Marketing Manager - Breakaway Presents
Breakaway, Los Angeles, CA, United States
Who We Are
Breakaway Group is a premiere entertainment and music festival multimedia company. We operate the largest independent touring music festival in North America, spanning 13 cities over 9 months in 2026. With a focus on underserved markets, Breakaway delivers a premium two-day festival experience featuring top artists, immersive brand activations, and unforgettable fan experiences.
THE ROLE Breakaway is seeking a highly motivated, data‑driven
Marketing Manager
to lead the strategy, development, execution, and optimization of Breakaway Presents marketing campaigns. This role is ideal for a performance‑minded marketer who understands conversion funnels, scaling ticket sales, and building structured, insight‑driven campaigns across paid media, organic social, email marketing, and web platforms.
Reporting to the Vice President of Marketing & Media, the Marketing Manager will collaborate closely with the broader marketing team and cross‑functionally with talent buying, ticketing, finance, creative, and operations teams to drive revenue growth, brand awareness, and fan engagement across all markets.
This role owns campaign planning, paid media performance, website optimization, CRM execution, and reporting — with a strong emphasis on testing, optimization, and measurable results. This position is hybrid and may be based in Columbus, OH; Charlotte, NC; Nashville, TN; or Los Angeles, CA.
RESPONSIBILITIES Campaign Strategy & Execution
Build integrated campaign plans for artist announcements, on‑sales, promotions, and final‑week ticket pushes
Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web
Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams
Collaborate cross‑functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns
Paid Media & Performance Marketing
Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok
Own paid media budgets, pacing, and performance by market and campaign phase
Monitor ROAS, CPA, spend efficiency, and full‑funnel performance
Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth
Organic Social & Content Strategy
Strategize and support organic social content that drives awareness and conversion
Partner with social and creative teams to align content with campaign goals and performance insights
Identify growth opportunities through content trends, creator partnerships, and audience behavior
Management of social media accounts may be required
Email Marketing & CRM
Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement
Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization
Maintain clean, organized CRM lists and automation workflows
Website & Conversion Optimization
Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience
Ensure accurate tracking, analytics, and site performance monitoring
Analytics & Reporting
Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel
Analyze results, surface insights, and implement real‑time optimizationsPresent performance updates and recommendations to leadership and cross‑functional partners
Operational Collaboration
Coordinate creative asset needs, timelines, and production workflows
Support evolving business needs as assigned
Qualifications
4-5+ years of experience in digital, performance, or growth marketing
Proven experience managing paid advertising platforms, including Meta, Google, and TikTok
Hands‑on experience with email marketing platforms and website management
Strong analytical, reporting, and optimization skills
Highly organized, proactive, and detail‑oriented with strong project management ability
Excellent written and verbal communication skills; able to present ideas clearly and concisely
Ability to prioritize, manage multiple deadlines, and thrive in fast‑paced environments
Adaptable and comfortable navigating change and evolving priorities
Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred
Passion for music, festivals, live events, and culture strongly preferred
Ability to travel and work extended hours, including nights, weekends, and holidays as needed
Benefits
Flexible work environment
Comprehensive medical, dental, and vision insurance
401K plan with employer matching
Paid Vacation Plans
Select festival attendance
#J-18808-Ljbffr
THE ROLE Breakaway is seeking a highly motivated, data‑driven
Marketing Manager
to lead the strategy, development, execution, and optimization of Breakaway Presents marketing campaigns. This role is ideal for a performance‑minded marketer who understands conversion funnels, scaling ticket sales, and building structured, insight‑driven campaigns across paid media, organic social, email marketing, and web platforms.
Reporting to the Vice President of Marketing & Media, the Marketing Manager will collaborate closely with the broader marketing team and cross‑functionally with talent buying, ticketing, finance, creative, and operations teams to drive revenue growth, brand awareness, and fan engagement across all markets.
This role owns campaign planning, paid media performance, website optimization, CRM execution, and reporting — with a strong emphasis on testing, optimization, and measurable results. This position is hybrid and may be based in Columbus, OH; Charlotte, NC; Nashville, TN; or Los Angeles, CA.
RESPONSIBILITIES Campaign Strategy & Execution
Build integrated campaign plans for artist announcements, on‑sales, promotions, and final‑week ticket pushes
Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web
Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams
Collaborate cross‑functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns
Paid Media & Performance Marketing
Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok
Own paid media budgets, pacing, and performance by market and campaign phase
Monitor ROAS, CPA, spend efficiency, and full‑funnel performance
Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth
Organic Social & Content Strategy
Strategize and support organic social content that drives awareness and conversion
Partner with social and creative teams to align content with campaign goals and performance insights
Identify growth opportunities through content trends, creator partnerships, and audience behavior
Management of social media accounts may be required
Email Marketing & CRM
Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement
Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization
Maintain clean, organized CRM lists and automation workflows
Website & Conversion Optimization
Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience
Ensure accurate tracking, analytics, and site performance monitoring
Analytics & Reporting
Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel
Analyze results, surface insights, and implement real‑time optimizationsPresent performance updates and recommendations to leadership and cross‑functional partners
Operational Collaboration
Coordinate creative asset needs, timelines, and production workflows
Support evolving business needs as assigned
Qualifications
4-5+ years of experience in digital, performance, or growth marketing
Proven experience managing paid advertising platforms, including Meta, Google, and TikTok
Hands‑on experience with email marketing platforms and website management
Strong analytical, reporting, and optimization skills
Highly organized, proactive, and detail‑oriented with strong project management ability
Excellent written and verbal communication skills; able to present ideas clearly and concisely
Ability to prioritize, manage multiple deadlines, and thrive in fast‑paced environments
Adaptable and comfortable navigating change and evolving priorities
Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred
Passion for music, festivals, live events, and culture strongly preferred
Ability to travel and work extended hours, including nights, weekends, and holidays as needed
Benefits
Flexible work environment
Comprehensive medical, dental, and vision insurance
401K plan with employer matching
Paid Vacation Plans
Select festival attendance
#J-18808-Ljbffr