Public Relations Specialist
Dealmoon Group, New York, NY, United States
Responsibilities
Execute field marketing activities to acquire new users in high‑traffic areas such as shopping centers, campuses, community events, and business districts. Introduce Dealmoon’s platform, benefits, and promotions to potential users through in‑person conversations. Guide new users through the registration process and ensure successful onboarding. Track daily/weekly acquisition numbers and optimize strategies based on performance. Community Outreach & Local Engagement
Build Dealmoon’s presence within local communities, including Chinese communities, student groups, cultural organizations, and lifestyle clubs. Identify and attend community events, festivals, and gatherings to maximize exposure. Establish relationships with local community leaders and organizers to secure ongoing outreach opportunities. Identify offline locations with high user‑growth potential (e.g., restaurants, supermarkets, salons, retail stores). Negotiate placement opportunities for QR codes, posters, flyers, and promotional materials. Collaborate with local businesses to run co‑branded promotions that drive user sign‑ups. Field Marketing Execution
Plan and execute on‑site promotional activities, pop‑ups, and micro‑events. Coordinate logistics, materials, and on‑site setup to ensure smooth execution. Collect user feedback and insights from the field to improve messaging and acquisition tactics. Data Tracking & Growth Optimization
Monitor acquisition metrics, conversion rates, and channel performance. Provide weekly reports with insights and recommendations. Continuously test new offline acquisition strategies to improve efficiency and ROI. Qualifications
Experience in field marketing, offline user acquisition, community outreach, or sales. Strong communication and interpersonal skills; comfortable approaching and engaging strangers. Ability to explain product value clearly and persuasively. Basic understanding of growth funnels and user acquisition metrics. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Execute field marketing activities to acquire new users in high‑traffic areas such as shopping centers, campuses, community events, and business districts. Introduce Dealmoon’s platform, benefits, and promotions to potential users through in‑person conversations. Guide new users through the registration process and ensure successful onboarding. Track daily/weekly acquisition numbers and optimize strategies based on performance. Community Outreach & Local Engagement
Build Dealmoon’s presence within local communities, including Chinese communities, student groups, cultural organizations, and lifestyle clubs. Identify and attend community events, festivals, and gatherings to maximize exposure. Establish relationships with local community leaders and organizers to secure ongoing outreach opportunities. Identify offline locations with high user‑growth potential (e.g., restaurants, supermarkets, salons, retail stores). Negotiate placement opportunities for QR codes, posters, flyers, and promotional materials. Collaborate with local businesses to run co‑branded promotions that drive user sign‑ups. Field Marketing Execution
Plan and execute on‑site promotional activities, pop‑ups, and micro‑events. Coordinate logistics, materials, and on‑site setup to ensure smooth execution. Collect user feedback and insights from the field to improve messaging and acquisition tactics. Data Tracking & Growth Optimization
Monitor acquisition metrics, conversion rates, and channel performance. Provide weekly reports with insights and recommendations. Continuously test new offline acquisition strategies to improve efficiency and ROI. Qualifications
Experience in field marketing, offline user acquisition, community outreach, or sales. Strong communication and interpersonal skills; comfortable approaching and engaging strangers. Ability to explain product value clearly and persuasively. Basic understanding of growth funnels and user acquisition metrics. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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