Member Marketing Analyst, Principal
Blue Shield of CA, San Diego, CA, United States
Your Role
The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner closely with the Member Data Analyst, the Member Marketing Campaign Strategy team, Communications Governance, and the Marketing Center of Excellence to translate insights into clear strategic guidance, elevate digital and web engagement approaches, and align upstream brand and acquisition activity to downstream member and operational outcomes.
Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree and/or equivalent combination of education and experience
Requires at least 10 years of experience in marketing analytics, digital marketing, member engagement, lifecycle marketing, or related roles
Requires experience working with marketing insights, performance reporting, and customer or member engagement data to inform strategy
Requires demonstrated understanding of digital, web, and lifecycle marketing best practices, particularly in regulated or complex industries
Requires experience partnering with marketing strategy, campaign, or experience design teams to influence decisions without owning execution
Ability to translate complex data and analysis into clear, actionable strategic guidance for nontechnical audiences
Familiarity with member or customer experience measurement concepts, including engagement, retention, NPS, and lifetime value strongly preferred
Strong communication and collaboration skills, with comfort operating across analytics, strategy, and creative teams
Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
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Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Knowledge and Experience
Requires a bachelor's degree and/or equivalent combination of education and experience
Requires at least 10 years of experience in marketing analytics, digital marketing, member engagement, lifecycle marketing, or related roles
Requires experience working with marketing insights, performance reporting, and customer or member engagement data to inform strategy
Requires demonstrated understanding of digital, web, and lifecycle marketing best practices, particularly in regulated or complex industries
Requires experience partnering with marketing strategy, campaign, or experience design teams to influence decisions without owning execution
Ability to translate complex data and analysis into clear, actionable strategic guidance for nontechnical audiences
Familiarity with member or customer experience measurement concepts, including engagement, retention, NPS, and lifetime value strongly preferred
Strong communication and collaboration skills, with comfort operating across analytics, strategy, and creative teams
Hybrid This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.
Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.
#J-18808-Ljbffr