Social Media Specialist
Xponential Fitness, LLC, Irvine, CA, United States
Salary Range:
$71,000 - $75,000 USD per year
Reports To:
Social Media Manager
Work Schedule:
Monday - Thursday in office, Fridays WFH
Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Position Summary We are looking for a creative, organized, and brand-savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform-specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.
Key Responsibilities
Support the execution of tailored social media strategies for each brand within our portfolio.
Create, edit, curate, and post high-quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
Stay up to date on platform trends and industry best practices and apply them appropriately per brand.
Collaborate with internal creative, marketing, and brand teams to align messaging to ensure visual consistency.
Manage social media asset libraries and ensure brand consistency across platforms.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field preferred
2+ years of experience in social media marketing
Strong design and video editing experience
Strong copywriting and content creation skills with the ability to shift tone and style across different brands
Proficiency in social media management and analytics tools
Support influencer marketing programs
Detail-oriented, well-organized, and comfortable juggling multiple projects
Strong interpersonal and communication skills, with a collaborative and proactive approach
Comprehensive Medical, Dental and Vision benefits
FSA/HSA Plans
Annual bonus opportunities
Monthly Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Exclusive discounts on retail brand merchandise
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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$71,000 - $75,000 USD per year
Reports To:
Social Media Manager
Work Schedule:
Monday - Thursday in office, Fridays WFH
Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Position Summary We are looking for a creative, organized, and brand-savvy Social Media Specialist to support the digital presence of multiple brands under our company portfolio. This role will play a key part in executing content strategies, creating platform-specific content, monitoring performance, and engaging with diverse audiences. Reporting directly to the Social Media Manager, the Social Media Specialist will work collaboratively across teams to help build strong, consistent, and distinct brand voices across all social media platforms.
Key Responsibilities
Support the execution of tailored social media strategies for each brand within our portfolio.
Create, edit, curate, and post high-quality content (images, videos, copy) across social platforms including Instagram, Facebook, TikTok, and others, based on each brand’s unique tone and goals.
Maintain and organize content calendars across multiple brands, ensuring alignment with campaigns, promotions, and seasonal themes.
Monitor engagement, track and analyze social media performance across all brands, and prepare regular reports with insights and recommendations.
Stay up to date on platform trends and industry best practices and apply them appropriately per brand.
Collaborate with internal creative, marketing, and brand teams to align messaging to ensure visual consistency.
Manage social media asset libraries and ensure brand consistency across platforms.
Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field preferred
2+ years of experience in social media marketing
Strong design and video editing experience
Strong copywriting and content creation skills with the ability to shift tone and style across different brands
Proficiency in social media management and analytics tools
Support influencer marketing programs
Detail-oriented, well-organized, and comfortable juggling multiple projects
Strong interpersonal and communication skills, with a collaborative and proactive approach
Comprehensive Medical, Dental and Vision benefits
FSA/HSA Plans
Annual bonus opportunities
Monthly Cell Phone Allowance
401k plan with 4% company match
Complimentary corporate memberships to XPLUS and XPASS
Exclusive discounts on retail brand merchandise
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
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