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Senior Member Marketing Analytics Lead

Blue Shield of CA, Los Angeles, CA, United States


A leading health insurance provider in California is seeking a Member Marketing Analyst, Principal to bridge member data insights and marketing strategies. The role involves translating insights into strategic guidance, elevating digital engagement, and partnering with various teams to ensure successful marketing operations. Candidates should have a bachelor's degree and 10+ years of experience in marketing analytics, digital marketing, and member engagement. This position follows a hybrid work model, requiring in-office work two days a week. #J-18808-Ljbffr