Consumables Portfolio Lead
Faster Way to Fat Loss, Clearwater Beach, FL, United States
Consumables Portfolio Lead
The Consumables Portfolio Lead serves as the business owner for the company's consumables category and is responsible for driving total portfolio revenue across subscription, repeat purchase, ongoing one-time demand, and promotional initiatives. This role defines and drives the annual growth strategy for a $6M consumables portfolio with a goal of scaling to $20M+. The individual optimizes revenue mix, promotional cadence, SKU prioritization, and subscription penetration while ensuring cross-functional alignment across Marketing, Supply Chain, Web Operations, CRM, and Customer Experience. This is a high-visibility individual contributor role with direct exposure to executive leadership and the CEO. The ideal candidate combines commercial thinking, analytical rigor, and strong cross-functional leadership. Key Responsibilities
Category Revenue Strategy Own total consumables revenue performance and growth targets Develop annual and quarterly growth roadmaps to scale the portfolio from $6M to $20M+ Identify and prioritize revenue levers across subscription, repeat purchase, and one-time demand Analyze SKU-level performance and recommend portfolio optimization actions Present insights, strategy, and performance updates directly to executive leadership and the CEO Subscription & Revenue Mix Optimization Increase subscription penetration and improve replenishment behavior Analyze churn drivers and cohort performance to inform strategy Optimize the balance between subscription, one-time purchase, and promotional revenue Partner with CRM and Growth teams to execute lifecycle initiatives Promotional & Merchandising Strategy Develop the annual promotional calendar (e.g., Memorial Day, BFCM, seasonal campaigns) Influence pricing direction and discounting strategy in partnership with Finance and Leadership Recommend bundling, SKU prioritization, and inventory-aligned promotions Evaluate promotional lift and long-term margin impact Cross-Functional Leadership Serve as the central point of accountability for the consumables category Align Marketing, Supply Chain, Web Ops, CRM, and CX around the category roadmap Surface risks, trade-offs, and strategic recommendations to leadership Ensure coordinated execution of launches and promotions Qualifications
610 years of experience in DTC, e-commerce, product marketing, category management, or commercial growth roles Experience owning a product line, category, or meaningful revenue segment Strong analytical skills with experience interpreting SKU-level and cohort data Experience influencing promotional strategy and pricing recommendations Comfortable presenting to executive leadership Proven ability to work cross-functionally without direct authority Experience in consumables, supplements, wellness, beauty, food & beverage, or other replenishment-driven categories preferred What Success Looks Like
Within the first 1218 months, this person will: Establish a clear, data-driven growth roadmap for the consumables portfolio Increase overall category revenue and accelerate progress toward the $20M+ target Improve subscription penetration and repeat purchase behavior Implement a structured promotional strategy aligned with margin and inventory goals Become the trusted category advisor to executive leadership and the CEO
The Consumables Portfolio Lead serves as the business owner for the company's consumables category and is responsible for driving total portfolio revenue across subscription, repeat purchase, ongoing one-time demand, and promotional initiatives. This role defines and drives the annual growth strategy for a $6M consumables portfolio with a goal of scaling to $20M+. The individual optimizes revenue mix, promotional cadence, SKU prioritization, and subscription penetration while ensuring cross-functional alignment across Marketing, Supply Chain, Web Operations, CRM, and Customer Experience. This is a high-visibility individual contributor role with direct exposure to executive leadership and the CEO. The ideal candidate combines commercial thinking, analytical rigor, and strong cross-functional leadership. Key Responsibilities
Category Revenue Strategy Own total consumables revenue performance and growth targets Develop annual and quarterly growth roadmaps to scale the portfolio from $6M to $20M+ Identify and prioritize revenue levers across subscription, repeat purchase, and one-time demand Analyze SKU-level performance and recommend portfolio optimization actions Present insights, strategy, and performance updates directly to executive leadership and the CEO Subscription & Revenue Mix Optimization Increase subscription penetration and improve replenishment behavior Analyze churn drivers and cohort performance to inform strategy Optimize the balance between subscription, one-time purchase, and promotional revenue Partner with CRM and Growth teams to execute lifecycle initiatives Promotional & Merchandising Strategy Develop the annual promotional calendar (e.g., Memorial Day, BFCM, seasonal campaigns) Influence pricing direction and discounting strategy in partnership with Finance and Leadership Recommend bundling, SKU prioritization, and inventory-aligned promotions Evaluate promotional lift and long-term margin impact Cross-Functional Leadership Serve as the central point of accountability for the consumables category Align Marketing, Supply Chain, Web Ops, CRM, and CX around the category roadmap Surface risks, trade-offs, and strategic recommendations to leadership Ensure coordinated execution of launches and promotions Qualifications
610 years of experience in DTC, e-commerce, product marketing, category management, or commercial growth roles Experience owning a product line, category, or meaningful revenue segment Strong analytical skills with experience interpreting SKU-level and cohort data Experience influencing promotional strategy and pricing recommendations Comfortable presenting to executive leadership Proven ability to work cross-functionally without direct authority Experience in consumables, supplements, wellness, beauty, food & beverage, or other replenishment-driven categories preferred What Success Looks Like
Within the first 1218 months, this person will: Establish a clear, data-driven growth roadmap for the consumables portfolio Increase overall category revenue and accelerate progress toward the $20M+ target Improve subscription penetration and repeat purchase behavior Implement a structured promotional strategy aligned with margin and inventory goals Become the trusted category advisor to executive leadership and the CEO