Sr. Digital Performance Analyst, Digital Platforms
Tesla Motors, Inc., Fremont, CA, United States
What to Expect
Data is deeply embedded in the product, engineering, quality, and customer experience culture at Tesla. This role will collaborate across Demand Generation, Marketing, Web Development, Software, and executive teams to optimize the Web and Digital Customer Experience for Tesla Energy for all of North America.
This position requires an in-depth understanding of digital marketing best practices, web UI/UX, web traffic data, web marketing channels, first through third party data, and data analysis.
The Sr. Web Digital Platforms Analyst at Tesla supports campaign planning, site optimization, campaign performance, and data activation.
What You'll Do
Analyze web page performance and features and optimize for customer conversion and interaction
Recommend improvements to Tesla Energy's digital UX based on your analysis of web traffic data
Design and conduct A/B tests on Tesla Energy pages
Evaluate Tagging and Tracking on Energy pages to ensure compliance and consistency
Recommend new marketing initiatives given outcomes of experiments and data analysis
Deploy impact analysis of business process changes on customer UX and recommend improvements
Provide marketing spend optimization recommendations based on attributed sales data
What You'll Bring
3-5 years experience working at an Enterprise Level in web analytics, digital marketing analytics, digital data science, or related field
Expert Level understanding of BigQuery and ability to write custom, efficient, SQL against large data stores
Depth in pulling and blending data from Google Analytics, GA4, Adobe Analytics and Google Ads within a BI tool (Looker Studio, Tableau)
Expert Level understanding of GA4 (Funnels, Customer Flow, Attribution Logic)
Expert Level understanding of Google Tag Manager and the ability to test pages for correct tagging
Design and execute A/B tests for web pages and use basic statistical tools for web optimization (EG: significance tests, linear regression, time series analysis)
Excellent ability to design, deploy, and analyze website UI/UX changes, and their impact on customers and within digital channels
Compensation and Benefits Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program
Expected Compensation $92,000 - $168,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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This position requires an in-depth understanding of digital marketing best practices, web UI/UX, web traffic data, web marketing channels, first through third party data, and data analysis.
The Sr. Web Digital Platforms Analyst at Tesla supports campaign planning, site optimization, campaign performance, and data activation.
What You'll Do
Analyze web page performance and features and optimize for customer conversion and interaction
Recommend improvements to Tesla Energy's digital UX based on your analysis of web traffic data
Design and conduct A/B tests on Tesla Energy pages
Evaluate Tagging and Tracking on Energy pages to ensure compliance and consistency
Recommend new marketing initiatives given outcomes of experiments and data analysis
Deploy impact analysis of business process changes on customer UX and recommend improvements
Provide marketing spend optimization recommendations based on attributed sales data
What You'll Bring
3-5 years experience working at an Enterprise Level in web analytics, digital marketing analytics, digital data science, or related field
Expert Level understanding of BigQuery and ability to write custom, efficient, SQL against large data stores
Depth in pulling and blending data from Google Analytics, GA4, Adobe Analytics and Google Ads within a BI tool (Looker Studio, Tableau)
Expert Level understanding of GA4 (Funnels, Customer Flow, Attribution Logic)
Expert Level understanding of Google Tag Manager and the ability to test pages for correct tagging
Design and execute A/B tests for web pages and use basic statistical tools for web optimization (EG: significance tests, linear regression, time series analysis)
Excellent ability to design, deploy, and analyze website UI/UX changes, and their impact on customers and within digital channels
Compensation and Benefits Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program
Expected Compensation $92,000 - $168,000/annual salary + cash and stock awards + benefits
Pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
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