Sr Manager, Product Marketing
Realogy, Burnet, TX, United States
Senior Manager, Product Marketing — Strategic Partnerships + New Services
About the Role
As
Senior Manager, Product Marketing , you will lead go‑to‑market strategy and marketing activation for an integrated value proposition and set of complementary services designed to support home buyers, sellers, and real estate professionals.
This role sits at the intersection of
product, partnerships, and growth , translating complex partner capabilities into clear value propositions, compelling narratives, build cross‑sell marketing plans, and drive adoption through coordinated launches and ongoing optimization.
This role is focused on marketing strategy and activation — from early concept and testing through national launch, scaling, and growth, you will partner with service owners to drive uptake, learning from results, and continuously improving performance.
This is an ideal role for a senior product marketer who thrives in ambiguity, enjoys building from zero to one, and knows how to rigorously test, learn, and iterate before scaling.
What You’ll Do
Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value proposition
Partner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionals
Build and execute marketing and activation plans that drive awareness, cross‑sell, and adoption across channels
Collaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedback
Lead national launches, ensuring messaging, timing, and enablement are aligned across stakeholders
Develop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoption
Conduct market, customer, and competitive analysis to inform positioning and prioritization
Serve as a cross‑functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and Analytics
Define and monitor success metrics post‑launch (adoption, engagement, conversion) and partner with Analytics to surface insights
Continuously refine messaging, segmentation, and activation strategies based on performance data
What You Bring
7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.
Proven success leading new offerings from concept through scale. Cross‑selling marketing or experience working with complex products is a plus
Strong strategic thinking paired with hands‑on execution — comfortable writing positioning frameworks and building the launch deck yourself
Experience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross‑functional environments
Analytical mindset with the ability to define success metrics, interpret data, and turn insights into action
Exceptional written and verbal communication — able to distill complexity into clear, compelling narratives
High sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quickly
Experience in home services, SaaS platforms, marketplaces, services‑led or ecosystem‑based products and businesses
Experience marketing to multiple audiences (e.g., internal field teams and end consumers)
About Us Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Servicesis national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Servicesis a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.
Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid‑Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people‑first culture,
which thrives on empowerment, innovation, and cross‑company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award‑winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work
Forbes World's Best Employers
Newsweek World's Most Trustworthy Companies
Ethisphere World's Most Ethical Companies
Job Info
Job Identification 4016
Job Category Marketing and Communications
Posting Date 04/03/2026, 04:53 PM
Locations US Remote Address 1, US Remote City, US Remote State, 00000, US (Remote)
Job Shift Day
Brand Anywhere Integrated Services
Please Note At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
#J-18808-Ljbffr
Senior Manager, Product Marketing , you will lead go‑to‑market strategy and marketing activation for an integrated value proposition and set of complementary services designed to support home buyers, sellers, and real estate professionals.
This role sits at the intersection of
product, partnerships, and growth , translating complex partner capabilities into clear value propositions, compelling narratives, build cross‑sell marketing plans, and drive adoption through coordinated launches and ongoing optimization.
This role is focused on marketing strategy and activation — from early concept and testing through national launch, scaling, and growth, you will partner with service owners to drive uptake, learning from results, and continuously improving performance.
This is an ideal role for a senior product marketer who thrives in ambiguity, enjoys building from zero to one, and knows how to rigorously test, learn, and iterate before scaling.
What You’ll Do
Lead go‑to‑market strategy for a portfolio of complementary services, shaping how they are positioned, packaged, and marketed together to deliver a clear, integrated value proposition
Partner with Product and Strategic Partnerships to translate service capabilities into compelling messaging for buyers, sellers, and real estate professionals
Build and execute marketing and activation plans that drive awareness, cross‑sell, and adoption across channels
Collaborate with business owners to define success metrics and iterate marketing approaches based on performance and customer feedback
Lead national launches, ensuring messaging, timing, and enablement are aligned across stakeholders
Develop sales and field enablement materials (talk tracks, pitch decks, FAQs, training) to support confident adoption
Conduct market, customer, and competitive analysis to inform positioning and prioritization
Serve as a cross‑functional connector, aligning Product, Partnerships, Marketing, Sales, Operations, and Analytics
Define and monitor success metrics post‑launch (adoption, engagement, conversion) and partner with Analytics to surface insights
Continuously refine messaging, segmentation, and activation strategies based on performance data
What You Bring
7–10+ years of experience in product marketing, GTM strategy, or growth marketing, with experience launching new products or services. No real estate experience required.
Proven success leading new offerings from concept through scale. Cross‑selling marketing or experience working with complex products is a plus
Strong strategic thinking paired with hands‑on execution — comfortable writing positioning frameworks and building the launch deck yourself
Experience collaborating closely with Product, Partnerships/BD, Sales, and Ops in complex, cross‑functional environments
Analytical mindset with the ability to define success metrics, interpret data, and turn insights into action
Exceptional written and verbal communication — able to distill complexity into clear, compelling narratives
High sense of ownership, comfort with ambiguity, and bias toward testing, learning, and iterating quickly
Experience in home services, SaaS platforms, marketplaces, services‑led or ecosystem‑based products and businesses
Experience marketing to multiple audiences (e.g., internal field teams and end consumers)
About Us Anywhere Integrated Services is a driving force in the title and settlement services industry. Anywhere Integrated Servicesis national in scope, but each of its companies are locally staffed, with a wealth of experience in settlement services. We operate in 49 states as well as the District of Columbia, and provide closing services in all 50. Anywhere Integrated Servicesis a subsidiary of Anywhere Real Estate. Anywhere Real Estate is a publicly traded company and a global provider of real estate services. It franchises and owns several of the industry's leading real estate brands and brokerages.
Anywhere Integrated Services’ Family of Companies operate more than 40 distinct company and brand names throughout the United States such as Title One (ID), Sunbelt Title (FL), Equity Title (CA), Texas American Title Company (TX), Market Street Settlement Group (NH/ME), Mid‑Atlantic Settlement (MD), Burnet Title (MN / IL / WI) and U.S. Title (MO).
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction.
We pursue talent
– strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value our people‑first culture,
which thrives on empowerment, innovation, and cross‑company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award‑winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work
Forbes World's Best Employers
Newsweek World's Most Trustworthy Companies
Ethisphere World's Most Ethical Companies
Job Info
Job Identification 4016
Job Category Marketing and Communications
Posting Date 04/03/2026, 04:53 PM
Locations US Remote Address 1, US Remote City, US Remote State, 00000, US (Remote)
Job Shift Day
Brand Anywhere Integrated Services
Please Note At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses, incentives and benefits, depend on the position
#J-18808-Ljbffr