Group Strategy Manager, Audience Activation
General Motors, Lansing, MI, United States
**The Role** General Motors' Marketing Applied Sciences (MAS) team is seeking an experienced, strategic, and data-fluent leader to serve as Group Strategy Manager, Audience Activation. This role sits at the heart of GM's marketing transformation, leading a team of audience strateSuccess in this role requires a unique blend of audience strategy expertise across Media, site, and CRM, technical acumen, cross-functional leadership, and the ability to translate complex data into compelling marketing decisions. The ideal candidate brings Serve as the primary MAS point of contact for audience strategy across brand and agency partners, working closely with the Media team to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements (programmatic, social, display, etc.)Support the product development team in building, testing, and deploying new media capabilities and platforms.
Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channelsChampion data quality and privacy compliance across audience workflows, ensuring audiences are built and activated in alignment with GM's data governance and privacy requirements**Your Skills & Abilities (Required Qualifications)** 8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams* Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding* Experience in scaled media audience planning and executionDemonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement
* Experience translating audiences into creative implications* Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategiesExcellent stakeholder management skills, with experience navigating matrixed organizations and aligning brand, agency, and analytics teams**What Will Give You a Competitive Edge (Preferred Qualifications)**Experience working with identity resolution platforms Hands-on platform experience with major DSPs (TTD, DV360) and paid social platforms (Meta Ads Manager, Pinterest Ads) in an audience strategy or media planning capacityExperience managing 1Hands-on experience with Databricks, SQL, or PySpark for audience analysis and data enablementFamiliarity with AI-powered audience tools or agentic marketing workflows Experience with data governance practices and privacy compliance in marketing contexts The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above.
If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest. #J-18808-Ljbffr
Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channelsChampion data quality and privacy compliance across audience workflows, ensuring audiences are built and activated in alignment with GM's data governance and privacy requirements**Your Skills & Abilities (Required Qualifications)** 8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams* Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding* Experience in scaled media audience planning and executionDemonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement
* Experience translating audiences into creative implications* Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategiesExcellent stakeholder management skills, with experience navigating matrixed organizations and aligning brand, agency, and analytics teams**What Will Give You a Competitive Edge (Preferred Qualifications)**Experience working with identity resolution platforms Hands-on platform experience with major DSPs (TTD, DV360) and paid social platforms (Meta Ads Manager, Pinterest Ads) in an audience strategy or media planning capacityExperience managing 1Hands-on experience with Databricks, SQL, or PySpark for audience analysis and data enablementFamiliarity with AI-powered audience tools or agentic marketing workflows Experience with data governance practices and privacy compliance in marketing contexts The salary range for this role is ($134,700 - $207,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, **email**us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM’s . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above.
If you are seeking to apply to a specific role, we encourage you to click “Apply Now” on the job posting of interest. #J-18808-Ljbffr