Job Title: SR. Marketing Associate

Location: El Segundo, CA (4 days onsite)

Duration: 12-month contract on W2

Job Description:

The Sr. Marketing Associate plays an essential role in supporting American Girls digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising including creator and influencer trends, creative, reporting and data insights all with an eye for detail. They will collaborate with multiple internal groups across American Girl and Mattel, as well as external influencer and agency partners.

Key Areas of Responsibility:

Reporting to the managers of social and paid media, the Sr. Marketing Associate is responsible for the execution and the day-to-day support of influencer and paid digital marketing campaigns, which can include social media, search, video, and display media channels. Key areas include:

Agency and Influencer Partner Collaboration and Outreach

Regularly collaborate with agency and media partners to plan and execute influencer and paid media campaigns.

Nurture and develop relationships within the digital influencer community as a primary point of contact, and partner with American Girl retail teams to execute on-site influencer activations.

Execute earned influencer giftings, managing lists, and fulfillment.

Campaign Briefing and Implementation

Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.

Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.

Maintain accurate and updated documentation of key campaign schedules as well as physical and digital assets in collaboration with internal and external teams.

Support social media content creation for cross-channel marketing initiatives.

Compliance and Quality Assurance

Perform thorough quality assurance of campaign assets and ensure compliance with Mattel policy and media channel best practices.

Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining Mattel deals.

Reporting and Analysis:

Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze, optimize and report on influencer and paid media campaign performance in alignment with marketing goals, industry benchmarks and media channel best practices.
Assist with campaign invoicing and billing.

Experience Required

Bachelors degree and 3+ years professional experience in digital marketing and influencer or brand partnerships.

Qualifications:

Bachelor's Degree required.

Proficiency in Microsoft suite, particularly Excel and PowerPoint and experience with database management programs.

Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp, etc.) and programmatic.

Digital expertise- Savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.

Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers

Someone who is exceptionally organized and able to speak to both internal and external team.

Team player, but self-motivated/self-starter that is able to work independently.

Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.

Detail-oriented and able to balance multiple projects at once.

","

Job Title: SR. Marketing Associate

Location: El Segundo, CA (4 days onsite)

Duration: 1...","netPolarity is hiring: Sr Influencer Marketing - Brand in Manhattan Beach",[115],["B","3167148344"],"Work at netPolarity","1 hours ago","/jobs/3167148344-netpolarity-is-hiring-sr-influencer-marketing-brand-in-manhattan-beach","netPolarity is hiring: Sr Influencer Marketing - Brand in Manhatt...","Manhattan Beach, CA, United States","/jobs?keyword=netPolarity","/jobs?location=Manhattan+Beach%2C+CA%2C+United+States","/jobs?keyword=netPolarity+is+hiring%3A+Sr+Influencer+Marketing+-+Brand+in+Manhatt...",{"_65":66,"_67":116,"_69":117,"_71":72,"_73":118},"Manhattan Beach","Manhattan Beach, CA, United States, 90266","90266",["D",1774904400000],"Staffing the Universe","Sr. Marketing Associate

The Sr. Marketing Associate plays an essential role in supporting American Girl's digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising including creator and influencer trends, creative, reporting and data insights all with an eye for detail. They will collaborate with multiple internal groups across American Girl and M...\n","Sr. Marketing Associate

The Sr. Marketing Associate plays an essential role in supporting American Girl's digital marketing team. The idea...",[129],["B","3007989441"],"Work at Staffing the Universe","7 days ago","/jobs/3007989441-sr-marketing-associate","/jobs?keyword=Staffing+the+Universe",{"_65":66,"_67":90,"_69":91,"_71":72,"_73":92},8752,"name","Newsday Media Group","agency","logo","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

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Location: El Segundo, CA\nDuration: 12 Months (Possible Extension)\nOnsite\nThe Sr. Marketing Associate plays an essential role in supporting American Girl's digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising including creator and influencer trends, creative, reporting and data insights ...\n","descriptionText","Sr. Marketing Associate Staffing the Universe Marketing & Communications Sr. Marketing Associate Location: El Segundo, CA Duration: 12 Months (Possible Extension) Onsite The Sr. Marketing Associate plays an essential role in supporting American Girl's digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising including creator and influencer trends, creative, reporting and data insights ...","Sr. Marketing Associate

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