Brand & Marketing Analyst

JobTitle: Brand Marketing Sr Specialist Reportsto: Director of Brand Marketing With a projected 1,000 cafes in the United States by 2030, ParisBaguette is one of the fastest-growing neighborhood bakery cafés in the world. Our vision is to reestablish the neighborhood bakery café as the heart of the community around the world. ParisBaguette’s mission is to bring expertly crafted baked and brewed goods through a warm and welcoming bakery café experience that delivers joy to everyone. If you are someone who has heart, wants to spread joy, nourish community and is ready to rise to the occasion, we are looking for you to join our growing team! WHAT WE ARE HUNGRY FOR

We are seeking a Marketing Specialist who will support the development and execution of the Paris Baguette Marketing plan. The ideal candidate will demonstrate a detail-oriented approach, be organized in their day to day and have a true passion for marketing & branding. This person will help oversee media, PR, sponsorships and activations as well as ideate and execute the overall brand marketing calendar. KNOWLEDGE AND RESPONSIBILITIES

Maintain the National Marketing calendar, micro-campaigns, holiday initiatives, promotions, and activations. Prospect and review activation opportunities that drive Paris Baguette’s brand awareness and visibility Coordinate and drive all National sponsorships, integrationsand activation initiatives including influencer events, high profile mediaopportunities, giveaways, broadcast opportunities and celebrity endorsementprojects Create seasonal campaign briefs for LTOs, holidays andmicro-campaigns, coordinate deliverables with agencies Support National Canada Marketing plan including media, PR and franchisee facing communications Collaborate with external agency partners for PR, Media, andactivations to ensure projects and deadlines are met. Review and draft copy for National press releases and mediapitches Responsible for media copywriting: Meta Ads, Digitalbanners, Taglines and Video Coordinate product drops for events, activations and media opportunitiesin partnership with operations teams Collaborate with operations team and other cross-functionalpartners to develop activities that create and support exceptional guestexperience across all touch points (in-café, online, through partnerships etc.) Lead seasonal marketing readiness calls including contentand call presentations Prepare marketing content and information for QBRs, FACmeetings and leadership presentations Track daily sales, program data and campaign results tofurther develop future marketing programs/decision making Perform routine management tasks that are necessary for theefficient operation of a corporate marketing function. Perform other functions as needed WHAT YOU NEED TO HAVE

3-5 years brand marketing or agency experience Bachelor's degree in marketing or communications preferred Restaurant/QSR or F&B industry experience required Franchise organization experience preferred Excellent communication and presentation skills Strong writing skills Organizational and time-management skills for meetingdeadlines in a fast-paced environment Natural collaborator, proactive, solutions-oriented Highemotional intelligence with the ability to work with, and support diverse teamsby being highly empathetic, intuitive, self-motivated, and driven. TeamsWin! Must be a team player who fosters a collaborative and engaged teamworkenvironment. Beinga Brand Ambassador, with an excellent knowledge of and commitment to ParisBaguette’s Mission, Vision, Brand Values and Culture. SWEET BENEFITS

Competitivecompensation FreeCake for your Birthday Medical,Dental, Vision benefits 401KRetirement Plan Paidtime off, paid Holidays HighPerformance Culture

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