Paid Media Specialist
ADDA Talent Solutions, Charlotte, NC, United States
We are leading the search for a
Paid Media Specialist
role, playing a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns—primarily across Google Ads and Meta—to support franchisee success while aligning with brand-level strategy and performance standards.
This role partners closely with internal marketing, operations, and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations.
This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what’s working—and why.
Key Responsibilities
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
Make data-driven decisions on what to scale, pause, or sunset based on performance.
Performance Optimization & Analytics
Analyze campaign performance and translate insights into actionable optimizations.
Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
Partner with analytics teams on attribution and conversion performance.
Budgeting & Forecasting
Own campaign budgets, forecasting, and performance tracking across channels.
Ensure efficient use of spend aligned with growth goals.
Collaborate cross-functionally to identify opportunities and share insights.
Champion testing of new ad formats, platforms, and optimization strategies.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Analytics, or related field.
3–6 years of hands-on paid media experience across search and social.
Strong experience with Google Ads, Meta Ads, and LinkedIn.
Proven ability to optimize toward pipeline, revenue, and ROAS goals.
Strong analytical and communication skills.
Base salary range:
$70,000–$90,000 , based on experience and location.
Competitive benefits package including health insurance, PTO, and professional development.
Growth opportunities as the organization scales.
Hybrid work environment (M-Th in office - Friday remote)
Nice to Have
Experience with multi-brand, multi-location, or franchise organizations.
Familiarity with marketing automation platforms, CRMs, and conversion tracking.
Experience collaborating with agencies or external partners.
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Paid Media Specialist
role, playing a critical role in driving lead generation and local market growth across a multi-brand, multi-location franchise system. This role is responsible for planning, executing, optimizing, and reporting on paid digital media campaigns—primarily across Google Ads and Meta—to support franchisee success while aligning with brand-level strategy and performance standards.
This role partners closely with internal marketing, operations, and franchise support teams to ensure campaigns are executed consistently, efficiently, and with a strong focus on ROI. The Paid Media Specialist also supports franchisees by translating performance data into clear insights and actionable recommendations.
This role is ideal for a performance-driven marketer who thrives in fast-moving environments, values testing and optimization, and can clearly articulate what’s working—and why.
Key Responsibilities
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
Make data-driven decisions on what to scale, pause, or sunset based on performance.
Performance Optimization & Analytics
Analyze campaign performance and translate insights into actionable optimizations.
Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
Partner with analytics teams on attribution and conversion performance.
Budgeting & Forecasting
Own campaign budgets, forecasting, and performance tracking across channels.
Ensure efficient use of spend aligned with growth goals.
Collaborate cross-functionally to identify opportunities and share insights.
Champion testing of new ad formats, platforms, and optimization strategies.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Analytics, or related field.
3–6 years of hands-on paid media experience across search and social.
Strong experience with Google Ads, Meta Ads, and LinkedIn.
Proven ability to optimize toward pipeline, revenue, and ROAS goals.
Strong analytical and communication skills.
Base salary range:
$70,000–$90,000 , based on experience and location.
Competitive benefits package including health insurance, PTO, and professional development.
Growth opportunities as the organization scales.
Hybrid work environment (M-Th in office - Friday remote)
Nice to Have
Experience with multi-brand, multi-location, or franchise organizations.
Familiarity with marketing automation platforms, CRMs, and conversion tracking.
Experience collaborating with agencies or external partners.
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