Senior SEO Analyst Job at Adecco USA in Boston

We’re seeking a Senior Analyst of Organic Search to bring advanced analytical expertise and strategic vision to our global insurer's SEO Marketing team. In this high-impact role, you’ll measure and optimize visibility across traditional search and next-generation discovery channels—including GenAI search platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini.

Do you have the skills to fill this role Read the complete details below, and make your application today.

Day-to-day Responsibilities:

• Own SEO analytics measurement across and other related digital properties.

• Build, refine, and QA dashboards that connect rankings, visibility, and traffic using PowerBI, Google Search Console, and Adobe Analytics. Identify performance shifts and make recommendations for continuous improvement and growth of the organic search channel.

• Partner cross-functionally to build and maintain a new SEO valuation model to connect SEO wins to business value. Own and maintain a valuation framework to inform prioritization of improvements within SEO backlog.

• Support ongoing reporting needs, including Monthly Operating Reports (MORs), and pre-funnel website traffic analysis for the organic channel.

• Leverage Adobe Analytics to uncover on-site behavior trends, empowering the SEO and content team to partner with UX in making data-backed recommendations to support organic search.

• Partner closely with Web Analytics team on broader website measurement and analysis where there is an intersection with SEO; Ensure accurate SEO tagging, tracking, and data integrity within Adobe Analytics, Google Analytics, and other data measurement platforms.

• Analyze competitors and performance trends and share key insights through clear data visuals to guide marketing decisions.

Preferred Skills & Experience:

• 5 - 7+ years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment.

• Strong communication and PowerPoint skills; able to translate complex data into clear, strategic narratives.

• Experience with Adobe Analytics is strongly preferred.

• Experience with other web analytics and SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush or similar platforms.

• Experience with Power BI, SQL, Python, to extract, transform, and analyze complex datasets a plus.

• Knowledge of SEO ranking signals and search algorithms; Passion for uncovering insights through analytics, testing, and AI-driven innovation. xywuqvp

• Background in a data-intensive vertical (e.g., financial services, e-commerce, insurance, or SaaS) preferred.