Business Development Executive
Cyber Advisors, Osseo, MN, United States
ROLES AND RESPONSIBILITIES
The Business Development Executive is responsible for generating new business opportunities and expanding relationships with existing clients in all client segments. This role focuses on strategic prospecting, utilizing account-based targeting to identify high-value prospects, and executing detailed outreach on both warm and cold lists—each aligned to specific campaign objectives.
The Business Development Executive develops and manages tailored campaigns, leveraging data-driven insights and modern sales enablement tools to maximize engagement throughout the lead cycle. Responsibilities include prioritizing accounts based on strategic fit, crafting personalized messaging for targeted outreach, and tracking progress against defined campaign goals. Collaboration with sales, marketing, and technical teams is essential to refine prospecting strategies and deliver compelling connections that generate new relationships.
Must be based in the US in Central, East or Mountain time.
SALES RESPONSIBILTIES
Develop multi-touch, multi-channel campaigns tailored by segment to generate pipeline with strategic accounts, including messaging frameworks, value hypotheses, and sequencing strategy.
•Partner with sales to identify upgrade, cross-sell, and add-on opportunities using product adoption data, contract timelines, organizational changes, and “white space” mapping within current accounts.
Build and prioritize lists for upgrade eligibility, then execute targeted outreach plays that drive expansion conversations and warm introductions to AEs/AMs.•Manage inbound lead response and qualification to maximize speed-to-lead and conversion, aligning follow-up sequences to lead source and intent and routing appropriately.•Create strategic territory plans: define target accounts, categorize by tier/value, map buying committees, identify trigger events, and build account entry strategies that align to quarterly pipeline priorities.
Conduct executive-level discovery to validate value and urgency
Identify and engage multiple stakeholders within the buying committee, coordinate messaging by role, and strengthen deal momentum by ensuring broad internal alignment.
Work closely with Marketing, RevOps, Product, and Customer Success to convert strategic priorities into repeatable plays—improving targeting, messaging, segmentation logic, routing rules, and campaign performance.
Manage list hygiene, prospect hygiene, and performance analytics
Maintain disciplined CRM practices: accurate opportunity qualification notes, next steps, contact roles, campaign attribution, and lifecycle stage progression. Provide insights on conversion rates, efficiency signals, and pipeline coverage by segment.
Continuously optimize messaging and plays using data and market insight
Use call learnings, objections, win/loss patterns, competitor signals, and market trends to iterate campaign messaging, refine ICP assumptions, and improve outbound, inbound, expansion conversion over time.
Core Attributes:
A growth focused mentality
Excellent verbal, written, and video etiquette
Captivating ability to engage and create new relationships
Relentless drive for winning and achieving goals
Discipline to accomplish sales goals
Strong analytical and critical thinking skills
Ability to identify opportunities for revenue growth
Flexibility and adaptability to change
TECHNICAL SKILLS Detailed Knowledge:
IT and Cyber Security Professional Services
Managed IT and Cyber Security Services
Cyber Security frameworks and requirements
Datacenter infrastructure (Servers, storage, networking, data protection)
Networking architecture
Products such as: Microsoft, Fortinet, Dell, HPE, Arctic Wolf, Sophos, Cisco, Aruba
Private, hybrid, and public cloud solutions
Sales and marketing tools, such as CRM, Business Development tools
QUALIFICATIONS
Proven history of sales performance and achievements.
Dedication to a diligent process and repeatable results.
Focus on continuous self-improvement.
Demonstrated ability to manage and prioritize multiple tasks.
Demonstrated ability to explain complex technical concepts to a non-technical audience.
Strong trouble-shooting skills across a broad and diverse solution portfolio.
Ability to adjust to buyer styles and navigate complex organizations.
Proven ability to drive the sales process from cold prospect to qualified lead.
Proven ability to articulate the distinct aspects of products and services.
Proven ability to position products against competitors.
EDUCATION AND CERTIFICATIONS Credentials:
Proven sales experience – 2+ years of relevant experience
Candidate will have experience in selling networking, cloud modern work, cyber security, and managed service solutions.
Candidate will have experience working with all sized clients
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The Business Development Executive develops and manages tailored campaigns, leveraging data-driven insights and modern sales enablement tools to maximize engagement throughout the lead cycle. Responsibilities include prioritizing accounts based on strategic fit, crafting personalized messaging for targeted outreach, and tracking progress against defined campaign goals. Collaboration with sales, marketing, and technical teams is essential to refine prospecting strategies and deliver compelling connections that generate new relationships.
Must be based in the US in Central, East or Mountain time.
SALES RESPONSIBILTIES
Develop multi-touch, multi-channel campaigns tailored by segment to generate pipeline with strategic accounts, including messaging frameworks, value hypotheses, and sequencing strategy.
•Partner with sales to identify upgrade, cross-sell, and add-on opportunities using product adoption data, contract timelines, organizational changes, and “white space” mapping within current accounts.
Build and prioritize lists for upgrade eligibility, then execute targeted outreach plays that drive expansion conversations and warm introductions to AEs/AMs.•Manage inbound lead response and qualification to maximize speed-to-lead and conversion, aligning follow-up sequences to lead source and intent and routing appropriately.•Create strategic territory plans: define target accounts, categorize by tier/value, map buying committees, identify trigger events, and build account entry strategies that align to quarterly pipeline priorities.
Conduct executive-level discovery to validate value and urgency
Identify and engage multiple stakeholders within the buying committee, coordinate messaging by role, and strengthen deal momentum by ensuring broad internal alignment.
Work closely with Marketing, RevOps, Product, and Customer Success to convert strategic priorities into repeatable plays—improving targeting, messaging, segmentation logic, routing rules, and campaign performance.
Manage list hygiene, prospect hygiene, and performance analytics
Maintain disciplined CRM practices: accurate opportunity qualification notes, next steps, contact roles, campaign attribution, and lifecycle stage progression. Provide insights on conversion rates, efficiency signals, and pipeline coverage by segment.
Continuously optimize messaging and plays using data and market insight
Use call learnings, objections, win/loss patterns, competitor signals, and market trends to iterate campaign messaging, refine ICP assumptions, and improve outbound, inbound, expansion conversion over time.
Core Attributes:
A growth focused mentality
Excellent verbal, written, and video etiquette
Captivating ability to engage and create new relationships
Relentless drive for winning and achieving goals
Discipline to accomplish sales goals
Strong analytical and critical thinking skills
Ability to identify opportunities for revenue growth
Flexibility and adaptability to change
TECHNICAL SKILLS Detailed Knowledge:
IT and Cyber Security Professional Services
Managed IT and Cyber Security Services
Cyber Security frameworks and requirements
Datacenter infrastructure (Servers, storage, networking, data protection)
Networking architecture
Products such as: Microsoft, Fortinet, Dell, HPE, Arctic Wolf, Sophos, Cisco, Aruba
Private, hybrid, and public cloud solutions
Sales and marketing tools, such as CRM, Business Development tools
QUALIFICATIONS
Proven history of sales performance and achievements.
Dedication to a diligent process and repeatable results.
Focus on continuous self-improvement.
Demonstrated ability to manage and prioritize multiple tasks.
Demonstrated ability to explain complex technical concepts to a non-technical audience.
Strong trouble-shooting skills across a broad and diverse solution portfolio.
Ability to adjust to buyer styles and navigate complex organizations.
Proven ability to drive the sales process from cold prospect to qualified lead.
Proven ability to articulate the distinct aspects of products and services.
Proven ability to position products against competitors.
EDUCATION AND CERTIFICATIONS Credentials:
Proven sales experience – 2+ years of relevant experience
Candidate will have experience in selling networking, cloud modern work, cyber security, and managed service solutions.
Candidate will have experience working with all sized clients
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