customer conversation
Technical curiosity and comfort learning complex products; familiarity with developer tools, DevOps, platform engineering, or cloud infrastructure is a strong advantage
Demonstrated ability to build relationships with enterprise customers, from practitioners to executive leaders
Highly organized, self‑directed, and effective in fast‑moving, cross‑functional environments
Nice to Have
Experience marketing developer tools, internal developer platforms (IDPs), DevOps platforms, or infrastructure tooling
Familiarity with reference management or CRM tools (e.g., HubSpot, ReferenceEdge, Influitive)
Experience supporting high‑touch executive or customer marketing programs
Comfort presenting to both deeply technical audiences and executive stakeholders
Why Port
Build something from the ground up at a company in hypergrowth
Work with a product that engineering teams genuinely love — and customers who are excited to share their stories
High‑visibility role with direct impact on revenue and brand
Collaborative, low‑ego culture with strong cross‑functional support
#J-18808-Ljbffr
You are passionate about customer storytelling and thrive in ambiguity. You know how to identify the right customer voices, build trust with senior stakeholders, and translate complex technical outcomes — reduced onboarding time, faster provisioning, improved developer experience — into narratives that resonate with engineering leaders and platform teams. Reporting to the Head of Product Marketing, you’ll own Port's customer reference and advocacy program end‑to‑end, producing the proof points that accelerate deals, build market credibility, and demonstrate the real‑world value of Port’s platform.
What You’ll Do Customer Reference Program
Build and scale Port’s customer reference program, including a structured database of referenceable customers, advocates, and proof points segmented by use case, industry, company size, and persona
Partner with Sales and Customer Success to identify and cultivate customer champions at strategic accounts
Develop tiered reference tracks—reference calls, case studies, event speakers, advisory participation—matched to sales stage and buyer need
Storytelling & Content
Lead production of high‑impact customer content: written case studies, video testimonials, one‑pagers, ROI spotlights, blog posts, webinars, social proof snippets, and more
Interview customers and translate technical outcomes into compelling narratives for engineering leaders, platform teams, DevOps practitioners, and executive stakeholders
Maintain a library of use‑case‑specific proof points that Sales, SDRs, and Product Marketing can pull from at any stage of the funnel
Sales Enablement
Equip Sales and SDR teams with reference assets tailored to deal stage, vertical, use case, and objection type
Integrate customer evidence into core messaging, pitch decks, and competitive materials
Track asset usage and sales feedback to continuously improve content quality and relevance
Customer Advocacy & Engagement
Strategically recruit, nurture, and manage customer advocates, maintaining an ongoing engagement cadence
Coordinate customer participation in webinars, conferences, press opportunities, and Port‑hosted events—from sourcing to speaker prep and execution
Collaborate on high‑impact customer programs including the Customer Advisory Board (CAB), Customer Summit, and other strategic customer‑facing initiatives—contributing to agenda development, customer recruitment, and content that reflects the voice of the customer
Serve as a trusted advisor to cross‑functional teams on how to leverage customer stories for maximum impact
Customer Data & Market Intelligence
Own Port’s anonymized customer usage data as a strategic asset—analyzing customer cohorts, use cases, product usage patterns, surveys, and behavioral signals
Distill data streams into compelling storytelling: infographics, benchmark reports, and other collateral for thought leadership, awareness campaigns, and sales proof points
Partner with Product, Data, and Demand Generation teams to identify and package the most impactful insights for external audiences
Measurement & Optimization
Define and track KPIs for the reference program’s health
Requirements
5+ years of experience in customer marketing, product marketing, or a related B2B marketing role
Proven experience building or scaling a customer reference or advocacy program
Strong storytelling instincts with excellent written and verbal communication skills—draw a compelling narrative out of a technical customer conversation
Technical curiosity and comfort learning complex products; familiarity with developer tools, DevOps, platform engineering, or cloud infrastructure is a strong advantage
Demonstrated ability to build relationships with enterprise customers, from practitioners to executive leaders
Highly organized, self‑directed, and effective in fast‑moving, cross‑functional environments
Nice to Have
Experience marketing developer tools, internal developer platforms (IDPs), DevOps platforms, or infrastructure tooling
Familiarity with reference management or CRM tools (e.g., HubSpot, ReferenceEdge, Influitive)
Experience supporting high‑touch executive or customer marketing programs
Comfort presenting to both deeply technical audiences and executive stakeholders
Why Port
Build something from the ground up at a company in hypergrowth
Work with a product that engineering teams genuinely love — and customers who are excited to share their stories
High‑visibility role with direct impact on revenue and brand
Collaborative, low‑ego culture with strong cross‑functional support
#J-18808-Ljbffr