Senior Paid Media Specialist
Locomotive, Raleigh, NC, United States
Senior Paid Media Specialist
LOCOMOTIVE Agency’s award-winning paid media team is looking for a fully remote US based Senior Paid Media Specialist.
LOCOMOTIVE is a full-funnel marketing agency that builds predictable demand engines for B2B SaaS companies. We partner with growth and revenue teams to design and operate full-funnel acquisition programs using paid media, SEO, content, CRO, analytics, web development, and design. Our approach blends strategic rigor, creative testing, and engineering-grade measurement to drive scalable, measurable growth. We are fully remote, values-driven, and focused on clear communication, transparent reporting, and sustainable work–life balance.
As a Senior Paid Media Specialist at LOCOMOTIVE you will be the paid media lead on one or more accounts. You will own client communication, strategy, implementation, execution, and optimization across search, social, and programmatic channels. This is a client-facing role with end-to-end responsibility for performance, testing roadmaps, measurement integrity, and delivering results that align with sales and revenue goals.
What good is creating cutting-edge digital ad campaigns, if you’re not enjoying the process? We truly love our work, clients and our team camaraderie. We’re an agency with work-life balance at its core. Workhard – Log off – Repeat. Other core values include: Respect – Integrity – Initiative – Adaptability
Responsibilities
Serve as the primary paid media lead for assigned accounts: client communication, strategy, roadmaps, and performance reviews
Plan, build, launch, and optimize multi-channel campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic where appropriate
Manage monthly budgets and pacing, implement bidding strategies, and forecast spend to meet KPIs (CPL, CPA, CPO, ROAS, LTV, CAC, CACPP)
Design and run experimentation programs for creative, audiences, landing pages, and bidding approaches; surface learnings and scale winners into playbooks
Lead account audits and intake assessments for new clients and expansion opportunities; diagnose tracking, funnel gaps, and growth levers
Implement, QA, and troubleshoot conversion tracking and attribution (GTM, pixels, GA4), and collaborate with analytics to ensure data integrity
Create and present client-ready reporting and strategic recommendations tell the story behind the numbers and the “why” it matters
Recommend and coordinate landing page & CRO improvements to paid landing pages
Identify opportunities for automation, scripting, and process improvements to reduce manual work and increase performance scale
Mentor junior specialists when relevant and contribute to onboarding materials and training sessions
Required Qualifications
4+ years of paid media experience, with agency experience preferred
Proven B2B SaaS paid media experience with a clear understanding of sales cycles and ICPs
Hands‑on experience managing sizable paid media budgets ($100k–$1M+ per month across accounts)
Expert‑level proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Strong analytical skills and experience turning data into actionable optimization and strategy recommendations
Experience owning client relationships, presenting to stakeholders, and managing expectations
Highly organized, detail-oriented, and able to manage multiple accounts and priorities simultaneouslyExperience with Google Tag Manager, GA4, server‑side tracking, and advanced attribution approaches
Familiarity with Looker Studio, SEMrush/Ahrefs, and programmatic DSPs
Preferred Qualifications
Experience with bidding automation, scripts, and campaign management tools
Background in CRO frameworks, A/B testing tools, and landing page optimization
Experience documenting playbooks, training materials, and onboarding processes
Benefits
Salary range: $80,000–$95,000 per year, depending on experience
Medical, dental, and vision insurance
Employer-sponsored 401(k) with up to 5% salary match
Generous paid time off and parental leave
100% remote work and flexible schedule
Values‑driven culture focused on collaboration, learning, and work‑life balance
LOCOMOTIVE is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace.
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LOCOMOTIVE is a full-funnel marketing agency that builds predictable demand engines for B2B SaaS companies. We partner with growth and revenue teams to design and operate full-funnel acquisition programs using paid media, SEO, content, CRO, analytics, web development, and design. Our approach blends strategic rigor, creative testing, and engineering-grade measurement to drive scalable, measurable growth. We are fully remote, values-driven, and focused on clear communication, transparent reporting, and sustainable work–life balance.
As a Senior Paid Media Specialist at LOCOMOTIVE you will be the paid media lead on one or more accounts. You will own client communication, strategy, implementation, execution, and optimization across search, social, and programmatic channels. This is a client-facing role with end-to-end responsibility for performance, testing roadmaps, measurement integrity, and delivering results that align with sales and revenue goals.
What good is creating cutting-edge digital ad campaigns, if you’re not enjoying the process? We truly love our work, clients and our team camaraderie. We’re an agency with work-life balance at its core. Workhard – Log off – Repeat. Other core values include: Respect – Integrity – Initiative – Adaptability
Responsibilities
Serve as the primary paid media lead for assigned accounts: client communication, strategy, roadmaps, and performance reviews
Plan, build, launch, and optimize multi-channel campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic where appropriate
Manage monthly budgets and pacing, implement bidding strategies, and forecast spend to meet KPIs (CPL, CPA, CPO, ROAS, LTV, CAC, CACPP)
Design and run experimentation programs for creative, audiences, landing pages, and bidding approaches; surface learnings and scale winners into playbooks
Lead account audits and intake assessments for new clients and expansion opportunities; diagnose tracking, funnel gaps, and growth levers
Implement, QA, and troubleshoot conversion tracking and attribution (GTM, pixels, GA4), and collaborate with analytics to ensure data integrity
Create and present client-ready reporting and strategic recommendations tell the story behind the numbers and the “why” it matters
Recommend and coordinate landing page & CRO improvements to paid landing pages
Identify opportunities for automation, scripting, and process improvements to reduce manual work and increase performance scale
Mentor junior specialists when relevant and contribute to onboarding materials and training sessions
Required Qualifications
4+ years of paid media experience, with agency experience preferred
Proven B2B SaaS paid media experience with a clear understanding of sales cycles and ICPs
Hands‑on experience managing sizable paid media budgets ($100k–$1M+ per month across accounts)
Expert‑level proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Strong analytical skills and experience turning data into actionable optimization and strategy recommendations
Experience owning client relationships, presenting to stakeholders, and managing expectations
Highly organized, detail-oriented, and able to manage multiple accounts and priorities simultaneouslyExperience with Google Tag Manager, GA4, server‑side tracking, and advanced attribution approaches
Familiarity with Looker Studio, SEMrush/Ahrefs, and programmatic DSPs
Preferred Qualifications
Experience with bidding automation, scripts, and campaign management tools
Background in CRO frameworks, A/B testing tools, and landing page optimization
Experience documenting playbooks, training materials, and onboarding processes
Benefits
Salary range: $80,000–$95,000 per year, depending on experience
Medical, dental, and vision insurance
Employer-sponsored 401(k) with up to 5% salary match
Generous paid time off and parental leave
100% remote work and flexible schedule
Values‑driven culture focused on collaboration, learning, and work‑life balance
LOCOMOTIVE is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace.
#J-18808-Ljbffr