Marketing Specialist - YogaSix

Job Title: Marketing Specialist - YogaSix Department: YogaSix Salary Range: $71,000 - $75,000 per year Reports To: Director of Brand Marketing - YogaSix Work Schedule: Monday - Thursday in office, Fridays WFH Who We Are Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength‑training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one‑on‑one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength‑based program. Position Summary The Marketing Specialist supports the execution of marketing initiatives for boutique fitness studio franchises. This role focuses on campaign coordination, franchisee marketing support, asset management, and performance tracking. The Marketing Specialist plays a key role in ensuring marketing programs are executed efficiently and that franchisees have the tools and resources needed to successfully grow their studios. This position is ideal for a highly organized, detail‑oriented marketer looking to grow their career in brand marketing, franchise marketing, or fitness marketing within a fast‑paced, high‑growth environment. Key Responsibilities Campaign Execution & Coordination Support execution of national marketing campaigns and promotions Coordinate timelines and deliverables with internal teams and agencies Manage marketing calendars and project trackers Assist with campaign setup and deployment across channels Ensure assets are delivered on time and aligned with brand standards Franchisee Marketing Support Respond to franchisee marketing requests and questions Help maintain marketing resource libraries and portals Assist in developing marketing toolkits and guides Support local marketing initiatives and studio events Marketing Operations Support Upload and organize creative assets Maintain brand marketing documentation Support vendor coordination and invoice tracking Assist with budget tracking and expense management Manage promotional inventory when applicable Digital & CRM Support Assist with email campaign setup and testing Support CRM list management and segmentation Help track lead generation campaigns Coordinate updates to studio landing pages where applicable Support member communication initiatives Reporting & Analytics Compile weekly and monthly marketing reports Track key metrics such as Leads, Conversions, Campaign performance, Studio participation Maintain dashboards and reporting templates Provide insights to marketing leadership Qualifications 1–3 years of marketing experience or relevant internships Experience in marketing coordination, project management, or campaign support preferred Fitness, franchise, retail, or agency experience a plus Strong organizational skills and attention to detail Ability to manage multiple projects simultaneously Team-oriented mindset Willingness to learn and grow in a marketing career Familiarity with Microsoft Office (Excel, PowerPoint, Word), Google Workspace, CRM systems, Email marketing platforms, Social media platforms, Project management tools (Asana, Monday, Trello) Basic understanding of digital marketing preferred Competitive Salary ($71,000 - $75,000) depending on experience Comprehensive Medical, Dental and Vision benefits Opportunities for additional bonuses 401k plan with 4% company match Complimentary corporate memberships to XPLUS and XPASS Discounts on retail brand merchandise Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr