Marketing Specialist
Leon County Government, Boynton Beach, FL, United States
Purpose
Under the general supervision of the Director of Public Affairs, this role performs entry‑to‑mid level tasks in support of marketing, branding, engagement, and advertising for the City of Boynton Beach. It also provides general, administrative assistance in all Public Affairs activities as assigned, and attends selected weekend or after‑hours events to capture and create content.
This is not a remote position.
Essential Functions
Coordinate public communications (postcards, press releases, letters, presentations, videos, social media, newsletters, etc.).
Assist with the implementation of marketing campaigns.
Perform administrative duties and compile data for special projects or reports, meeting deadlines and outlined goals.
Provide general support to the Director in fulfilling the City’s communication and marketing plans.
Support staff with media relations activities, including message development, outreach, response, meetings, programs, events, and educational campaigns consistent with the City’s branding.
Work closely with staff on departmental programs, nonprofit organizations, civic groups, educational entities, and special projects.
Use social, digital, and other channels to engage external audiences.
Create graphic designs for the City.
Assist with preparation, layout, printing, and dissemination of marketing materials.
Prepare, process, and maintain various records and forms (attendance, payroll, travel, training, work orders, service requests).
Observe and learn from Marketing, Communications, and Public Affairs professionals through meetings, training sessions, and process walk‑throughs.
Provide general customer service and respond to routine Public Affairs inquiries from employees or departments.
Perform other duties as assigned.
Minimum Qualifications
Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or a closely related field and one (1) year of experience in Journalism, Marketing, Communications, Social Media Management, or Public Information, and a valid State of Florida driver’s license (obtainable within fourteen (14) days of hire).
OR
Associate’s degree in Marketing, Journalism, Communications, Public Relations, or a closely related field and three (3) years of experience in Journalism, Marketing, Communications, Social Media Management, or Public Information, and a valid State of Florida driver’s license (obtainable within fourteen (14) days of hire).
Preferred Qualifications
Experience in public sector or government communications.
Supplemental Information Effectively communicates with supervisors, employees, contractors, vendors, outside agencies, the public, and others to coordinate work activities, review status, exchange information, or resolve problems. Accurately and expeditiously receives and delivers messages and information. Prepares accurate written records and reports, follows oral and written instructions, and completes assigned tasks with minimal supervision. Represents the City positively and professionally. Demonstrates adaptability to change.
Knowledge, Skills, and Abilities
Attend meetings, community events, professional networking events, and trainings outside standard business hours, including nights and weekends.
Develop and implement established goals, objectives, policies, and procedures.
Meet program objectives, deliverables, and work plans.
Assimilate information from diverse sources, analyze it, and recommend effective courses of action.
Operate a computer and related communication programs.
Work effectively and independently in a fast‑paced environment.
Manage multiple projects.
Evaluate recommended improvements.
Communicate effectively, orally and in writing, and convey ideas persuasively, concisely, and professionally.
Work under general supervision with creativity and latitude.
Exercise judgment, decisiveness, and creativity in evaluating information against subjective criteria.
Maintain a high level of professionalism, confidentiality, and tactfulness.
Knowledge of materials and equipment used in marketing and events.
Knowledge of PC network environments.
Knowledge of municipal principals and best practices in public communications and marketing.
Skilled in writing, designing, and producing publications.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software.
Physical and Sensory Requirements Physical: Light sedentary work, occasional lifting, carrying, pushing, or pulling of objects up to 50 pounds. May involve extended keyboard or workstation use.
Sensory: Must perceive visual cues or signals and communicate orally.
Environmental Factors Functions performed in usual office conditions with rare exposure to adverse environmental conditions.
Equal Opportunity Employer Statement The City of Boynton Beach, Florida, is an Equal Opportunity Employer and an affirmative action employer. All applicants receive consideration for employment without regard to race, color, religion, gender, marital status, sexual orientation, national origin, age, disability, or any other protected classification as defined by applicable law.
ADA Statement Under the ADA, qualified individuals with disabilities receive reasonable accommodations. Physical demands described represent the minimum level of knowledge, skills, and abilities required.
Veterans' Preference Veterans and certain family members receive preference in the hiring process. Some veterans may receive waivers for postsecondary educational requirements.
Employment Status and Benefits Full‑time employees (≥30 hrs/week) are eligible for the City’s benefits package, including but not limited to health, dental, vision, life insurance, pension and retirement plans, disability insurance, EAP, savings plans, paid leave, holidays, sick leave, tuition assistance (budget‑dependent), wellness programs, and more.
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This is not a remote position.
Essential Functions
Coordinate public communications (postcards, press releases, letters, presentations, videos, social media, newsletters, etc.).
Assist with the implementation of marketing campaigns.
Perform administrative duties and compile data for special projects or reports, meeting deadlines and outlined goals.
Provide general support to the Director in fulfilling the City’s communication and marketing plans.
Support staff with media relations activities, including message development, outreach, response, meetings, programs, events, and educational campaigns consistent with the City’s branding.
Work closely with staff on departmental programs, nonprofit organizations, civic groups, educational entities, and special projects.
Use social, digital, and other channels to engage external audiences.
Create graphic designs for the City.
Assist with preparation, layout, printing, and dissemination of marketing materials.
Prepare, process, and maintain various records and forms (attendance, payroll, travel, training, work orders, service requests).
Observe and learn from Marketing, Communications, and Public Affairs professionals through meetings, training sessions, and process walk‑throughs.
Provide general customer service and respond to routine Public Affairs inquiries from employees or departments.
Perform other duties as assigned.
Minimum Qualifications
Bachelor’s degree in Marketing, Journalism, Communications, Public Relations, or a closely related field and one (1) year of experience in Journalism, Marketing, Communications, Social Media Management, or Public Information, and a valid State of Florida driver’s license (obtainable within fourteen (14) days of hire).
OR
Associate’s degree in Marketing, Journalism, Communications, Public Relations, or a closely related field and three (3) years of experience in Journalism, Marketing, Communications, Social Media Management, or Public Information, and a valid State of Florida driver’s license (obtainable within fourteen (14) days of hire).
Preferred Qualifications
Experience in public sector or government communications.
Supplemental Information Effectively communicates with supervisors, employees, contractors, vendors, outside agencies, the public, and others to coordinate work activities, review status, exchange information, or resolve problems. Accurately and expeditiously receives and delivers messages and information. Prepares accurate written records and reports, follows oral and written instructions, and completes assigned tasks with minimal supervision. Represents the City positively and professionally. Demonstrates adaptability to change.
Knowledge, Skills, and Abilities
Attend meetings, community events, professional networking events, and trainings outside standard business hours, including nights and weekends.
Develop and implement established goals, objectives, policies, and procedures.
Meet program objectives, deliverables, and work plans.
Assimilate information from diverse sources, analyze it, and recommend effective courses of action.
Operate a computer and related communication programs.
Work effectively and independently in a fast‑paced environment.
Manage multiple projects.
Evaluate recommended improvements.
Communicate effectively, orally and in writing, and convey ideas persuasively, concisely, and professionally.
Work under general supervision with creativity and latitude.
Exercise judgment, decisiveness, and creativity in evaluating information against subjective criteria.
Maintain a high level of professionalism, confidentiality, and tactfulness.
Knowledge of materials and equipment used in marketing and events.
Knowledge of PC network environments.
Knowledge of municipal principals and best practices in public communications and marketing.
Skilled in writing, designing, and producing publications.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software.
Physical and Sensory Requirements Physical: Light sedentary work, occasional lifting, carrying, pushing, or pulling of objects up to 50 pounds. May involve extended keyboard or workstation use.
Sensory: Must perceive visual cues or signals and communicate orally.
Environmental Factors Functions performed in usual office conditions with rare exposure to adverse environmental conditions.
Equal Opportunity Employer Statement The City of Boynton Beach, Florida, is an Equal Opportunity Employer and an affirmative action employer. All applicants receive consideration for employment without regard to race, color, religion, gender, marital status, sexual orientation, national origin, age, disability, or any other protected classification as defined by applicable law.
ADA Statement Under the ADA, qualified individuals with disabilities receive reasonable accommodations. Physical demands described represent the minimum level of knowledge, skills, and abilities required.
Veterans' Preference Veterans and certain family members receive preference in the hiring process. Some veterans may receive waivers for postsecondary educational requirements.
Employment Status and Benefits Full‑time employees (≥30 hrs/week) are eligible for the City’s benefits package, including but not limited to health, dental, vision, life insurance, pension and retirement plans, disability insurance, EAP, savings plans, paid leave, holidays, sick leave, tuition assistance (budget‑dependent), wellness programs, and more.
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