MarTech Strategy Lead: Personalization & Optimization

A financial institution in Morristown is seeking a MarTech Specialist to own the end-to-end MarTech vision and drive customer journey optimization. You will evaluate new technologies, maximize existing investments like Adobe Target and Salesforce, and implement data-driven conversion strategies. Your role will involve partnering with web and product teams and ensuring regulatory compliance while delivering personalized customer experiences across multiple channels. Competitive salary and benefits are offered. #J-18808-Ljbffr