Associate Director, Global Digital Content
Perrigo Company plc, Lansing, MI, United States
At Perrigo, we are driven by our mission to
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
and are a Top 10 player in the European Consumer Self‑Care market and the largest U.S. store brand provider of over‑the‑counter and infant formula. Dedicated to providing the best self‑care for everyone, we are the people behind trusted brands such as Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We are Perrigo and committed to enhancing the wellbeing of our colleagues and consumers alike in a culture that fosters belonging.
Join us on our One Perrigo journey as we evolve to win in self‑care.
Description Overview We are seeking a visionary and execution‑focused Global Digital Content Associate Director to lead content strategy and operations across all eCommerce channels. This role will drive excellence in digital content creation—from pack images to below‑the‑fold activation—and shape the future of content generation through offshore capabilities and AI innovation. The role reports to the Senior Director of Consumer Experience and may consider hybrid or remote work.
Scope of the Role
Content Strategy & Execution
Own the end‑to‑end digital content strategy across global eComm platforms (Amazon, Walmart, DTC, etc.).
Lead the creation and optimization of pack images, product detail pages, and below‑the‑fold assets to drive conversion and brand consistency.
Partner with brand, design, and commercial teams to ensure content aligns with global brand guidelines and local market needs.
Operational Leadership
Build and manage a scalable content production model, including offshore studios and vendor partnerships.
Develop KPIs and governance frameworks to ensure quality, speed, and cost‑efficiency in content delivery.
Implement agile workflows and digital asset management systems to streamline operations.
AI & Innovation
Define and lead the long‑term strategy for integrating AI tools into content creation, including generative design, copywriting, and personalization.
Stay ahead of emerging technologies and trends in digital content and eCommerce.
Team & Stakeholder Management
Lead a global team of content creators, strategists, and external partners.
Collaborate cross‑functionally with marketing, IT, legal, and commercial teams to ensure compliance and innovation.
Experience Required
Typically these skills are obtained with an undergraduate degree and 10+ years of experience in digital content, eCommerce, or brand marketing, preferably in CPG or retail.
Proven track record of leading global content operations and strategy.
Deep understanding of eComm platforms and consumer behavior.
Experience with offshore content production and vendor management.
Familiarity with AI tools and their application in creative workflows.
Strong leadership, communication, and project management skills.
Preferred Skills
Experience with DAM systems such as Adobe Experience Manager or Bynder.
Knowledge of SEO, UX, and performance marketing.
Passion for innovation and digital transformation.
Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to support you and your family, as well as career development opportunities to ensure you feel valued and supported both professionally and personally.
Find out more about
Total Rewards
at Perrigo.
Hybrid Working Approach We love our offices for in‑person collaboration and celebration, but we also appreciate the energy of remote work. Therefore we promote flexibility with the option to work from home two days a week in many roles.
Forbes Recognition We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more
here .
Applicants please note: To apply to this position, click the APPLY button at the bottom of the application screen. The SAVE button only preserves your profile information and does not submit an application. Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
#J-18808-Ljbffr
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
and are a Top 10 player in the European Consumer Self‑Care market and the largest U.S. store brand provider of over‑the‑counter and infant formula. Dedicated to providing the best self‑care for everyone, we are the people behind trusted brands such as Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We are Perrigo and committed to enhancing the wellbeing of our colleagues and consumers alike in a culture that fosters belonging.
Join us on our One Perrigo journey as we evolve to win in self‑care.
Description Overview We are seeking a visionary and execution‑focused Global Digital Content Associate Director to lead content strategy and operations across all eCommerce channels. This role will drive excellence in digital content creation—from pack images to below‑the‑fold activation—and shape the future of content generation through offshore capabilities and AI innovation. The role reports to the Senior Director of Consumer Experience and may consider hybrid or remote work.
Scope of the Role
Content Strategy & Execution
Own the end‑to‑end digital content strategy across global eComm platforms (Amazon, Walmart, DTC, etc.).
Lead the creation and optimization of pack images, product detail pages, and below‑the‑fold assets to drive conversion and brand consistency.
Partner with brand, design, and commercial teams to ensure content aligns with global brand guidelines and local market needs.
Operational Leadership
Build and manage a scalable content production model, including offshore studios and vendor partnerships.
Develop KPIs and governance frameworks to ensure quality, speed, and cost‑efficiency in content delivery.
Implement agile workflows and digital asset management systems to streamline operations.
AI & Innovation
Define and lead the long‑term strategy for integrating AI tools into content creation, including generative design, copywriting, and personalization.
Stay ahead of emerging technologies and trends in digital content and eCommerce.
Team & Stakeholder Management
Lead a global team of content creators, strategists, and external partners.
Collaborate cross‑functionally with marketing, IT, legal, and commercial teams to ensure compliance and innovation.
Experience Required
Typically these skills are obtained with an undergraduate degree and 10+ years of experience in digital content, eCommerce, or brand marketing, preferably in CPG or retail.
Proven track record of leading global content operations and strategy.
Deep understanding of eComm platforms and consumer behavior.
Experience with offshore content production and vendor management.
Familiarity with AI tools and their application in creative workflows.
Strong leadership, communication, and project management skills.
Preferred Skills
Experience with DAM systems such as Adobe Experience Manager or Bynder.
Knowledge of SEO, UX, and performance marketing.
Passion for innovation and digital transformation.
Benefits We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to support you and your family, as well as career development opportunities to ensure you feel valued and supported both professionally and personally.
Find out more about
Total Rewards
at Perrigo.
Hybrid Working Approach We love our offices for in‑person collaboration and celebration, but we also appreciate the energy of remote work. Therefore we promote flexibility with the option to work from home two days a week in many roles.
Forbes Recognition We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more
here .
Applicants please note: To apply to this position, click the APPLY button at the bottom of the application screen. The SAVE button only preserves your profile information and does not submit an application. Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
#J-18808-Ljbffr